---
title: "Blender brands in Australia: Which are searched most?"
description: "Compare the blender brands Australians buy. Share of Search among Ninja, NutriBullet, Kmart, Vitamix, KitchenAid, Breville, Sunbeam, BlendJet and Blendtec, the blender brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-blender-brands"
publisher: "Brandwave"
---

# Blender brands in Australia: Which are searched most?

Compare the blender brands Australians buy. Share of Search among Ninja, NutriBullet, Kmart, Vitamix, KitchenAid, Breville, Sunbeam, BlendJet and Blendtec, the blender brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blender brands
- **Market**: Australia
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ninja, 37.9%

## Which brand is most popular in search among blender brands in Australia?

- In September 2026, Ninja was the most searched among blender brands in Australia, with an estimated 27.1K branded searches, 37.9% of all searches for the nine we track.
- NutriBullet is in 2nd place, 12.6 percentage points behind at 25.3%.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia increased from 36.1% to 37.9%.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia increased from 19.7% to 25.3%.
- Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia decreased from 24.1% to 20.7%.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia decreased from 7.2% to 6.1%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia decreased from 7.2% to 5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in Australia peaked at 40.4% in November 2025 and was lowest at 34.7% in January 2026.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in Australia peaked at 25.7% in December 2025 and was lowest at 19.6% in April 2026.
- Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia peaked at 24.4% in February 2026 and was lowest at 17.1% in December 2025.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia peaked at 8.9% in June 2026 and was lowest at 6.1% in September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia peaked at 7.2% in October 2025 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in Australia peaked at 1.8% in December 2025 and was lowest at 0.82% in September 2026.
- Across the 12 months ending September 2026, NutriBullet rose from 3rd to 2nd among blender brands in Australia.
- Across the 12 months ending September 2026, Kmart fell from 2nd to 3rd among blender brands in Australia.
- Across the 12 months ending September 2026, Vitamix rose from 5th to 4th among blender brands in Australia.
- Across the 12 months ending September 2026, KitchenAid fell from 4th to 5th among blender brands in Australia.
- Across the 12 months ending September 2026, Sunbeam rose from 8th to 7th among blender brands in Australia.
- Across the 12 months ending September 2026, BlendJet fell from 7th to 8th among blender brands in Australia.
- Across the 12 months ending September 2026, Breville and Blendtec held steady: their share of searches among blender brands in Australia each moved less than 0.5 percentage points.

## Top blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned most often, in four of the five answers. Vitamix was recommended most often, coming first in three out of five answers. Ninja was second, and NutriBullet and Breville tied for third. Kmart, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about blender brands

- Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja
- Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet
- Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix
- Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet
- Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet

Not named in any answer: Kmart and Blendtec.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Ninja vs NutriBullet: compare search popularity](/demand/au/compare/ninja-kitchen-vs-nutribullet): 37.9% against 25.3% Share of Search.
- [Ninja vs Kmart: compare search popularity](/demand/au/compare/kmart-australia-vs-ninja-kitchen): 37.9% against 20.7% Share of Search.
- [Ninja vs Vitamix: compare search popularity](/demand/au/compare/ninja-kitchen-vs-vitamix): 37.9% against 6.1% Share of Search.
- [Ninja vs KitchenAid: compare search popularity](/demand/au/compare/kitchenaid-vs-ninja-kitchen): 37.9% against 5% Share of Search.
- [NutriBullet vs Kmart: compare search popularity](/demand/au/compare/kmart-australia-vs-nutribullet): 25.3% against 20.7% Share of Search.
- [NutriBullet vs Vitamix: compare search popularity](/demand/au/compare/nutribullet-vs-vitamix): 25.3% against 6.1% Share of Search.
- [NutriBullet vs KitchenAid: compare search popularity](/demand/au/compare/kitchenaid-vs-nutribullet): 25.3% against 5% Share of Search.
- [Kmart vs Vitamix: compare search popularity](/demand/au/compare/kmart-australia-vs-vitamix): 20.7% against 6.1% Share of Search.
- [Kmart vs KitchenAid: compare search popularity](/demand/au/compare/kitchenaid-vs-kmart-australia): 20.7% against 5% Share of Search.
- [Vitamix vs KitchenAid: compare search popularity](/demand/au/compare/kitchenaid-vs-vitamix): 6.1% against 5% Share of Search.

## How did search popularity change for Australia blender brands in September 2026?

- In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches.
- In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%.
- In September 2026, Ninja lost share of searches among blender brands in Australia, from 39% to 37.9%.
- In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%.
- Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
- Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
- Estimated monthly branded searches for Breville in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 37.9% | 27.1K | 0.0% | SharkNinja |
| 2 | NutriBullet | 25.3% | 18.1K | +22.3% | NutriBullet |
| 3 | Kmart | 20.7% | 14.8K | 0.0% | Kmart |
| 4 | Vitamix | 6.1% | 4.4K | -18.5% | Vitamix |
| 5 | KitchenAid | 5% | 3.6K | 0.0% | KitchenAid |
| 6 | Breville | 2.2% | 1.6K | -15.8% | Breville |
| 7 | Sunbeam | 1.2% | 880 | 0.0% | Sunbeam |
| 8 | BlendJet | 0.82% | 590 | 0.0% | BlendJet |
| 9 | Blendtec | 0.67% | 480 | 0.0% | Blendtec |

Kmart sells other things too, so only its searches that name this product count here, like “kmart blender”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 27.1K | 36.1% | 1 |
| Oct 2025 | Kmart | 18.1K | 24.1% | 2 |
| Oct 2025 | NutriBullet | 14.8K | 19.7% | 3 |
| Oct 2025 | KitchenAid | 5.4K | 7.2% | 4 |
| Oct 2025 | Vitamix | 5.4K | 7.2% | 5 |
| Oct 2025 | Breville | 1.9K | 2.5% | 6 |
| Oct 2025 | BlendJet | 880 | 1.2% | 7 |
| Oct 2025 | Sunbeam | 880 | 1.2% | 8 |
| Oct 2025 | Blendtec | 590 | 0.79% | 9 |
| Nov 2025 | Ninja | 40.5K | 40.4% | 1 |
| Nov 2025 | NutriBullet | 22.2K | 22.2% | 2 |
| Nov 2025 | Kmart | 18.1K | 18.1% | 3 |
| Nov 2025 | KitchenAid | 6.6K | 6.6% | 4 |
| Nov 2025 | Vitamix | 6.6K | 6.6% | 5 |
| Nov 2025 | Breville | 2.9K | 2.9% | 6 |
| Nov 2025 | BlendJet | 1.6K | 1.6% | 7 |
| Nov 2025 | Sunbeam | 1K | 1% | 8 |
| Nov 2025 | Blendtec | 720 | 0.72% | 9 |
| Dec 2025 | Ninja | 33.1K | 38.3% | 1 |
| Dec 2025 | NutriBullet | 22.2K | 25.7% | 2 |
| Dec 2025 | Kmart | 14.8K | 17.1% | 3 |
| Dec 2025 | KitchenAid | 5.4K | 6.2% | 4 |
| Dec 2025 | Vitamix | 5.4K | 6.2% | 5 |
| Dec 2025 | Breville | 2.4K | 2.8% | 6 |
| Dec 2025 | BlendJet | 1.6K | 1.8% | 7 |
| Dec 2025 | Sunbeam | 1K | 1.2% | 8 |
| Dec 2025 | Blendtec | 590 | 0.68% | 9 |
| Jan 2026 | Ninja | 27.1K | 34.7% | 1 |
| Jan 2026 | Kmart | 18.1K | 23.2% | 2 |
| Jan 2026 | NutriBullet | 18.1K | 23.2% | 3 |
| Jan 2026 | Vitamix | 5.4K | 6.9% | 4 |
| Jan 2026 | KitchenAid | 4.4K | 5.6% | 5 |
| Jan 2026 | Breville | 2.4K | 3.1% | 6 |
| Jan 2026 | BlendJet | 1K | 1.3% | 7 |
| Jan 2026 | Sunbeam | 1K | 1.3% | 8 |
| Jan 2026 | Blendtec | 590 | 0.76% | 9 |
| Feb 2026 | Ninja | 22.2K | 36.6% | 1 |
| Feb 2026 | Kmart | 14.8K | 24.4% | 2 |
| Feb 2026 | NutriBullet | 12.1K | 20% | 3 |
| Feb 2026 | Vitamix | 4.4K | 7.3% | 4 |
| Feb 2026 | KitchenAid | 3.6K | 5.9% | 5 |
| Feb 2026 | Breville | 1.6K | 2.6% | 6 |
| Feb 2026 | BlendJet | 720 | 1.2% | 7 |
| Feb 2026 | Sunbeam | 720 | 1.2% | 8 |
| Feb 2026 | Blendtec | 480 | 0.79% | 9 |
| Mar 2026 | Ninja | 22.2K | 36.6% | 1 |
| Mar 2026 | Kmart | 14.8K | 24.4% | 2 |
| Mar 2026 | NutriBullet | 12.1K | 20% | 3 |
| Mar 2026 | Vitamix | 4.4K | 7.3% | 4 |
| Mar 2026 | KitchenAid | 3.6K | 5.9% | 5 |
| Mar 2026 | Breville | 1.6K | 2.6% | 6 |
| Mar 2026 | Sunbeam | 880 | 1.5% | 7 |
| Mar 2026 | BlendJet | 590 | 0.97% | 8 |
| Mar 2026 | Blendtec | 480 | 0.79% | 9 |
| Apr 2026 | Ninja | 22.2K | 35.9% | 1 |
| Apr 2026 | Kmart | 14.8K | 24% | 2 |
| Apr 2026 | NutriBullet | 12.1K | 19.6% | 3 |
| Apr 2026 | Vitamix | 5.4K | 8.7% | 4 |
| Apr 2026 | KitchenAid | 3.6K | 5.8% | 5 |
| Apr 2026 | Breville | 1.6K | 2.6% | 6 |
| Apr 2026 | Sunbeam | 880 | 1.4% | 7 |
| Apr 2026 | BlendJet | 720 | 1.2% | 8 |
| Apr 2026 | Blendtec | 480 | 0.78% | 9 |
| May 2026 | Ninja | 22.2K | 36.4% | 1 |
| May 2026 | Kmart | 14.8K | 24.3% | 2 |
| May 2026 | NutriBullet | 12.1K | 19.9% | 3 |
| May 2026 | Vitamix | 5.4K | 8.9% | 4 |
| May 2026 | KitchenAid | 2.9K | 4.8% | 5 |
| May 2026 | Breville | 1.6K | 2.6% | 6 |
| May 2026 | Sunbeam | 880 | 1.4% | 7 |
| May 2026 | BlendJet | 590 | 0.97% | 8 |
| May 2026 | Blendtec | 480 | 0.79% | 9 |
| Jun 2026 | Ninja | 22.2K | 36.6% | 1 |
| Jun 2026 | Kmart | 14.8K | 24.4% | 2 |
| Jun 2026 | NutriBullet | 12.1K | 19.9% | 3 |
| Jun 2026 | Vitamix | 5.4K | 8.9% | 4 |
| Jun 2026 | KitchenAid | 2.9K | 4.8% | 5 |
| Jun 2026 | Breville | 1.6K | 2.6% | 6 |
| Jun 2026 | Sunbeam | 720 | 1.2% | 7 |
| Jun 2026 | BlendJet | 590 | 0.97% | 8 |
| Jun 2026 | Blendtec | 390 | 0.64% | 9 |
| Jul 2026 | Ninja | 27.1K | 40.2% | 1 |
| Jul 2026 | Kmart | 14.8K | 21.9% | 2 |
| Jul 2026 | NutriBullet | 14.8K | 21.9% | 3 |
| Jul 2026 | Vitamix | 4.4K | 6.5% | 4 |
| Jul 2026 | KitchenAid | 2.9K | 4.3% | 5 |
| Jul 2026 | Breville | 1.6K | 2.4% | 6 |
| Jul 2026 | Sunbeam | 880 | 1.3% | 7 |
| Jul 2026 | BlendJet | 590 | 0.87% | 8 |
| Jul 2026 | Blendtec | 390 | 0.58% | 9 |
| Aug 2026 | Ninja | 27.1K | 39% | 1 |
| Aug 2026 | Kmart | 14.8K | 21.3% | 2 |
| Aug 2026 | NutriBullet | 14.8K | 21.3% | 3 |
| Aug 2026 | Vitamix | 5.4K | 7.8% | 4 |
| Aug 2026 | KitchenAid | 3.6K | 5.2% | 5 |
| Aug 2026 | Breville | 1.9K | 2.7% | 6 |
| Aug 2026 | Sunbeam | 880 | 1.3% | 7 |
| Aug 2026 | BlendJet | 590 | 0.85% | 8 |
| Aug 2026 | Blendtec | 480 | 0.69% | 9 |
| Sep 2026 | Ninja | 27.1K | 37.9% | 1 |
| Sep 2026 | NutriBullet | 18.1K | 25.3% | 2 |
| Sep 2026 | Kmart | 14.8K | 20.7% | 3 |
| Sep 2026 | Vitamix | 4.4K | 6.1% | 4 |
| Sep 2026 | KitchenAid | 3.6K | 5% | 5 |
| Sep 2026 | Breville | 1.6K | 2.2% | 6 |
| Sep 2026 | Sunbeam | 880 | 1.2% | 7 |
| Sep 2026 | BlendJet | 590 | 0.82% | 8 |
| Sep 2026 | Blendtec | 480 | 0.67% | 9 |

## What is being compared

- **BlendJet**: Measured on the search term “blendjet”.
- **Blendtec**: Measured on the search term “blendtec blender”.
- **Breville**: Measured on the search term “breville blender”.
- **KitchenAid**: Measured on the search term “kitchenaid blender”.
- **Kmart**: Measured on the search term “kmart blender”.
- **Ninja**: Measured on the search term “ninja blender”.
- **NutriBullet**: Measured on the search term “nutribullet blender”.
- **Sunbeam**: Measured on the search term “sunbeam blender”.
- **Vitamix**: Measured on the search term “vitamix”.

- [BlendJet](/demand/au/brands/blendjet)
- [Blendtec](/demand/au/brands/blendtec)
- [Breville](/demand/au/brands/breville)
- [KitchenAid](/demand/au/brands/kitchenaid)
- [Kmart](/demand/au/brands/kmart-australia)
- [Ninja](/demand/au/brands/ninja-kitchen)
- [NutriBullet](/demand/au/brands/nutribullet)
- [Sunbeam](/demand/au/brands/sunbeam)
- [Vitamix](/demand/au/brands/vitamix)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blender brands in Australia?

In September 2026, Ninja was the most searched among blender brands in Australia, with an estimated 27.1K branded searches, 37.9% of all searches for the nine we track.

## Cite this page

Brandwave. "Blender brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-blender-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.