---
title: "Biscuit brands in Australia: Which are searched most?"
description: "Compare the biscuit and cookie brands Australians buy. Share of Search among Tim Tam, Arnott's, Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen, the biscuit brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-biscuit-brands"
publisher: "Brandwave"
---

# Biscuit brands in Australia: Which are searched most?

Compare the biscuit and cookie brands Australians buy. Share of Search among Tim Tam, Arnott's, Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen, the biscuit brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Biscuit brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tim Tam, 36.7%

## Which brand is most popular in search among biscuit brands in Australia?

- In September 2026, Tim Tam was the most searched among biscuit brands in Australia, with an estimated 40.5K branded searches, 36.7% of all searches for the seven we track.
- Arnott's is in 2nd place, 3.2 percentage points behind at 33.5%.
- Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia increased from 28.2% to 36.7%.
- Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia increased from 31.5% to 33.5%.
- Across the 12 months ending September 2026, Oreo’s share of searches among biscuit brands in Australia decreased from 28.2% to 16.4%.
- Across the 12 months ending September 2026, Byron Bay Cookies’ share of searches among biscuit brands in Australia increased from 8.4% to 9%.
- Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands in Australia increased from 1.1% to 1.7%.
- Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia peaked at 46.6% in February 2026 and was lowest at 28.2% in October 2025.
- Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia peaked at 47.8% in April 2026 and was lowest at 28.5% in February 2026.
- Across the 12 months ending September 2026, Oreo’s share of searches among biscuit brands in Australia peaked at 28.2% in October 2025 and was lowest at 11.2% in December 2025.
- Across the 12 months ending September 2026, Byron Bay Cookies’ share of searches among biscuit brands in Australia peaked at 12.8% in May 2026 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands in Australia peaked at 2.2% in July 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands in Australia peaked at 3.1% in January 2026 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Tim Tam rose from 3rd to 1st among biscuit brands in Australia.
- Across the 12 months ending September 2026, Arnott's fell from 1st to 2nd among biscuit brands in Australia.
- Across the 12 months ending September 2026, Oreo fell from 2nd to 3rd among biscuit brands in Australia.
- Across the 12 months ending September 2026, McVitie's rose from 7th to 5th among biscuit brands in Australia.
- Across the 12 months ending September 2026, Lotus Biscoff fell from 5th to 6th among biscuit brands in Australia.
- Across the 12 months ending September 2026, Kez's Kitchen fell from 6th to 7th among biscuit brands in Australia.

## Top biscuit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Tim Tam was mentioned most often, in three of the four answers. Oreo, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Tim Tam | 3 of 3 | 0 of 1 | 3 of 4 |
| Arnott's | 2 of 3 | 0 of 1 | 2 of 4 |
| Oreo | 0 of 3 | 0 of 1 | 0 of 4 |
| Byron Bay Cookies | 0 of 3 | 0 of 1 | 0 of 4 |
| McVitie's | 0 of 3 | 0 of 1 | 0 of 4 |
| Lotus Biscoff | 0 of 3 | 0 of 1 | 0 of 4 |
| Kez's Kitchen | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about biscuit brands

- Asked ChatGPT "What are the most popular biscuits in Australia?": 1. Tim Tam, 2. Arnott's
- Asked ChatGPT "Which biscuit brand is the best in Australia?": 1. Arnott's, 2. Tim Tam
- Asked ChatGPT "What are the best Australian cookies?": 1. Tim Tam
- Searched Google, AI Overview "cookies": named none of the brands we track

Not named in any answer: Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Tim Tam vs Arnott's: compare search popularity](/demand/au/compare/arnotts-vs-tim-tam): 36.7% against 33.5% Share of Search.
- [Tim Tam vs Oreo: compare search popularity](/demand/au/compare/oreo-vs-tim-tam): 36.7% against 16.4% Share of Search.
- [Tim Tam vs Byron Bay Cookies: compare search popularity](/demand/au/compare/byron-bay-cookies-vs-tim-tam): 36.7% against 9% Share of Search.
- [Arnott's vs Oreo: compare search popularity](/demand/au/compare/arnotts-vs-oreo): 33.5% against 16.4% Share of Search.
- [Arnott's vs Byron Bay Cookies: compare search popularity](/demand/au/compare/arnotts-vs-byron-bay-cookies): 33.5% against 9% Share of Search.
- [Oreo vs Byron Bay Cookies: compare search popularity](/demand/au/compare/byron-bay-cookies-vs-oreo): 16.4% against 9% Share of Search.

## How did search popularity change for Australia biscuit brands in September 2026?

- In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%.
- In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.
- In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%.
- Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Oreo in Australia fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.
- Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Lotus Biscoff in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tim Tam | 36.7% | 40.5K | -18.2% | Tim Tam |
| 2 | Arnott's | 33.5% | 37K | -18.1% | Arnott's |
| 3 | Oreo | 16.4% | 18.1K | -18.5% | Mondelēz International |
| 4 | Byron Bay Cookies | 9% | 9.9K | 0.0% | Byron Bay Cookies |
| 5 | McVitie's | 1.7% | 1.9K | 0.0% | pladis |
| 6 | Lotus Biscoff | 1.5% | 1.6K | 0.0% | Lotus Bakeries |
| 7 | Kez's Kitchen | 1.2% | 1.3K | 0.0% | Kez's Kitchen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arnott's | 45.2K | 31.5% | 1 |
| Oct 2025 | Oreo | 40.5K | 28.2% | 2 |
| Oct 2025 | Tim Tam | 40.5K | 28.2% | 3 |
| Oct 2025 | Byron Bay Cookies | 12.1K | 8.4% | 4 |
| Oct 2025 | Lotus Biscoff | 1.9K | 1.3% | 5 |
| Oct 2025 | Kez's Kitchen | 1.6K | 1.1% | 6 |
| Oct 2025 | McVitie's | 1.6K | 1.1% | 7 |
| Nov 2025 | Tim Tam | 49.5K | 42% | 1 |
| Nov 2025 | Arnott's | 37K | 31.4% | 2 |
| Nov 2025 | Oreo | 14.8K | 12.6% | 3 |
| Nov 2025 | Byron Bay Cookies | 12.1K | 10.3% | 4 |
| Nov 2025 | Lotus Biscoff | 1.9K | 1.6% | 5 |
| Nov 2025 | Kez's Kitchen | 1.3K | 1.1% | 6 |
| Nov 2025 | McVitie's | 1.3K | 1.1% | 7 |
| Dec 2025 | Tim Tam | 49.5K | 45.8% | 1 |
| Dec 2025 | Arnott's | 32.1K | 29.7% | 2 |
| Dec 2025 | Oreo | 12.1K | 11.2% | 3 |
| Dec 2025 | Byron Bay Cookies | 9.9K | 9.2% | 4 |
| Dec 2025 | Lotus Biscoff | 1.9K | 1.8% | 5 |
| Dec 2025 | Kez's Kitchen | 1.3K | 1.2% | 6 |
| Dec 2025 | McVitie's | 1.3K | 1.2% | 7 |
| Jan 2026 | Arnott's | 34.3K | 36.8% | 1 |
| Jan 2026 | Tim Tam | 33.1K | 35.6% | 2 |
| Jan 2026 | Oreo | 12.1K | 13% | 3 |
| Jan 2026 | Byron Bay Cookies | 8.1K | 8.7% | 4 |
| Jan 2026 | Lotus Biscoff | 2.9K | 3.1% | 5 |
| Jan 2026 | Kez's Kitchen | 1.3K | 1.4% | 6 |
| Jan 2026 | McVitie's | 1.3K | 1.4% | 7 |
| Feb 2026 | Tim Tam | 49.5K | 46.6% | 1 |
| Feb 2026 | Arnott's | 30.3K | 28.5% | 2 |
| Feb 2026 | Oreo | 14.8K | 13.9% | 3 |
| Feb 2026 | Byron Bay Cookies | 6.6K | 6.2% | 4 |
| Feb 2026 | Lotus Biscoff | 2.4K | 2.3% | 5 |
| Feb 2026 | Kez's Kitchen | 1.3K | 1.2% | 6 |
| Feb 2026 | McVitie's | 1.3K | 1.2% | 7 |
| Mar 2026 | Tim Tam | 40.5K | 36.6% | 1 |
| Mar 2026 | Arnott's | 39.2K | 35.4% | 2 |
| Mar 2026 | Oreo | 18.1K | 16.4% | 3 |
| Mar 2026 | Byron Bay Cookies | 8.1K | 7.3% | 4 |
| Mar 2026 | Lotus Biscoff | 1.9K | 1.7% | 5 |
| Mar 2026 | Kez's Kitchen | 1.6K | 1.4% | 6 |
| Mar 2026 | McVitie's | 1.3K | 1.2% | 7 |
| Apr 2026 | Arnott's | 54.2K | 47.8% | 1 |
| Apr 2026 | Tim Tam | 33.1K | 29.2% | 2 |
| Apr 2026 | Oreo | 14.8K | 13% | 3 |
| Apr 2026 | Byron Bay Cookies | 6.6K | 5.8% | 4 |
| Apr 2026 | Lotus Biscoff | 1.9K | 1.7% | 5 |
| Apr 2026 | McVitie's | 1.9K | 1.7% | 6 |
| Apr 2026 | Kez's Kitchen | 1K | 0.88% | 7 |
| May 2026 | Tim Tam | 40.5K | 35.1% | 1 |
| May 2026 | Arnott's | 37K | 32% | 2 |
| May 2026 | Oreo | 18.1K | 15.7% | 3 |
| May 2026 | Byron Bay Cookies | 14.8K | 12.8% | 4 |
| May 2026 | Lotus Biscoff | 1.9K | 1.6% | 5 |
| May 2026 | McVitie's | 1.9K | 1.6% | 6 |
| May 2026 | Kez's Kitchen | 1.3K | 1.1% | 7 |
| Jun 2026 | Tim Tam | 40.5K | 36.7% | 1 |
| Jun 2026 | Arnott's | 37K | 33.5% | 2 |
| Jun 2026 | Oreo | 18.1K | 16.4% | 3 |
| Jun 2026 | Byron Bay Cookies | 9.9K | 9% | 4 |
| Jun 2026 | Lotus Biscoff | 1.9K | 1.7% | 5 |
| Jun 2026 | McVitie's | 1.6K | 1.5% | 6 |
| Jun 2026 | Kez's Kitchen | 1.3K | 1.2% | 7 |
| Jul 2026 | Tim Tam | 40.5K | 36.8% | 1 |
| Jul 2026 | Arnott's | 39.2K | 35.6% | 2 |
| Jul 2026 | Oreo | 14.8K | 13.5% | 3 |
| Jul 2026 | Byron Bay Cookies | 9.9K | 9% | 4 |
| Jul 2026 | McVitie's | 2.4K | 2.2% | 5 |
| Jul 2026 | Lotus Biscoff | 1.9K | 1.7% | 6 |
| Jul 2026 | Kez's Kitchen | 1.3K | 1.2% | 7 |
| Aug 2026 | Tim Tam | 49.5K | 37.6% | 1 |
| Aug 2026 | Arnott's | 45.2K | 34.3% | 2 |
| Aug 2026 | Oreo | 22.2K | 16.9% | 3 |
| Aug 2026 | Byron Bay Cookies | 9.9K | 7.5% | 4 |
| Aug 2026 | McVitie's | 1.9K | 1.4% | 5 |
| Aug 2026 | Lotus Biscoff | 1.6K | 1.2% | 6 |
| Aug 2026 | Kez's Kitchen | 1.3K | 0.99% | 7 |
| Sep 2026 | Tim Tam | 40.5K | 36.7% | 1 |
| Sep 2026 | Arnott's | 37K | 33.5% | 2 |
| Sep 2026 | Oreo | 18.1K | 16.4% | 3 |
| Sep 2026 | Byron Bay Cookies | 9.9K | 9% | 4 |
| Sep 2026 | McVitie's | 1.9K | 1.7% | 5 |
| Sep 2026 | Lotus Biscoff | 1.6K | 1.5% | 6 |
| Sep 2026 | Kez's Kitchen | 1.3K | 1.2% | 7 |

## What is being compared

- **Arnott's**: Measured on the search terms “arnott's biscuits” and “arnotts”, summed into one figure.
- **Byron Bay Cookies**: Measured on the search term “byron bay cookies”.
- **Kez's Kitchen**: Measured on the search term “kez's kitchen”.
- **Lotus Biscoff**: Measured on the search term “lotus biscoff”.
- **McVitie's**: Measured on the search term “mcvities”.
- **Oreo**: Measured on the search term “oreo”.
- **Tim Tam**: Measured on the search term “tim tam”.

- [Arnott's](/demand/au/brands/arnotts)
- [Byron Bay Cookies](/demand/au/brands/byron-bay-cookies)
- [Kez's Kitchen](/demand/au/brands/kezs-kitchen)
- [Lotus Biscoff](/demand/au/brands/lotus-biscoff)
- [McVitie's](/demand/au/brands/mcvities)
- [Oreo](/demand/au/brands/oreo)
- [Tim Tam](/demand/au/brands/tim-tam)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among biscuit brands in Australia?

In September 2026, Tim Tam was the most searched among biscuit brands in Australia, with an estimated 40.5K branded searches, 36.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Biscuit brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-biscuit-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-biscuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.