---
title: "Camera brands in Australia: Which are searched most?"
description: "Compare the camera and action camera brands Australians buy. Share of Search among GoPro, Insta360, Canon, DJI, Sony, Fujifilm, Nikon, OM System and Panasonic Lumix, the camera brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-camera-brands"
publisher: "Brandwave"
---

# Camera brands in Australia: Which are searched most?

Compare the camera and action camera brands Australians buy. Share of Search among GoPro, Insta360, Canon, DJI, Sony, Fujifilm, Nikon, OM System and Panasonic Lumix, the camera brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Camera brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: GoPro, 35.6%

## Which brand is most popular in search among camera brands in Australia?

- In September 2026, GoPro was the most searched among camera brands in Australia, with an estimated 60.5K branded searches, 35.6% of all searches for the nine we track.
- Insta360 is in 2nd place, 6.5 percentage points behind at 29.1%.
- Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia decreased from 40.3% to 35.6%.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera brands in Australia increased from 27% to 29.1%.
- Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia increased from 9.9% to 10.6%.
- Across the 12 months ending September 2026, DJI’s share of searches among camera brands in Australia increased from 6.6% to 8.7%.
- Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia decreased from 6.6% to 5.8%.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands in Australia increased from 0.67% to 1.4%.
- Across the 12 months ending September 2026, GoPro’s share of searches among camera brands in Australia peaked at 40.3% in October 2025 and was lowest at 28.9% in August 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among camera brands in Australia peaked at 35.3% in August 2026 and was lowest at 27% in October 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among camera brands in Australia peaked at 10.6% in September 2026 and was lowest at 8.4% in April 2026.
- Across the 12 months ending September 2026, DJI’s share of searches among camera brands in Australia peaked at 9.5% in July 2026 and was lowest at 6.2% in January 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia peaked at 7.9% in March 2026 and was lowest at 5.8% in September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera brands in Australia peaked at 5.4% in June 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, OM System rose from 9th to 8th among camera brands in Australia.
- Across the 12 months ending September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.
- Across the 12 months ending September 2026, Fujifilm and Nikon held steady: their share of searches among camera brands in Australia each moved less than 0.5 percentage points.

## Top camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Canon and Sony were mentioned most often, in four of the five answers. Canon was recommended most often, coming first in three out of five answers. Sony was second, and Fujifilm was third. OM System, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Canon | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Sony | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nikon | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| DJI | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| GoPro | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Insta360 | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| OM System | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Panasonic Lumix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about camera brands

- Asked ChatGPT "What's the best camera to buy in Australia?": 1. Canon, 2. Nikon, 3. Fujifilm, 4. Sony
- Asked ChatGPT "Which action camera is best?": 1. DJI, 2. GoPro, 3. Insta360
- Asked ChatGPT "What's the best camera for beginners?": 1. Canon, 2. Fujifilm, 3. Sony
- Searched Google, AI Overview "cameras": 1. Canon, 2. Sony
- Searched Google, AI Overview "best camera": 1. Sony, 2. Canon, 3. Nikon, 4. Fujifilm

Not named in any answer: OM System and Panasonic Lumix.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [GoPro vs Insta360: compare search popularity](/demand/au/compare/gopro-vs-insta360): 35.6% against 29.1% Share of Search.
- [GoPro vs Canon: compare search popularity](/demand/au/compare/canon-vs-gopro): 35.6% against 10.6% Share of Search.
- [GoPro vs DJI: compare search popularity](/demand/au/compare/dji-vs-gopro): 35.6% against 8.7% Share of Search.
- [GoPro vs Sony: compare search popularity](/demand/au/compare/gopro-vs-sony): 35.6% against 5.8% Share of Search.
- [Insta360 vs Canon: compare search popularity](/demand/au/compare/canon-vs-insta360): 29.1% against 10.6% Share of Search.
- [Insta360 vs DJI: compare search popularity](/demand/au/compare/dji-vs-insta360): 29.1% against 8.7% Share of Search.
- [Insta360 vs Sony: compare search popularity](/demand/au/compare/insta360-vs-sony): 29.1% against 5.8% Share of Search.
- [Canon vs DJI: compare search popularity](/demand/au/compare/canon-vs-dji): 10.6% against 8.7% Share of Search.
- [Canon vs Sony: compare search popularity](/demand/au/compare/canon-vs-sony): 10.6% against 5.8% Share of Search.
- [DJI vs Sony: compare search popularity](/demand/au/compare/dji-vs-sony): 8.7% against 5.8% Share of Search.

## How did search popularity change for Australia camera brands in September 2026?

- In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches.
- In September 2026, Insta360 lost share of searches among camera brands in Australia, from 35.3% to 29.1%.
- In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%.
- OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026.
- In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.
- Estimated monthly branded searches for DJI in Australia rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
- Estimated monthly branded searches for Fujifilm in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
- Estimated monthly branded searches for Canon in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GoPro | 35.6% | 60.5K | +22.2% | GoPro |
| 2 | Insta360 | 29.1% | 49.5K | -18.2% | Insta360 |
| 3 | Canon | 10.6% | 18.1K | 0.0% | Canon |
| 4 | DJI | 8.7% | 14.8K | 0.0% | DJI |
| 5 | Sony | 5.8% | 9.9K | -18.2% | Sony |
| 6 | Fujifilm | 4.8% | 8.1K | 0.0% | Fujifilm |
| 7 | Nikon | 2.6% | 4.4K | 0.0% | Nikon |
| 8 | OM System | 1.4% | 2.4K | +50.0% | OM System |
| 9 | Panasonic Lumix | 1.4% | 2.4K | 0.0% | Panasonic Lumix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GoPro | 60.5K | 40.3% | 1 |
| Oct 2025 | Insta360 | 40.5K | 27% | 2 |
| Oct 2025 | Canon | 14.8K | 9.9% | 3 |
| Oct 2025 | DJI | 9.9K | 6.6% | 4 |
| Oct 2025 | Sony | 9.9K | 6.6% | 5 |
| Oct 2025 | Fujifilm | 6.6K | 4.4% | 6 |
| Oct 2025 | Nikon | 4.4K | 2.9% | 7 |
| Oct 2025 | Panasonic Lumix | 2.4K | 1.6% | 8 |
| Oct 2025 | OM System | 1K | 0.67% | 9 |
| Nov 2025 | GoPro | 74K | 37.9% | 1 |
| Nov 2025 | Insta360 | 60.5K | 31% | 2 |
| Nov 2025 | Canon | 18.1K | 9.3% | 3 |
| Nov 2025 | DJI | 12.1K | 6.2% | 4 |
| Nov 2025 | Sony | 12.1K | 6.2% | 5 |
| Nov 2025 | Fujifilm | 9.9K | 5.1% | 6 |
| Nov 2025 | Nikon | 4.4K | 2.3% | 7 |
| Nov 2025 | Panasonic Lumix | 2.9K | 1.5% | 8 |
| Nov 2025 | OM System | 1K | 0.51% | 9 |
| Dec 2025 | GoPro | 74K | 38.3% | 1 |
| Dec 2025 | Insta360 | 60.5K | 31.3% | 2 |
| Dec 2025 | Canon | 18.1K | 9.4% | 3 |
| Dec 2025 | DJI | 12.1K | 6.3% | 4 |
| Dec 2025 | Sony | 12.1K | 6.3% | 5 |
| Dec 2025 | Fujifilm | 8.1K | 4.2% | 6 |
| Dec 2025 | Nikon | 4.4K | 2.3% | 7 |
| Dec 2025 | Panasonic Lumix | 2.9K | 1.5% | 8 |
| Dec 2025 | OM System | 1K | 0.52% | 9 |
| Jan 2026 | GoPro | 60.5K | 37.6% | 1 |
| Jan 2026 | Insta360 | 49.5K | 30.8% | 2 |
| Jan 2026 | Canon | 14.8K | 9.2% | 3 |
| Jan 2026 | DJI | 9.9K | 6.2% | 4 |
| Jan 2026 | Sony | 9.9K | 6.2% | 5 |
| Jan 2026 | Fujifilm | 8.1K | 5% | 6 |
| Jan 2026 | Nikon | 4.4K | 2.7% | 7 |
| Jan 2026 | Panasonic Lumix | 2.4K | 1.5% | 8 |
| Jan 2026 | OM System | 1.3K | 0.81% | 9 |
| Feb 2026 | GoPro | 40.5K | 35.6% | 1 |
| Feb 2026 | Insta360 | 33.1K | 29.1% | 2 |
| Feb 2026 | Canon | 12.1K | 10.6% | 3 |
| Feb 2026 | DJI | 8.1K | 7.1% | 4 |
| Feb 2026 | Sony | 8.1K | 7.1% | 5 |
| Feb 2026 | Fujifilm | 5.4K | 4.7% | 6 |
| Feb 2026 | Nikon | 3.6K | 3.2% | 7 |
| Feb 2026 | Panasonic Lumix | 1.9K | 1.7% | 8 |
| Feb 2026 | OM System | 1K | 0.88% | 9 |
| Mar 2026 | GoPro | 40.5K | 32.5% | 1 |
| Mar 2026 | Insta360 | 40.5K | 32.5% | 2 |
| Mar 2026 | Canon | 12.1K | 9.7% | 3 |
| Mar 2026 | Sony | 9.9K | 7.9% | 4 |
| Mar 2026 | DJI | 8.1K | 6.5% | 5 |
| Mar 2026 | Fujifilm | 6.6K | 5.3% | 6 |
| Mar 2026 | Nikon | 3.6K | 2.9% | 7 |
| Mar 2026 | Panasonic Lumix | 2.4K | 1.9% | 8 |
| Mar 2026 | OM System | 1K | 0.8% | 9 |
| Apr 2026 | GoPro | 49.5K | 34.3% | 1 |
| Apr 2026 | Insta360 | 49.5K | 34.3% | 2 |
| Apr 2026 | Canon | 12.1K | 8.4% | 3 |
| Apr 2026 | DJI | 9.9K | 6.9% | 4 |
| Apr 2026 | Sony | 9.9K | 6.9% | 5 |
| Apr 2026 | Fujifilm | 6.6K | 4.6% | 6 |
| Apr 2026 | Nikon | 3.6K | 2.5% | 7 |
| Apr 2026 | Panasonic Lumix | 2.4K | 1.7% | 8 |
| Apr 2026 | OM System | 1K | 0.69% | 9 |
| May 2026 | GoPro | 49.5K | 35% | 1 |
| May 2026 | Insta360 | 40.5K | 28.6% | 2 |
| May 2026 | Canon | 14.8K | 10.5% | 3 |
| May 2026 | DJI | 12.1K | 8.6% | 4 |
| May 2026 | Sony | 9.9K | 7% | 5 |
| May 2026 | Fujifilm | 6.6K | 4.7% | 6 |
| May 2026 | Nikon | 4.4K | 3.1% | 7 |
| May 2026 | Panasonic Lumix | 2.4K | 1.7% | 8 |
| May 2026 | OM System | 1.3K | 0.92% | 9 |
| Jun 2026 | GoPro | 49.5K | 32.8% | 1 |
| Jun 2026 | Insta360 | 49.5K | 32.8% | 2 |
| Jun 2026 | Canon | 14.8K | 9.8% | 3 |
| Jun 2026 | DJI | 12.1K | 8% | 4 |
| Jun 2026 | Sony | 9.9K | 6.6% | 5 |
| Jun 2026 | Fujifilm | 8.1K | 5.4% | 6 |
| Jun 2026 | Nikon | 3.6K | 2.4% | 7 |
| Jun 2026 | Panasonic Lumix | 2.4K | 1.6% | 8 |
| Jun 2026 | OM System | 1K | 0.66% | 9 |
| Jul 2026 | GoPro | 49.5K | 31.7% | 1 |
| Jul 2026 | Insta360 | 49.5K | 31.7% | 2 |
| Jul 2026 | Canon | 14.8K | 9.5% | 3 |
| Jul 2026 | DJI | 14.8K | 9.5% | 4 |
| Jul 2026 | Sony | 12.1K | 7.8% | 5 |
| Jul 2026 | Fujifilm | 8.1K | 5.2% | 6 |
| Jul 2026 | Nikon | 3.6K | 2.3% | 7 |
| Jul 2026 | Panasonic Lumix | 2.4K | 1.5% | 8 |
| Jul 2026 | OM System | 1.3K | 0.83% | 9 |
| Aug 2026 | Insta360 | 60.5K | 35.3% | 1 |
| Aug 2026 | GoPro | 49.5K | 28.9% | 2 |
| Aug 2026 | Canon | 18.1K | 10.6% | 3 |
| Aug 2026 | DJI | 14.8K | 8.6% | 4 |
| Aug 2026 | Sony | 12.1K | 7.1% | 5 |
| Aug 2026 | Fujifilm | 8.1K | 4.7% | 6 |
| Aug 2026 | Nikon | 4.4K | 2.6% | 7 |
| Aug 2026 | Panasonic Lumix | 2.4K | 1.4% | 8 |
| Aug 2026 | OM System | 1.6K | 0.93% | 9 |
| Sep 2026 | GoPro | 60.5K | 35.6% | 1 |
| Sep 2026 | Insta360 | 49.5K | 29.1% | 2 |
| Sep 2026 | Canon | 18.1K | 10.6% | 3 |
| Sep 2026 | DJI | 14.8K | 8.7% | 4 |
| Sep 2026 | Sony | 9.9K | 5.8% | 5 |
| Sep 2026 | Fujifilm | 8.1K | 4.8% | 6 |
| Sep 2026 | Nikon | 4.4K | 2.6% | 7 |
| Sep 2026 | OM System | 2.4K | 1.4% | 8 |
| Sep 2026 | Panasonic Lumix | 2.4K | 1.4% | 9 |

## What is being compared

- **Canon**: Measured on the search term “canon camera”.
- **DJI**: Measured on the search term “dji osmo”.
- **Fujifilm**: Measured on the search term “fujifilm camera”.
- **GoPro**: Measured on the search term “gopro”.
- **Insta360**: Measured on the search term “insta360”.
- **Nikon**: Measured on the search term “nikon camera”.
- **OM System**: Measured on the search term “om system”.
- **Panasonic Lumix**: Measured on the search term “panasonic lumix”.
- **Sony**: Measured on the search term “sony camera”.

- [Canon](/demand/au/brands/canon)
- [DJI](/demand/au/brands/dji)
- [Fujifilm](/demand/au/brands/fujifilm)
- [GoPro](/demand/au/brands/gopro)
- [Insta360](/demand/au/brands/insta360)
- [Nikon](/demand/au/brands/nikon)
- [OM System](/demand/au/brands/om-system)
- [Panasonic Lumix](/demand/au/brands/panasonic-lumix)
- [Sony](/demand/au/brands/sony)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among camera brands in Australia?

In September 2026, GoPro was the most searched among camera brands in Australia, with an estimated 60.5K branded searches, 35.6% of all searches for the nine we track.

## Cite this page

Brandwave. "Camera brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.