---
title: "Budgeting apps in Australia: Which are searched most?"
description: "Compare the apps Australians use to track spending and plan a budget. Share of Search among PocketSmith, Frollo, YNAB, WeMoney and Goodbudget, the budgeting apps Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-budgeting-apps"
publisher: "Brandwave"
---

# Budgeting apps in Australia: Which are searched most?

Compare the apps Australians use to track spending and plan a budget. Share of Search among PocketSmith, Frollo, YNAB, WeMoney and Goodbudget, the budgeting apps Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Budgeting apps
- **Market**: Australia
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: PocketSmith, 42.2%

## Which brand is most popular in search among budgeting apps in Australia?

- In September 2026, PocketSmith was the most searched among budgeting apps in Australia, with an estimated 8.1K branded searches, 42.2% of all searches for the five we track.
- Frollo is in 2nd place, 14.1 percentage points behind at 28.1%.
- Across the 12 months ending September 2026, PocketSmith’s share of searches among budgeting apps in Australia increased from 28.9% to 42.2%.
- Across the 12 months ending September 2026, Frollo’s share of searches among budgeting apps in Australia increased from 23.7% to 28.1%.
- Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia decreased from 19.3% to 15.1%.
- Across the 12 months ending September 2026, WeMoney’s share of searches among budgeting apps in Australia decreased from 23.7% to 12.5%.
- Across the 12 months ending September 2026, Goodbudget’s share of searches among budgeting apps in Australia decreased from 4.4% to 2%.
- Across the 12 months ending September 2026, Frollo’s share of searches among budgeting apps in Australia peaked at 32.1% in August 2026 and was lowest at 18.5% in January 2026.
- Across the 12 months ending September 2026, YNAB’s share of searches among budgeting apps in Australia peaked at 19.3% in October 2025 and was lowest at 13.7% in March 2026.
- Across the 12 months ending September 2026, WeMoney’s share of searches among budgeting apps in Australia peaked at 27.8% in January 2026 and was lowest at 11.7% in August 2026.
- Across the 12 months ending September 2026, Goodbudget’s share of searches among budgeting apps in Australia peaked at 4.8% in December 2025 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, YNAB rose from 4th to 3rd among budgeting apps in Australia.
- Across the 12 months ending September 2026, WeMoney fell from 3rd to 4th among budgeting apps in Australia.

## Top budgeting apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Frollo and WeMoney appeared every time. Frollo was recommended most often, coming first in four out of five answers. WeMoney was second, and YNAB was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Frollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| WeMoney | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| YNAB | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Goodbudget | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| PocketSmith | 5th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about budgeting apps

- Asked ChatGPT "What's the best budgeting app in Australia?": 1. Frollo, 2. YNAB, 3. PocketSmith, 4. WeMoney
- Asked ChatGPT "Which app is best for tracking my spending?": 1. Frollo, 2. WeMoney, 3. PocketSmith, 4. YNAB
- Asked ChatGPT "What's a good free budgeting app?": 1. Frollo, 2. Goodbudget, 3. WeMoney
- Searched Google, AI Overview "budgeting app": 1. Frollo, 2. WeMoney, 3. Goodbudget
- Searched Google, AI Overview "best budgeting app": 1. YNAB, 2. Frollo, 3. WeMoney, 4. Goodbudget

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## Compare search popularity between leading brands

- [PocketSmith vs Frollo: compare search popularity](/demand/au/compare/frollo-vs-pocketsmith): 42.2% against 28.1% Share of Search.
- [PocketSmith vs YNAB: compare search popularity](/demand/au/compare/pocketsmith-vs-ynab): 42.2% against 15.1% Share of Search.
- [PocketSmith vs WeMoney: compare search popularity](/demand/au/compare/pocketsmith-vs-wemoney): 42.2% against 12.5% Share of Search.
- [PocketSmith vs Goodbudget: compare search popularity](/demand/au/compare/goodbudget-vs-pocketsmith): 42.2% against 2% Share of Search.
- [Frollo vs YNAB: compare search popularity](/demand/au/compare/frollo-vs-ynab): 28.1% against 15.1% Share of Search.
- [Frollo vs WeMoney: compare search popularity](/demand/au/compare/frollo-vs-wemoney): 28.1% against 12.5% Share of Search.
- [Frollo vs Goodbudget: compare search popularity](/demand/au/compare/frollo-vs-goodbudget): 28.1% against 2% Share of Search.
- [YNAB vs WeMoney: compare search popularity](/demand/au/compare/wemoney-vs-ynab): 15.1% against 12.5% Share of Search.
- [YNAB vs Goodbudget: compare search popularity](/demand/au/compare/goodbudget-vs-ynab): 15.1% against 2% Share of Search.
- [WeMoney vs Goodbudget: compare search popularity](/demand/au/compare/goodbudget-vs-wemoney): 12.5% against 2% Share of Search.

## How did search popularity change for Australia budgeting apps in September 2026?

- In September 2026, PocketSmith gained share of searches among budgeting apps in Australia, from 39.3% to 42.2%.
- In September 2026, YNAB gained share of searches among budgeting apps in Australia, from 14.1% to 15.1%.
- In September 2026, WeMoney gained share of searches among budgeting apps in Australia, from 11.7% to 12.5%.
- In September 2026, Frollo lost share of searches among budgeting apps in Australia, from 32.1% to 28.1%.
- In September 2026, Goodbudget lost share of searches among budgeting apps in Australia, from 2.9% to 2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PocketSmith | 42.2% | 8.1K | 0.0% | PocketSmith |
| 2 | Frollo | 28.1% | 5.4K | -18.2% | Frollo |
| 3 | YNAB | 15.1% | 2.9K | 0.0% | YNAB |
| 4 | WeMoney | 12.5% | 2.4K | 0.0% | WeMoney |
| 5 | Goodbudget | 2% | 390 | -33.9% | Goodbudget |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PocketSmith | 6.6K | 28.9% | 1 |
| Oct 2025 | Frollo | 5.4K | 23.7% | 2 |
| Oct 2025 | WeMoney | 5.4K | 23.7% | 3 |
| Oct 2025 | YNAB | 4.4K | 19.3% | 4 |
| Oct 2025 | Goodbudget | 1K | 4.4% | 5 |
| Nov 2025 | PocketSmith | 6.6K | 31.6% | 1 |
| Nov 2025 | Frollo | 5.4K | 25.9% | 2 |
| Nov 2025 | WeMoney | 4.4K | 21.1% | 3 |
| Nov 2025 | YNAB | 3.6K | 17.2% | 4 |
| Nov 2025 | Goodbudget | 880 | 4.2% | 5 |
| Dec 2025 | PocketSmith | 6.6K | 31.4% | 1 |
| Dec 2025 | WeMoney | 5.4K | 25.7% | 2 |
| Dec 2025 | Frollo | 4.4K | 21% | 3 |
| Dec 2025 | YNAB | 3.6K | 17.1% | 4 |
| Dec 2025 | Goodbudget | 1K | 4.8% | 5 |
| Jan 2026 | PocketSmith | 12.1K | 34% | 1 |
| Jan 2026 | WeMoney | 9.9K | 27.8% | 2 |
| Jan 2026 | Frollo | 6.6K | 18.5% | 3 |
| Jan 2026 | YNAB | 5.4K | 15.2% | 4 |
| Jan 2026 | Goodbudget | 1.6K | 4.5% | 5 |
| Feb 2026 | PocketSmith | 8.1K | 34.9% | 1 |
| Feb 2026 | Frollo | 5.4K | 23.3% | 2 |
| Feb 2026 | WeMoney | 5.4K | 23.3% | 3 |
| Feb 2026 | YNAB | 3.6K | 15.5% | 4 |
| Feb 2026 | Goodbudget | 720 | 3.1% | 5 |
| Mar 2026 | PocketSmith | 9.9K | 37.8% | 1 |
| Mar 2026 | Frollo | 6.6K | 25.2% | 2 |
| Mar 2026 | WeMoney | 5.4K | 20.6% | 3 |
| Mar 2026 | YNAB | 3.6K | 13.7% | 4 |
| Mar 2026 | Goodbudget | 720 | 2.7% | 5 |
| Apr 2026 | PocketSmith | 8.1K | 33.2% | 1 |
| Apr 2026 | Frollo | 6.6K | 27% | 2 |
| Apr 2026 | WeMoney | 5.4K | 22.1% | 3 |
| Apr 2026 | YNAB | 3.6K | 14.7% | 4 |
| Apr 2026 | Goodbudget | 720 | 2.9% | 5 |
| May 2026 | PocketSmith | 9.9K | 39.5% | 1 |
| May 2026 | Frollo | 6.6K | 26.3% | 2 |
| May 2026 | WeMoney | 4.4K | 17.5% | 3 |
| May 2026 | YNAB | 3.6K | 14.3% | 4 |
| May 2026 | Goodbudget | 590 | 2.4% | 5 |
| Jun 2026 | PocketSmith | 8.1K | 36.2% | 1 |
| Jun 2026 | Frollo | 6.6K | 29.5% | 2 |
| Jun 2026 | WeMoney | 3.6K | 16.1% | 3 |
| Jun 2026 | YNAB | 3.6K | 16.1% | 4 |
| Jun 2026 | Goodbudget | 480 | 2.1% | 5 |
| Jul 2026 | PocketSmith | 8.1K | 37.4% | 1 |
| Jul 2026 | Frollo | 6.6K | 30.4% | 2 |
| Jul 2026 | YNAB | 3.6K | 16.6% | 3 |
| Jul 2026 | WeMoney | 2.9K | 13.4% | 4 |
| Jul 2026 | Goodbudget | 480 | 2.2% | 5 |
| Aug 2026 | PocketSmith | 8.1K | 39.3% | 1 |
| Aug 2026 | Frollo | 6.6K | 32.1% | 2 |
| Aug 2026 | YNAB | 2.9K | 14.1% | 3 |
| Aug 2026 | WeMoney | 2.4K | 11.7% | 4 |
| Aug 2026 | Goodbudget | 590 | 2.9% | 5 |
| Sep 2026 | PocketSmith | 8.1K | 42.2% | 1 |
| Sep 2026 | Frollo | 5.4K | 28.1% | 2 |
| Sep 2026 | YNAB | 2.9K | 15.1% | 3 |
| Sep 2026 | WeMoney | 2.4K | 12.5% | 4 |
| Sep 2026 | Goodbudget | 390 | 2% | 5 |

## What is being compared

- **Frollo**: Measured on the search term “frollo”.
- **Goodbudget**: Measured on the search term “goodbudget”.
- **PocketSmith**: Measured on the search term “pocketsmith”.
- **WeMoney**: Measured on the search term “wemoney”.
- **YNAB**: Measured on the search term “ynab”.

- [Frollo](/demand/au/brands/frollo)
- [Goodbudget](/demand/au/brands/goodbudget)
- [PocketSmith](/demand/au/brands/pocketsmith)
- [WeMoney](/demand/au/brands/wemoney)
- [YNAB](/demand/au/brands/ynab)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among budgeting apps in Australia?

In September 2026, PocketSmith was the most searched among budgeting apps in Australia, with an estimated 8.1K branded searches, 42.2% of all searches for the five we track.

## Cite this page

Brandwave. "Budgeting apps in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-budgeting-apps

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-budgeting-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.