--- title: "Kmart vs NutriBullet: Which is searched more in Australia?" description: "Is Kmart or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-nutribullet" publisher: "Brandwave" --- # Kmart vs NutriBullet: Which is searched more in Australia? Is Kmart or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and NutriBullet - **Competitive set**: Blender brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 20.7% - **NutriBullet Share of Search**: 25.3% ## Is Kmart or NutriBullet more popular in search? - In September 2026, NutriBullet had more branded searches than Kmart among blender brands in Australia. NutriBullet had about 18,100 branded searches, while Kmart had 14,800. NutriBullet made up 25.3% of all blender brand searches we track, and Kmart accounted for 20.7%. - The lead changed hands 3 times in the 12 months ending September 2026: NutriBullet took it in November 2025, Kmart took it in February 2026, NutriBullet took it in September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia moved from 19.7% to 25.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kmart did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja - Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet - Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix - Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet - Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet Not named in any answer: Kmart and Blendtec. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia blender brands in September 2026? - In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches. - In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | NutriBullet estimated searches | NutriBullet Share of Search | NutriBullet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 24.1% | 2 | 14.8K | 19.7% | 3 | | Nov 2025 | 18.1K | 18.1% | 3 | 22.2K | 22.2% | 2 | | Dec 2025 | 14.8K | 17.1% | 3 | 22.2K | 25.7% | 2 | | Jan 2026 | 18.1K | 23.2% | 2 | 18.1K | 23.2% | 3 | | Feb 2026 | 14.8K | 24.4% | 2 | 12.1K | 20% | 3 | | Mar 2026 | 14.8K | 24.4% | 2 | 12.1K | 20% | 3 | | Apr 2026 | 14.8K | 24% | 2 | 12.1K | 19.6% | 3 | | May 2026 | 14.8K | 24.3% | 2 | 12.1K | 19.9% | 3 | | Jun 2026 | 14.8K | 24.4% | 2 | 12.1K | 19.9% | 3 | | Jul 2026 | 14.8K | 21.9% | 2 | 14.8K | 21.9% | 3 | | Aug 2026 | 14.8K | 21.3% | 2 | 14.8K | 21.3% | 3 | | Sep 2026 | 14.8K | 20.7% | 3 | 18.1K | 25.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart blender”. - **NutriBullet**: Measured on the search term “nutribullet blender”. - [Kmart profile](/demand/au/brands/kmart-australia) - [NutriBullet profile](/demand/au/brands/nutribullet) - [All blender brands in Australia](/demand/au/categories/au-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or NutriBullet more popular in search? In September 2026, NutriBullet had more branded searches than Kmart among blender brands in Australia. NutriBullet had about 18,100 branded searches, while Kmart had 14,800. NutriBullet made up 25.3% of all blender brand searches we track, and Kmart accounted for 20.7%. ## Cite this page Brandwave. "Kmart vs NutriBullet: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-nutribullet This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-nutribullet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.