---
title: "Boutique fitness studios in Australia: Which are searched most?"
description: "Compare the boutique fitness and pilates studio chains people in Australia train at. Share of Search among KX Pilates, STRONG Pilates, Club Pilates, F45 Training, Fitstop, Barry's and Body Fit Training, the boutique fitness studios Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-boutique-fitness-studios"
publisher: "Brandwave"
---

# Boutique fitness studios in Australia: Which are searched most?

Compare the boutique fitness and pilates studio chains people in Australia train at. Share of Search among KX Pilates, STRONG Pilates, Club Pilates, F45 Training, Fitstop, Barry's and Body Fit Training, the boutique fitness studios Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boutique fitness studios
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: KX Pilates, 26.4%

## Which brand is most popular in search among boutique fitness studios in Australia?

- In September 2026, KX Pilates was the most searched among boutique fitness studios in Australia, with an estimated 12.1K branded searches, 26.4% of all searches for the seven we track.
- STRONG Pilates is in 2nd place, 4.8 percentage points behind at 21.6%.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia decreased from 30% to 26.4%.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia increased from 20.1% to 21.6%.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia increased from 6% to 17.7%.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia decreased from 16.4% to 14.4%.
- Across the 12 months ending September 2026, Fitstop’s share of searches among boutique fitness studios in Australia decreased from 16.4% to 11.8%.
- Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia decreased from 9% to 6.3%.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia peaked at 30.7% in January 2026 and was lowest at 23% in August 2026.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia peaked at 23.4% in May 2026 and was lowest at 18% in June 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia peaked at 18.8% in August 2026 and was lowest at 6% in October 2025.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia peaked at 18.5% in December 2025 and was lowest at 14.4% in September 2026.
- Across the 12 months ending September 2026, Fitstop’s share of searches among boutique fitness studios in Australia peaked at 16.6% in November 2025 and was lowest at 11.8% in September 2026.
- Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia peaked at 9% in October 2025 and was lowest at 5% in July 2026.
- Across the 12 months ending September 2026, Club Pilates rose from 6th to 3rd among boutique fitness studios in Australia.
- Across the 12 months ending September 2026, F45 Training fell from 3rd to 4th among boutique fitness studios in Australia.
- Across the 12 months ending September 2026, Fitstop fell from 4th to 5th among boutique fitness studios in Australia.
- Across the 12 months ending September 2026, Barry's fell from 5th to 6th among boutique fitness studios in Australia.
- Across the 12 months ending September 2026, Body Fit Training held steady: its share of searches among boutique fitness studios in Australia moved less than 0.5 percentage points.

## Top boutique fitness studios in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, KX Pilates was mentioned most often, in three of the four answers. KX Pilates was recommended most often, coming first in one out of three answers that gave a list. Body Fit Training was second, and F45 Training was third. Fitstop, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about boutique fitness studios

- Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training
- Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates
- Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's
- Searched Google, AI Overview "reformer pilates": named none of the brands we track

Not named in any answer: Fitstop.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [KX Pilates vs STRONG Pilates: compare search popularity](/demand/au/compare/kx-pilates-vs-strong-pilates): 26.4% against 21.6% Share of Search.
- [KX Pilates vs Club Pilates: compare search popularity](/demand/au/compare/club-pilates-vs-kx-pilates): 26.4% against 17.7% Share of Search.
- [KX Pilates vs F45 Training: compare search popularity](/demand/au/compare/f45-training-vs-kx-pilates): 26.4% against 14.4% Share of Search.
- [KX Pilates vs Fitstop: compare search popularity](/demand/au/compare/fitstop-vs-kx-pilates): 26.4% against 11.8% Share of Search.
- [STRONG Pilates vs Club Pilates: compare search popularity](/demand/au/compare/club-pilates-vs-strong-pilates): 21.6% against 17.7% Share of Search.
- [STRONG Pilates vs F45 Training: compare search popularity](/demand/au/compare/f45-training-vs-strong-pilates): 21.6% against 14.4% Share of Search.
- [STRONG Pilates vs Fitstop: compare search popularity](/demand/au/compare/fitstop-vs-strong-pilates): 21.6% against 11.8% Share of Search.
- [Club Pilates vs F45 Training: compare search popularity](/demand/au/compare/club-pilates-vs-f45-training): 17.7% against 14.4% Share of Search.
- [Club Pilates vs Fitstop: compare search popularity](/demand/au/compare/club-pilates-vs-fitstop): 17.7% against 11.8% Share of Search.
- [F45 Training vs Fitstop: compare search popularity](/demand/au/compare/f45-training-vs-fitstop): 14.4% against 11.8% Share of Search.

## How did search popularity change for Australia boutique fitness studios in September 2026?

- In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%.
- In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%.
- In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%.
- In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%.
- In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%.
- In September 2026, Fitstop lost share of searches among boutique fitness studios in Australia, from 12.6% to 11.8%.
- Estimated monthly branded searches for Body Fit Training in Australia fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KX Pilates | 26.4% | 12.1K | 0.0% | KX Pilates |
| 2 | STRONG Pilates | 21.6% | 9.9K | -18.2% | STRONG Pilates |
| 3 | Club Pilates | 17.7% | 8.1K | -18.2% | Club Pilates |
| 4 | F45 Training | 14.4% | 6.6K | -18.5% | F45 Training |
| 5 | Fitstop | 11.8% | 5.4K | -18.2% | Fitstop |
| 6 | Barry's | 6.3% | 2.9K | 0.0% | Barry's |
| 7 | Body Fit Training | 1.9% | 880 | 0.0% | Body Fit Training |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KX Pilates | 18.1K | 30% | 1 |
| Oct 2025 | STRONG Pilates | 12.1K | 20.1% | 2 |
| Oct 2025 | F45 Training | 9.9K | 16.4% | 3 |
| Oct 2025 | Fitstop | 9.9K | 16.4% | 4 |
| Oct 2025 | Barry's | 5.4K | 9% | 5 |
| Oct 2025 | Club Pilates | 3.6K | 6% | 6 |
| Oct 2025 | Body Fit Training | 1.3K | 2.2% | 7 |
| Nov 2025 | KX Pilates | 18.1K | 30.3% | 1 |
| Nov 2025 | STRONG Pilates | 12.1K | 20.2% | 2 |
| Nov 2025 | F45 Training | 9.9K | 16.6% | 3 |
| Nov 2025 | Fitstop | 9.9K | 16.6% | 4 |
| Nov 2025 | Barry's | 4.4K | 7.4% | 5 |
| Nov 2025 | Club Pilates | 4.4K | 7.4% | 6 |
| Nov 2025 | Body Fit Training | 1K | 1.7% | 7 |
| Dec 2025 | KX Pilates | 14.8K | 27.7% | 1 |
| Dec 2025 | F45 Training | 9.9K | 18.5% | 2 |
| Dec 2025 | STRONG Pilates | 9.9K | 18.5% | 3 |
| Dec 2025 | Fitstop | 8.1K | 15.2% | 4 |
| Dec 2025 | Club Pilates | 5.4K | 10.1% | 5 |
| Dec 2025 | Barry's | 4.4K | 8.2% | 6 |
| Dec 2025 | Body Fit Training | 880 | 1.6% | 7 |
| Jan 2026 | KX Pilates | 22.2K | 30.7% | 1 |
| Jan 2026 | STRONG Pilates | 14.8K | 20.5% | 2 |
| Jan 2026 | F45 Training | 12.1K | 16.7% | 3 |
| Jan 2026 | Fitstop | 9.9K | 13.7% | 4 |
| Jan 2026 | Club Pilates | 6.6K | 9.1% | 5 |
| Jan 2026 | Barry's | 5.4K | 7.5% | 6 |
| Jan 2026 | Body Fit Training | 1.3K | 1.8% | 7 |
| Feb 2026 | KX Pilates | 18.1K | 30.7% | 1 |
| Feb 2026 | STRONG Pilates | 12.1K | 20.5% | 2 |
| Feb 2026 | F45 Training | 9.9K | 16.8% | 3 |
| Feb 2026 | Fitstop | 8.1K | 13.7% | 4 |
| Feb 2026 | Club Pilates | 5.4K | 9.2% | 5 |
| Feb 2026 | Barry's | 4.4K | 7.5% | 6 |
| Feb 2026 | Body Fit Training | 1K | 1.7% | 7 |
| Mar 2026 | KX Pilates | 18.1K | 30.1% | 1 |
| Mar 2026 | STRONG Pilates | 12.1K | 20.1% | 2 |
| Mar 2026 | F45 Training | 9.9K | 16.4% | 3 |
| Mar 2026 | Fitstop | 8.1K | 13.5% | 4 |
| Mar 2026 | Club Pilates | 6.6K | 11% | 5 |
| Mar 2026 | Barry's | 4.4K | 7.3% | 6 |
| Mar 2026 | Body Fit Training | 1K | 1.7% | 7 |
| Apr 2026 | KX Pilates | 14.8K | 27.9% | 1 |
| Apr 2026 | STRONG Pilates | 12.1K | 22.8% | 2 |
| Apr 2026 | F45 Training | 8.1K | 15.3% | 3 |
| Apr 2026 | Fitstop | 8.1K | 15.3% | 4 |
| Apr 2026 | Club Pilates | 5.4K | 10.2% | 5 |
| Apr 2026 | Barry's | 3.6K | 6.8% | 6 |
| Apr 2026 | Body Fit Training | 880 | 1.7% | 7 |
| May 2026 | KX Pilates | 14.8K | 28.7% | 1 |
| May 2026 | STRONG Pilates | 12.1K | 23.4% | 2 |
| May 2026 | F45 Training | 8.1K | 15.7% | 3 |
| May 2026 | Fitstop | 6.6K | 12.8% | 4 |
| May 2026 | Club Pilates | 5.4K | 10.5% | 5 |
| May 2026 | Barry's | 3.6K | 7% | 6 |
| May 2026 | Body Fit Training | 1K | 1.9% | 7 |
| Jun 2026 | KX Pilates | 12.1K | 26.9% | 1 |
| Jun 2026 | F45 Training | 8.1K | 18% | 2 |
| Jun 2026 | STRONG Pilates | 8.1K | 18% | 3 |
| Jun 2026 | Club Pilates | 6.6K | 14.7% | 4 |
| Jun 2026 | Fitstop | 6.6K | 14.7% | 5 |
| Jun 2026 | Barry's | 2.4K | 5.3% | 6 |
| Jun 2026 | Body Fit Training | 1K | 2.2% | 7 |
| Jul 2026 | KX Pilates | 12.1K | 25.2% | 1 |
| Jul 2026 | STRONG Pilates | 9.9K | 20.6% | 2 |
| Jul 2026 | Club Pilates | 8.1K | 16.8% | 3 |
| Jul 2026 | F45 Training | 8.1K | 16.8% | 4 |
| Jul 2026 | Fitstop | 6.6K | 13.7% | 5 |
| Jul 2026 | Barry's | 2.4K | 5% | 6 |
| Jul 2026 | Body Fit Training | 880 | 1.8% | 7 |
| Aug 2026 | KX Pilates | 12.1K | 23% | 1 |
| Aug 2026 | STRONG Pilates | 12.1K | 23% | 2 |
| Aug 2026 | Club Pilates | 9.9K | 18.8% | 3 |
| Aug 2026 | F45 Training | 8.1K | 15.4% | 4 |
| Aug 2026 | Fitstop | 6.6K | 12.6% | 5 |
| Aug 2026 | Barry's | 2.9K | 5.5% | 6 |
| Aug 2026 | Body Fit Training | 880 | 1.7% | 7 |
| Sep 2026 | KX Pilates | 12.1K | 26.4% | 1 |
| Sep 2026 | STRONG Pilates | 9.9K | 21.6% | 2 |
| Sep 2026 | Club Pilates | 8.1K | 17.7% | 3 |
| Sep 2026 | F45 Training | 6.6K | 14.4% | 4 |
| Sep 2026 | Fitstop | 5.4K | 11.8% | 5 |
| Sep 2026 | Barry's | 2.9K | 6.3% | 6 |
| Sep 2026 | Body Fit Training | 880 | 1.9% | 7 |

## What is being compared

- **Barry's**: Measured on the search term “barrys bootcamp”.
- **Body Fit Training**: Measured on the search term “body fit training”.
- **Club Pilates**: Measured on the search term “club pilates”.
- **F45 Training**: Measured on the search term “f45”.
- **Fitstop**: Measured on the search term “fitstop”.
- **KX Pilates**: Measured on the search term “kx pilates”.
- **STRONG Pilates**: Measured on the search term “strong pilates”.

- [Barry's](/demand/au/brands/barrys)
- [Body Fit Training](/demand/au/brands/body-fit-training)
- [Club Pilates](/demand/au/brands/club-pilates)
- [F45 Training](/demand/au/brands/f45-training)
- [Fitstop](/demand/au/brands/fitstop)
- [KX Pilates](/demand/au/brands/kx-pilates)
- [STRONG Pilates](/demand/au/brands/strong-pilates)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boutique fitness studios in Australia?

In September 2026, KX Pilates was the most searched among boutique fitness studios in Australia, with an estimated 12.1K branded searches, 26.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Boutique fitness studios in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-boutique-fitness-studios

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-boutique-fitness-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.