---
title: "Body wash and soap brands in Australia: Which are searched most?"
description: "Compare the body wash, hand wash and soap brands Australians buy. Share of Search among Dove, Palmolive, Aesop, Dettol, QV Skincare, Sukin, Radox, Nivea, Protex and Lux, the body wash and soap brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-body-wash-and-soap-brands"
publisher: "Brandwave"
---

# Body wash and soap brands in Australia: Which are searched most?

Compare the body wash, hand wash and soap brands Australians buy. Share of Search among Dove, Palmolive, Aesop, Dettol, QV Skincare, Sukin, Radox, Nivea, Protex and Lux, the body wash and soap brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body wash and soap brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 34.5%

## Which brand is most popular in search among body wash and soap brands in Australia?

- In September 2026, Dove was the most searched among body wash and soap brands in Australia, with an estimated 18.1K branded searches, 34.5% of all searches for the ten we track.
- Palmolive is in 2nd place, 15.6 percentage points behind at 18.9%.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia decreased from 37% to 34.5%.
- Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in Australia increased from 16.5% to 18.9%.
- Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia decreased from 11% to 10.3%.
- Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in Australia increased from 9% to 10.3%.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia decreased from 9% to 8.4%.
- Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia increased from 6% to 6.9%.
- Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia peaked at 41.1% in June 2026 and was lowest at 30.4% in December 2025.
- Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in Australia peaked at 20.4% in April 2026 and was lowest at 13.3% in November 2025.
- Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia peaked at 20.3% in December 2025 and was lowest at 8.9% in July 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in Australia peaked at 11% in December 2025 and was lowest at 6.6% in June 2026.
- Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia peaked at 9.5% in August 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia peaked at 8.9% in July 2026 and was lowest at 6% in October 2025.
- Across the 12 months ending September 2026, Radox’s share of searches among body wash and soap brands in Australia peaked at 4.8% in May 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Nivea’s share of searches among body wash and soap brands in Australia peaked at 3.7% in February 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Radox, Nivea, Protex and Lux held steady: their share of searches among body wash and soap brands in Australia each moved less than 0.5 percentage points.

## Top body wash and soap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Dove was mentioned most often, in two of the three answers. Dettol, which ranked fourth in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Dove | 2 of 3 | 2 of 3 |
| Palmolive | 1 of 3 | 1 of 3 |
| Aesop | 1 of 3 | 1 of 3 |
| Dettol | 0 of 3 | 0 of 3 |
| QV Skincare | 1 of 3 | 1 of 3 |
| Sukin | 1 of 3 | 1 of 3 |
| Radox | 0 of 3 | 0 of 3 |
| Nivea | 0 of 3 | 0 of 3 |
| Protex | 0 of 3 | 0 of 3 |
| Lux | 0 of 3 | 0 of 3 |

## Every AI answer about body wash and soap brands

- Asked ChatGPT "Which body wash should I buy in Australia?": 1. Dove
- Asked ChatGPT "What are the best body wash brands in Australia?": 1. QV Skincare, 2. Dove, 3. Palmolive, 4. Aesop, 5. Sukin
- Asked ChatGPT "What's the best body wash for sensitive skin?": named none of the brands we track

Not named in any answer: Dettol, Radox, Nivea, Protex and Lux.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Dove vs Palmolive: compare search popularity](/demand/au/compare/dove-vs-palmolive): 34.5% against 18.9% Share of Search.
- [Dove vs Aesop: compare search popularity](/demand/au/compare/aesop-vs-dove): 34.5% against 10.3% Share of Search.
- [Dove vs Dettol: compare search popularity](/demand/au/compare/dettol-vs-dove): 34.5% against 10.3% Share of Search.
- [Dove vs QV Skincare: compare search popularity](/demand/au/compare/dove-vs-qv-skincare): 34.5% against 8.4% Share of Search.
- [Palmolive vs Aesop: compare search popularity](/demand/au/compare/aesop-vs-palmolive): 18.9% against 10.3% Share of Search.
- [Palmolive vs Dettol: compare search popularity](/demand/au/compare/dettol-vs-palmolive): 18.9% against 10.3% Share of Search.
- [Palmolive vs QV Skincare: compare search popularity](/demand/au/compare/palmolive-vs-qv-skincare): 18.9% against 8.4% Share of Search.
- [Aesop vs Dettol: compare search popularity](/demand/au/compare/aesop-vs-dettol): 10.3% Share of Search each.
- [Aesop vs QV Skincare: compare search popularity](/demand/au/compare/aesop-vs-qv-skincare): 10.3% against 8.4% Share of Search.
- [Dettol vs QV Skincare: compare search popularity](/demand/au/compare/dettol-vs-qv-skincare): 10.3% against 8.4% Share of Search.

## How did search popularity change for Australia body wash and soap brands in September 2026?

- In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%.
- In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%.
- In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%.
- In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%.
- In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%.
- In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%.
- Estimated monthly branded searches for Protex in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
- Estimated monthly branded searches for Nivea in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 34.5% | 18.1K | +22.3% | Unilever |
| 2 | Palmolive | 18.9% | 9.9K | +22.2% | Palmolive |
| 3 | Aesop | 10.3% | 5.4K | 0.0% | Aesop |
| 4 | Dettol | 10.3% | 5.4K | +22.7% | Reckitt |
| 5 | QV Skincare | 8.4% | 4.4K | 0.0% | QV Skincare |
| 6 | Sukin | 6.9% | 3.6K | 0.0% | Sukin |
| 7 | Radox | 3.6% | 1.9K | 0.0% | Radox |
| 8 | Nivea | 3% | 1.6K | 0.0% | Nivea |
| 9 | Protex | 2.5% | 1.3K | 0.0% | Protex |
| 10 | Lux | 1.7% | 880 | +22.2% | Unilever |

Aesop, QV Skincare and Sukin sell other things too, so only their searches that name this product count here, like “aesop hand wash”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 14.8K | 37% | 1 |
| Oct 2025 | Palmolive | 6.6K | 16.5% | 2 |
| Oct 2025 | Aesop | 4.4K | 11% | 3 |
| Oct 2025 | Dettol | 3.6K | 9% | 4 |
| Oct 2025 | QV Skincare | 3.6K | 9% | 5 |
| Oct 2025 | Sukin | 2.4K | 6% | 6 |
| Oct 2025 | Radox | 1.6K | 4% | 7 |
| Oct 2025 | Nivea | 1.3K | 3.2% | 8 |
| Oct 2025 | Protex | 1K | 2.5% | 9 |
| Oct 2025 | Lux | 720 | 1.8% | 10 |
| Nov 2025 | Dove | 14.8K | 36.5% | 1 |
| Nov 2025 | Aesop | 5.4K | 13.3% | 2 |
| Nov 2025 | Palmolive | 5.4K | 13.3% | 3 |
| Nov 2025 | Dettol | 4.4K | 10.9% | 4 |
| Nov 2025 | QV Skincare | 3.6K | 8.9% | 5 |
| Nov 2025 | Sukin | 2.9K | 7.2% | 6 |
| Nov 2025 | Radox | 1.3K | 3.2% | 7 |
| Nov 2025 | Nivea | 1K | 2.5% | 8 |
| Nov 2025 | Protex | 1K | 2.5% | 9 |
| Nov 2025 | Lux | 720 | 1.8% | 10 |
| Dec 2025 | Dove | 12.1K | 30.4% | 1 |
| Dec 2025 | Aesop | 8.1K | 20.3% | 2 |
| Dec 2025 | Palmolive | 5.4K | 13.6% | 3 |
| Dec 2025 | Dettol | 4.4K | 11% | 4 |
| Dec 2025 | QV Skincare | 2.9K | 7.3% | 5 |
| Dec 2025 | Sukin | 2.9K | 7.3% | 6 |
| Dec 2025 | Radox | 1.3K | 3.3% | 7 |
| Dec 2025 | Nivea | 1K | 2.5% | 8 |
| Dec 2025 | Protex | 1K | 2.5% | 9 |
| Dec 2025 | Lux | 720 | 1.8% | 10 |
| Jan 2026 | Dove | 14.8K | 36.8% | 1 |
| Jan 2026 | Palmolive | 6.6K | 16.4% | 2 |
| Jan 2026 | Aesop | 4.4K | 10.9% | 3 |
| Jan 2026 | Dettol | 3.6K | 9% | 4 |
| Jan 2026 | QV Skincare | 3.6K | 9% | 5 |
| Jan 2026 | Sukin | 2.9K | 7.2% | 6 |
| Jan 2026 | Nivea | 1.3K | 3.2% | 7 |
| Jan 2026 | Radox | 1.3K | 3.2% | 8 |
| Jan 2026 | Protex | 1K | 2.5% | 9 |
| Jan 2026 | Lux | 720 | 1.8% | 10 |
| Feb 2026 | Dove | 12.1K | 34.2% | 1 |
| Feb 2026 | Palmolive | 6.6K | 18.6% | 2 |
| Feb 2026 | Aesop | 3.6K | 10.2% | 3 |
| Feb 2026 | Dettol | 3.6K | 10.2% | 4 |
| Feb 2026 | QV Skincare | 2.9K | 8.2% | 5 |
| Feb 2026 | Sukin | 2.4K | 6.8% | 6 |
| Feb 2026 | Nivea | 1.3K | 3.7% | 7 |
| Feb 2026 | Radox | 1.3K | 3.7% | 8 |
| Feb 2026 | Protex | 1K | 2.8% | 9 |
| Feb 2026 | Lux | 590 | 1.7% | 10 |
| Mar 2026 | Dove | 14.8K | 34.4% | 1 |
| Mar 2026 | Palmolive | 8.1K | 18.8% | 2 |
| Mar 2026 | Aesop | 4.4K | 10.2% | 3 |
| Mar 2026 | Dettol | 4.4K | 10.2% | 4 |
| Mar 2026 | QV Skincare | 3.6K | 8.4% | 5 |
| Mar 2026 | Sukin | 2.9K | 6.7% | 6 |
| Mar 2026 | Radox | 1.6K | 3.7% | 7 |
| Mar 2026 | Nivea | 1.3K | 3% | 8 |
| Mar 2026 | Protex | 1.3K | 3% | 9 |
| Mar 2026 | Lux | 590 | 1.4% | 10 |
| Apr 2026 | Dove | 12.1K | 30.5% | 1 |
| Apr 2026 | Palmolive | 8.1K | 20.4% | 2 |
| Apr 2026 | Aesop | 4.4K | 11.1% | 3 |
| Apr 2026 | Dettol | 3.6K | 9.1% | 4 |
| Apr 2026 | QV Skincare | 3.6K | 9.1% | 5 |
| Apr 2026 | Sukin | 2.9K | 7.3% | 6 |
| Apr 2026 | Radox | 1.9K | 4.8% | 7 |
| Apr 2026 | Nivea | 1.3K | 3.3% | 8 |
| Apr 2026 | Protex | 1K | 2.5% | 9 |
| Apr 2026 | Lux | 720 | 1.8% | 10 |
| May 2026 | Dove | 14.8K | 37.5% | 1 |
| May 2026 | Palmolive | 6.6K | 16.7% | 2 |
| May 2026 | Aesop | 4.4K | 11.2% | 3 |
| May 2026 | Dettol | 2.9K | 7.4% | 4 |
| May 2026 | QV Skincare | 2.9K | 7.4% | 5 |
| May 2026 | Sukin | 2.9K | 7.4% | 6 |
| May 2026 | Radox | 1.9K | 4.8% | 7 |
| May 2026 | Nivea | 1.3K | 3.3% | 8 |
| May 2026 | Protex | 1K | 2.5% | 9 |
| May 2026 | Lux | 720 | 1.8% | 10 |
| Jun 2026 | Dove | 18.1K | 41.1% | 1 |
| Jun 2026 | Palmolive | 6.6K | 15% | 2 |
| Jun 2026 | Aesop | 4.4K | 10% | 3 |
| Jun 2026 | QV Skincare | 3.6K | 8.2% | 4 |
| Jun 2026 | Dettol | 2.9K | 6.6% | 5 |
| Jun 2026 | Sukin | 2.9K | 6.6% | 6 |
| Jun 2026 | Radox | 1.9K | 4.3% | 7 |
| Jun 2026 | Nivea | 1.6K | 3.6% | 8 |
| Jun 2026 | Protex | 1.3K | 3% | 9 |
| Jun 2026 | Lux | 720 | 1.6% | 10 |
| Jul 2026 | Dove | 18.1K | 36.7% | 1 |
| Jul 2026 | Palmolive | 8.1K | 16.4% | 2 |
| Jul 2026 | Aesop | 4.4K | 8.9% | 3 |
| Jul 2026 | Dettol | 4.4K | 8.9% | 4 |
| Jul 2026 | QV Skincare | 4.4K | 8.9% | 5 |
| Jul 2026 | Sukin | 4.4K | 8.9% | 6 |
| Jul 2026 | Radox | 1.9K | 3.9% | 7 |
| Jul 2026 | Nivea | 1.6K | 3.2% | 8 |
| Jul 2026 | Protex | 1.3K | 2.6% | 9 |
| Jul 2026 | Lux | 720 | 1.5% | 10 |
| Aug 2026 | Dove | 14.8K | 32% | 1 |
| Aug 2026 | Palmolive | 8.1K | 17.5% | 2 |
| Aug 2026 | Aesop | 5.4K | 11.7% | 3 |
| Aug 2026 | Dettol | 4.4K | 9.5% | 4 |
| Aug 2026 | QV Skincare | 4.4K | 9.5% | 5 |
| Aug 2026 | Sukin | 3.6K | 7.8% | 6 |
| Aug 2026 | Radox | 1.9K | 4.1% | 7 |
| Aug 2026 | Nivea | 1.6K | 3.5% | 8 |
| Aug 2026 | Protex | 1.3K | 2.8% | 9 |
| Aug 2026 | Lux | 720 | 1.6% | 10 |
| Sep 2026 | Dove | 18.1K | 34.5% | 1 |
| Sep 2026 | Palmolive | 9.9K | 18.9% | 2 |
| Sep 2026 | Aesop | 5.4K | 10.3% | 3 |
| Sep 2026 | Dettol | 5.4K | 10.3% | 4 |
| Sep 2026 | QV Skincare | 4.4K | 8.4% | 5 |
| Sep 2026 | Sukin | 3.6K | 6.9% | 6 |
| Sep 2026 | Radox | 1.9K | 3.6% | 7 |
| Sep 2026 | Nivea | 1.6K | 3% | 8 |
| Sep 2026 | Protex | 1.3K | 2.5% | 9 |
| Sep 2026 | Lux | 880 | 1.7% | 10 |

## What is being compared

- **Aesop**: Measured on the search term “aesop hand wash”.
- **Dettol**: Measured on the search term “dettol body wash”.
- **Dove**: Measured on the search term “dove body wash”.
- **Lux**: Measured on the search term “lux soap”.
- **Nivea**: Measured on the search term “nivea body wash”.
- **Palmolive**: Measured on the search term “palmolive body wash”.
- **Protex**: Measured on the search term “protex”.
- **QV Skincare**: Measured on the search term “qv wash”.
- **Radox**: Measured on the search term “radox”.
- **Sukin**: Measured on the search term “sukin body wash”.

- [Aesop](/demand/au/brands/aesop)
- [Dettol](/demand/au/brands/dettol)
- [Dove](/demand/au/brands/dove)
- [Lux](/demand/au/brands/lux)
- [Nivea](/demand/au/brands/nivea)
- [Palmolive](/demand/au/brands/palmolive)
- [Protex](/demand/au/brands/protex)
- [QV Skincare](/demand/au/brands/qv-skincare)
- [Radox](/demand/au/brands/radox)
- [Sukin](/demand/au/brands/sukin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body wash and soap brands in Australia?

In September 2026, Dove was the most searched among body wash and soap brands in Australia, with an estimated 18.1K branded searches, 34.5% of all searches for the ten we track.

## Cite this page

Brandwave. "Body wash and soap brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-body-wash-and-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-body-wash-and-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.