---
title: "Candle and home fragrance brands in Australia: Which are searched most?"
description: "Compare the candle and home fragrance brands Australians buy. Share of Search among Glasshouse Fragrances, Dusk, Diptyque, Maison Balzac, Ecoya, Jo Malone, Circa, Palm Beach Collection, Peppermint Grove and Aesop, the candle and home fragrance brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-candle-and-home-fragrance-brands"
publisher: "Brandwave"
---

# Candle and home fragrance brands in Australia: Which are searched most?

Compare the candle and home fragrance brands Australians buy. Share of Search among Glasshouse Fragrances, Dusk, Diptyque, Maison Balzac, Ecoya, Jo Malone, Circa, Palm Beach Collection, Peppermint Grove and Aesop, the candle and home fragrance brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candle and home fragrance brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Glasshouse Fragrances, 33.1%

## Which brand is most popular in search among candle and home fragrance brands in Australia?

- In September 2026, Glasshouse Fragrances was the most searched among candle and home fragrance brands in Australia, with an estimated 22.2K branded searches, 33.1% of all searches for the ten we track.
- Dusk is in 2nd place, 11 percentage points behind at 22.1%.
- Across the 12 months ending September 2026, Glasshouse Fragrances’ share of searches among candle and home fragrance brands in Australia decreased from 36.3% to 33.1%.
- Across the 12 months ending September 2026, Dusk’s share of searches among candle and home fragrance brands in Australia increased from 19.8% to 22.1%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia increased from 7.2% to 12.1%.
- Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia decreased from 16.2% to 12.1%.
- Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in Australia increased from 7.2% to 8.1%.
- Across the 12 months ending September 2026, Circa’s share of searches among candle and home fragrance brands in Australia decreased from 3.2% to 2.4%.
- Across the 12 months ending September 2026, Palm Beach Collection’s share of searches among candle and home fragrance brands in Australia decreased from 3.2% to 2.4%.
- Across the 12 months ending September 2026, Glasshouse Fragrances’ share of searches among candle and home fragrance brands in Australia peaked at 38.6% in November 2025 and was lowest at 25.6% in January 2026.
- Across the 12 months ending September 2026, Dusk’s share of searches among candle and home fragrance brands in Australia peaked at 23.9% in December 2025 and was lowest at 17.1% in January 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia peaked at 21% in January 2026 and was lowest at 6.3% in November 2025.
- Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia peaked at 19.7% in March 2026 and was lowest at 11% in July 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in Australia peaked at 11% in July 2026 and was lowest at 5.8% in December 2025.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia peaked at 4.3% in September 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Palm Beach Collection’s share of searches among candle and home fragrance brands in Australia peaked at 3.3% in April 2026 and was lowest at 2.2% in July 2026.
- Across the 12 months ending September 2026, Diptyque rose from 4th to 3rd among candle and home fragrance brands in Australia.
- Across the 12 months ending September 2026, Maison Balzac fell from 3rd to 4th among candle and home fragrance brands in Australia.
- Across the 12 months ending September 2026, Jo Malone, Peppermint Grove and Aesop held steady: their share of searches among candle and home fragrance brands in Australia each moved less than 0.5 percentage points.

## Top candle and home fragrance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Glasshouse Fragrances and Ecoya were mentioned most often, in three of the five answers. Glasshouse Fragrances was recommended most often, coming first in all three answers that gave a list. Ecoya was second, and Circa was third. Dusk, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Glasshouse Fragrances | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Ecoya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Circa | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Peppermint Grove | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Aesop | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Dusk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maison Balzac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Palm Beach Collection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candle and home fragrance brands

- Asked ChatGPT "Which candle brand should I buy in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove, 5. Aesop
- Asked ChatGPT "What are the best candle brands in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove
- Asked ChatGPT "Which candles make a good gift?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Aesop
- Searched Google, AI Overview "candles": named none of the brands we track
- Searched Google, AI Overview "scented candles": named none of the brands we track

Not named in any answer: Dusk, Diptyque, Maison Balzac, Jo Malone and Palm Beach Collection.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Glasshouse Fragrances vs Dusk: compare search popularity](/demand/au/compare/dusk-vs-glasshouse-fragrances): 33.1% against 22.1% Share of Search.
- [Glasshouse Fragrances vs Diptyque: compare search popularity](/demand/au/compare/diptyque-vs-glasshouse-fragrances): 33.1% against 12.1% Share of Search.
- [Glasshouse Fragrances vs Maison Balzac: compare search popularity](/demand/au/compare/glasshouse-fragrances-vs-maison-balzac): 33.1% against 12.1% Share of Search.
- [Glasshouse Fragrances vs Ecoya: compare search popularity](/demand/au/compare/ecoya-vs-glasshouse-fragrances): 33.1% against 8.1% Share of Search.
- [Dusk vs Diptyque: compare search popularity](/demand/au/compare/diptyque-vs-dusk): 22.1% against 12.1% Share of Search.
- [Dusk vs Maison Balzac: compare search popularity](/demand/au/compare/dusk-vs-maison-balzac): 22.1% against 12.1% Share of Search.
- [Dusk vs Ecoya: compare search popularity](/demand/au/compare/dusk-vs-ecoya): 22.1% against 8.1% Share of Search.
- [Diptyque vs Maison Balzac: compare search popularity](/demand/au/compare/diptyque-vs-maison-balzac): 12.1% Share of Search each.
- [Diptyque vs Ecoya: compare search popularity](/demand/au/compare/diptyque-vs-ecoya): 12.1% against 8.1% Share of Search.
- [Maison Balzac vs Ecoya: compare search popularity](/demand/au/compare/ecoya-vs-maison-balzac): 12.1% against 8.1% Share of Search.

## How did search popularity change for Australia candle and home fragrance brands in September 2026?

- In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%.
- In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%.
- In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%.
- In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%.
- In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%.
- Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
- Estimated monthly branded searches for Circa in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Palm Beach Collection in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Glasshouse Fragrances | 33.1% | 22.2K | 0.0% | Glasshouse Fragrances |
| 2 | Dusk | 22.1% | 14.8K | 0.0% | Dusk |
| 3 | Diptyque | 12.1% | 8.1K | -18.2% | Diptyque |
| 4 | Maison Balzac | 12.1% | 8.1K | -33.1% | Maison Balzac |
| 5 | Ecoya | 8.1% | 5.4K | -18.2% | Ecoya |
| 6 | Jo Malone | 4.3% | 2.9K | 0.0% | Jo Malone |
| 7 | Circa | 2.4% | 1.6K | -15.8% | Circa |
| 8 | Palm Beach Collection | 2.4% | 1.6K | -15.8% | Palm Beach Collection |
| 9 | Peppermint Grove | 1.9% | 1.3K | 0.0% | Peppermint Grove |
| 10 | Aesop | 1.5% | 1K | 0.0% | Aesop |

Jo Malone and Aesop sell other things too, so only their searches that name this product count here, like “jo malone candle”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Glasshouse Fragrances | 27.1K | 36.3% | 1 |
| Oct 2025 | Dusk | 14.8K | 19.8% | 2 |
| Oct 2025 | Maison Balzac | 12.1K | 16.2% | 3 |
| Oct 2025 | Diptyque | 5.4K | 7.2% | 4 |
| Oct 2025 | Ecoya | 5.4K | 7.2% | 5 |
| Oct 2025 | Jo Malone | 2.9K | 3.9% | 6 |
| Oct 2025 | Circa | 2.4K | 3.2% | 7 |
| Oct 2025 | Palm Beach Collection | 2.4K | 3.2% | 8 |
| Oct 2025 | Peppermint Grove | 1.3K | 1.7% | 9 |
| Oct 2025 | Aesop | 880 | 1.2% | 10 |
| Nov 2025 | Glasshouse Fragrances | 60.5K | 38.6% | 1 |
| Nov 2025 | Dusk | 27.1K | 17.3% | 2 |
| Nov 2025 | Maison Balzac | 27.1K | 17.3% | 3 |
| Nov 2025 | Ecoya | 14.8K | 9.5% | 4 |
| Nov 2025 | Diptyque | 9.9K | 6.3% | 5 |
| Nov 2025 | Circa | 4.4K | 2.8% | 6 |
| Nov 2025 | Jo Malone | 4.4K | 2.8% | 7 |
| Nov 2025 | Palm Beach Collection | 4.4K | 2.8% | 8 |
| Nov 2025 | Peppermint Grove | 2.4K | 1.5% | 9 |
| Nov 2025 | Aesop | 1.6K | 1% | 10 |
| Dec 2025 | Glasshouse Fragrances | 60.5K | 35.6% | 1 |
| Dec 2025 | Dusk | 40.5K | 23.9% | 2 |
| Dec 2025 | Maison Balzac | 27.1K | 16% | 3 |
| Dec 2025 | Diptyque | 12.1K | 7.1% | 4 |
| Dec 2025 | Ecoya | 9.9K | 5.8% | 5 |
| Dec 2025 | Jo Malone | 5.4K | 3.2% | 6 |
| Dec 2025 | Circa | 4.4K | 2.6% | 7 |
| Dec 2025 | Palm Beach Collection | 4.4K | 2.6% | 8 |
| Dec 2025 | Peppermint Grove | 3.6K | 2.1% | 9 |
| Dec 2025 | Aesop | 1.9K | 1.1% | 10 |
| Jan 2026 | Glasshouse Fragrances | 18.1K | 25.6% | 1 |
| Jan 2026 | Diptyque | 14.8K | 21% | 2 |
| Jan 2026 | Dusk | 12.1K | 17.1% | 3 |
| Jan 2026 | Maison Balzac | 12.1K | 17.1% | 4 |
| Jan 2026 | Ecoya | 5.4K | 7.7% | 5 |
| Jan 2026 | Jo Malone | 2.4K | 3.4% | 6 |
| Jan 2026 | Palm Beach Collection | 1.9K | 2.7% | 7 |
| Jan 2026 | Circa | 1.6K | 2.3% | 8 |
| Jan 2026 | Peppermint Grove | 1.3K | 1.8% | 9 |
| Jan 2026 | Aesop | 880 | 1.2% | 10 |
| Feb 2026 | Glasshouse Fragrances | 14.8K | 28.4% | 1 |
| Feb 2026 | Dusk | 9.9K | 19% | 2 |
| Feb 2026 | Maison Balzac | 9.9K | 19% | 3 |
| Feb 2026 | Diptyque | 6.6K | 12.7% | 4 |
| Feb 2026 | Ecoya | 4.4K | 8.4% | 5 |
| Feb 2026 | Jo Malone | 1.9K | 3.6% | 6 |
| Feb 2026 | Palm Beach Collection | 1.6K | 3.1% | 7 |
| Feb 2026 | Circa | 1.3K | 2.5% | 8 |
| Feb 2026 | Aesop | 880 | 1.7% | 9 |
| Feb 2026 | Peppermint Grove | 880 | 1.7% | 10 |
| Mar 2026 | Glasshouse Fragrances | 18.1K | 29.5% | 1 |
| Mar 2026 | Dusk | 12.1K | 19.7% | 2 |
| Mar 2026 | Maison Balzac | 12.1K | 19.7% | 3 |
| Mar 2026 | Diptyque | 6.6K | 10.8% | 4 |
| Mar 2026 | Ecoya | 5.4K | 8.8% | 5 |
| Mar 2026 | Jo Malone | 1.9K | 3.1% | 6 |
| Mar 2026 | Circa | 1.6K | 2.6% | 7 |
| Mar 2026 | Palm Beach Collection | 1.6K | 2.6% | 8 |
| Mar 2026 | Peppermint Grove | 1K | 1.6% | 9 |
| Mar 2026 | Aesop | 880 | 1.4% | 10 |
| Apr 2026 | Glasshouse Fragrances | 18.1K | 31.3% | 1 |
| Apr 2026 | Dusk | 12.1K | 20.9% | 2 |
| Apr 2026 | Maison Balzac | 8.1K | 14% | 3 |
| Apr 2026 | Diptyque | 6.6K | 11.4% | 4 |
| Apr 2026 | Ecoya | 5.4K | 9.3% | 5 |
| Apr 2026 | Jo Malone | 1.9K | 3.3% | 6 |
| Apr 2026 | Palm Beach Collection | 1.9K | 3.3% | 7 |
| Apr 2026 | Circa | 1.6K | 2.8% | 8 |
| Apr 2026 | Peppermint Grove | 1.3K | 2.2% | 9 |
| Apr 2026 | Aesop | 880 | 1.5% | 10 |
| May 2026 | Glasshouse Fragrances | 22.2K | 32.1% | 1 |
| May 2026 | Dusk | 14.8K | 21.4% | 2 |
| May 2026 | Maison Balzac | 9.9K | 14.3% | 3 |
| May 2026 | Diptyque | 8.1K | 11.7% | 4 |
| May 2026 | Ecoya | 5.4K | 7.8% | 5 |
| May 2026 | Jo Malone | 2.9K | 4.2% | 6 |
| May 2026 | Palm Beach Collection | 1.9K | 2.7% | 7 |
| May 2026 | Circa | 1.6K | 2.3% | 8 |
| May 2026 | Peppermint Grove | 1.3K | 1.9% | 9 |
| May 2026 | Aesop | 1K | 1.4% | 10 |
| Jun 2026 | Glasshouse Fragrances | 22.2K | 33% | 1 |
| Jun 2026 | Dusk | 12.1K | 18% | 2 |
| Jun 2026 | Diptyque | 9.9K | 14.7% | 3 |
| Jun 2026 | Maison Balzac | 9.9K | 14.7% | 4 |
| Jun 2026 | Ecoya | 5.4K | 8% | 5 |
| Jun 2026 | Jo Malone | 2.4K | 3.6% | 6 |
| Jun 2026 | Circa | 1.6K | 2.4% | 7 |
| Jun 2026 | Palm Beach Collection | 1.6K | 2.4% | 8 |
| Jun 2026 | Peppermint Grove | 1.3K | 1.9% | 9 |
| Jun 2026 | Aesop | 880 | 1.3% | 10 |
| Jul 2026 | Glasshouse Fragrances | 22.2K | 30.2% | 1 |
| Jul 2026 | Dusk | 14.8K | 20.1% | 2 |
| Jul 2026 | Diptyque | 12.1K | 16.5% | 3 |
| Jul 2026 | Ecoya | 8.1K | 11% | 4 |
| Jul 2026 | Maison Balzac | 8.1K | 11% | 5 |
| Jul 2026 | Jo Malone | 2.4K | 3.3% | 6 |
| Jul 2026 | Circa | 1.9K | 2.6% | 7 |
| Jul 2026 | Palm Beach Collection | 1.6K | 2.2% | 8 |
| Jul 2026 | Peppermint Grove | 1.3K | 1.8% | 9 |
| Jul 2026 | Aesop | 1K | 1.4% | 10 |
| Aug 2026 | Glasshouse Fragrances | 22.2K | 29.8% | 1 |
| Aug 2026 | Dusk | 14.8K | 19.8% | 2 |
| Aug 2026 | Maison Balzac | 12.1K | 16.2% | 3 |
| Aug 2026 | Diptyque | 9.9K | 13.3% | 4 |
| Aug 2026 | Ecoya | 6.6K | 8.8% | 5 |
| Aug 2026 | Jo Malone | 2.9K | 3.9% | 6 |
| Aug 2026 | Circa | 1.9K | 2.5% | 7 |
| Aug 2026 | Palm Beach Collection | 1.9K | 2.5% | 8 |
| Aug 2026 | Peppermint Grove | 1.3K | 1.7% | 9 |
| Aug 2026 | Aesop | 1K | 1.3% | 10 |
| Sep 2026 | Glasshouse Fragrances | 22.2K | 33.1% | 1 |
| Sep 2026 | Dusk | 14.8K | 22.1% | 2 |
| Sep 2026 | Diptyque | 8.1K | 12.1% | 3 |
| Sep 2026 | Maison Balzac | 8.1K | 12.1% | 4 |
| Sep 2026 | Ecoya | 5.4K | 8.1% | 5 |
| Sep 2026 | Jo Malone | 2.9K | 4.3% | 6 |
| Sep 2026 | Circa | 1.6K | 2.4% | 7 |
| Sep 2026 | Palm Beach Collection | 1.6K | 2.4% | 8 |
| Sep 2026 | Peppermint Grove | 1.3K | 1.9% | 9 |
| Sep 2026 | Aesop | 1K | 1.5% | 10 |

## What is being compared

- **Aesop**: Measured on the search term “aesop candle”.
- **Circa**: Measured on the search term “circa candles”.
- **Diptyque**: Measured on the search term “diptyque candle”.
- **Dusk**: Measured on the search term “dusk candles”.
- **Ecoya**: Measured on the search term “ecoya”.
- **Glasshouse Fragrances**: Measured on the search term “glasshouse candles”.
- **Jo Malone**: Measured on the search term “jo malone candle”.
- **Maison Balzac**: Measured on the search term “maison balzac”.
- **Palm Beach Collection**: Measured on the search term “palm beach candles”.
- **Peppermint Grove**: Measured on the search term “peppermint grove candles”.

- [Aesop](/demand/au/brands/aesop)
- [Circa](/demand/au/brands/circa-home)
- [Diptyque](/demand/au/brands/diptyque)
- [Dusk](/demand/au/brands/dusk)
- [Ecoya](/demand/au/brands/ecoya)
- [Glasshouse Fragrances](/demand/au/brands/glasshouse-fragrances)
- [Jo Malone](/demand/au/brands/jo-malone)
- [Maison Balzac](/demand/au/brands/maison-balzac)
- [Palm Beach Collection](/demand/au/brands/palm-beach-collection)
- [Peppermint Grove](/demand/au/brands/peppermint-grove)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candle and home fragrance brands in Australia?

In September 2026, Glasshouse Fragrances was the most searched among candle and home fragrance brands in Australia, with an estimated 22.2K branded searches, 33.1% of all searches for the ten we track.

## Cite this page

Brandwave. "Candle and home fragrance brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-candle-and-home-fragrance-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-candle-and-home-fragrance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.