--- title: "Kmart vs Ninja: Which is searched more in Australia?" description: "Is Kmart or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-ninja-kitchen" publisher: "Brandwave" --- # Kmart vs Ninja: Which is searched more in Australia? Is Kmart or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Ninja - **Competitive set**: Blender brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 20.7% - **Ninja Share of Search**: 37.9% ## Is Kmart or Ninja more popular in search? - In September 2026, Ninja had more branded searches than Kmart among blender brands in Australia. Ninja had about 27,100 branded searches, while Kmart had 14,800. Ninja made up 37.9% of all blender brand searches we track, and Kmart accounted for 20.7%. - Ninja was ahead of Kmart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia moved from 36.1% to 37.9%, and its estimated monthly branded searches held steady at 27.1K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kmart did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja - Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet - Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix - Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet - Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet Not named in any answer: Kmart and Blendtec. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia blender brands in September 2026? - In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches. - In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%. - In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 24.1% | 2 | 27.1K | 36.1% | 1 | | Nov 2025 | 18.1K | 18.1% | 3 | 40.5K | 40.4% | 1 | | Dec 2025 | 14.8K | 17.1% | 3 | 33.1K | 38.3% | 1 | | Jan 2026 | 18.1K | 23.2% | 2 | 27.1K | 34.7% | 1 | | Feb 2026 | 14.8K | 24.4% | 2 | 22.2K | 36.6% | 1 | | Mar 2026 | 14.8K | 24.4% | 2 | 22.2K | 36.6% | 1 | | Apr 2026 | 14.8K | 24% | 2 | 22.2K | 35.9% | 1 | | May 2026 | 14.8K | 24.3% | 2 | 22.2K | 36.4% | 1 | | Jun 2026 | 14.8K | 24.4% | 2 | 22.2K | 36.6% | 1 | | Jul 2026 | 14.8K | 21.9% | 2 | 27.1K | 40.2% | 1 | | Aug 2026 | 14.8K | 21.3% | 2 | 27.1K | 39% | 1 | | Sep 2026 | 14.8K | 20.7% | 3 | 27.1K | 37.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart blender”. - **Ninja**: Measured on the search term “ninja blender”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Ninja profile](/demand/au/brands/ninja-kitchen) - [All blender brands in Australia](/demand/au/categories/au-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Ninja more popular in search? In September 2026, Ninja had more branded searches than Kmart among blender brands in Australia. Ninja had about 27,100 branded searches, while Kmart had 14,800. Ninja made up 37.9% of all blender brand searches we track, and Kmart accounted for 20.7%. ## Cite this page Brandwave. "Kmart vs Ninja: Which is searched more in Australia?". https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-blender-brands/compare/kmart-australia-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.