---
title: "Bicycle brands in Australia: Which are searched most?"
description: "Compare the bicycle and e-bike brands Australians ride. Share of Search among Giant, Trek, Merida, Specialized, Polygon, Norco, Santa Cruz Bicycles, Reid Cycles, Cannondale, Cube, SCOTT and Avanti, the bicycle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-bike-brands"
publisher: "Brandwave"
---

# Bicycle brands in Australia: Which are searched most?

Compare the bicycle and e-bike brands Australians ride. Share of Search among Giant, Trek, Merida, Specialized, Polygon, Norco, Santa Cruz Bicycles, Reid Cycles, Cannondale, Cube, SCOTT and Avanti, the bicycle brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bicycle brands
- **Market**: Australia
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Giant, 22.5%

## Which brand is most popular in search among bicycle brands in Australia?

- Giant and Trek tie for the highest share of searches among bicycle brands in Australia, at 22.5% each in September 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia decreased from 25.5% to 22.5%.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia increased from 20.9% to 22.5%.
- Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands in Australia increased from 9.3% to 10%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bicycle brands in Australia decreased from 11.4% to 10%.
- Across the 12 months ending September 2026, Polygon’s share of searches among bicycle brands in Australia decreased from 7.6% to 6.7%.
- Across the 12 months ending September 2026, Norco’s share of searches among bicycle brands in Australia increased from 4.1% to 5.5%.
- Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia increased from 2.7% to 3.6%.
- Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia peaked at 25.5% in October 2025 and was lowest at 20% in June 2026.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia peaked at 25% in December 2025 and was lowest at 20.7% in January 2026.
- Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands in Australia peaked at 10.4% in July 2026 and was lowest at 9% in June 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among bicycle brands in Australia peaked at 12.3% in November 2025 and was lowest at 8.5% in July 2026.
- Across the 12 months ending September 2026, Polygon’s share of searches among bicycle brands in Australia peaked at 9% in June 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Norco’s share of searches among bicycle brands in Australia peaked at 6% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ share of searches among bicycle brands in Australia peaked at 6.3% in May 2026 and was lowest at 4.1% in December 2025.
- Across the 12 months ending September 2026, Reid Cycles’ share of searches among bicycle brands in Australia peaked at 5% in January 2026 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, Cannondale’s share of searches among bicycle brands in Australia peaked at 4.9% in June 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia peaked at 4.3% in August 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Merida rose from 4th to 3rd among bicycle brands in Australia.
- Across the 12 months ending September 2026, Specialized fell from 3rd to 4th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Norco rose from 8th to 6th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Santa Cruz Bicycles fell from 6th to 7th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Reid Cycles rose from 9th to 8th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Cannondale fell from 7th to 9th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Cube rose from 11th to 10th among bicycle brands in Australia.
- Across the 12 months ending September 2026, SCOTT fell from 10th to 11th among bicycle brands in Australia.
- Across the 12 months ending September 2026, Avanti held steady: its share of searches among bicycle brands in Australia moved less than 0.5 percentage points.

## Top bicycle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Giant, Trek and Specialized were mentioned most often, in four of the five answers. Giant was recommended most often, coming first in two out of three answers that gave a list. Trek was second, and Specialized was third. Norco, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Giant | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Trek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Specialized | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Polygon | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Merida | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Reid Cycles | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Santa Cruz Bicycles | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Norco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cannondale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SCOTT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Avanti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bicycle brands

- Asked ChatGPT "What's the best bike brand in Australia?": 1. Giant, 2. Trek, 3. Specialized, 4. Merida
- Asked ChatGPT "Which mountain bike brand should I buy?": 1. Giant, 2. Trek, 3. Specialized, 4. Santa Cruz Bicycles
- Asked ChatGPT "What are the best value bikes for commuting?": 1. Polygon, 2. Trek, 3. Giant, 4. Reid Cycles, 5. Merida, 6. Specialized
- Searched Google, AI Overview "bikes": 1. Specialized
- Searched Google, AI Overview "mountain bikes": 1. Giant, 2. Trek

Not named in any answer: Norco, Cannondale, Cube, SCOTT and Avanti.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Giant vs Trek: compare search popularity](/demand/au/compare/giant-vs-trek): 22.5% Share of Search each.
- [Giant vs Merida: compare search popularity](/demand/au/compare/giant-vs-merida): 22.5% against 10% Share of Search.
- [Giant vs Specialized: compare search popularity](/demand/au/compare/giant-vs-specialized): 22.5% against 10% Share of Search.
- [Giant vs Polygon: compare search popularity](/demand/au/compare/giant-vs-polygon-bikes): 22.5% against 6.7% Share of Search.
- [Trek vs Merida: compare search popularity](/demand/au/compare/merida-vs-trek): 22.5% against 10% Share of Search.
- [Trek vs Specialized: compare search popularity](/demand/au/compare/specialized-vs-trek): 22.5% against 10% Share of Search.
- [Trek vs Polygon: compare search popularity](/demand/au/compare/polygon-bikes-vs-trek): 22.5% against 6.7% Share of Search.
- [Merida vs Specialized: compare search popularity](/demand/au/compare/merida-vs-specialized): 10% Share of Search each.
- [Merida vs Polygon: compare search popularity](/demand/au/compare/merida-vs-polygon-bikes): 10% against 6.7% Share of Search.
- [Specialized vs Polygon: compare search popularity](/demand/au/compare/polygon-bikes-vs-specialized): 10% against 6.7% Share of Search.

## How did search popularity change for Australia bicycle brands in September 2026?

- In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
- In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
- In September 2026, Polygon lost share of searches among bicycle brands in Australia, from 8% to 6.7%.
- In September 2026, Cannondale lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
- In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
- Reid Cycles’ share of searches among bicycle brands in Australia has gained ground for 3 months in a row, from 3.2% to 4.5% in September 2026.
- Estimated monthly branded searches for Norco in Australia rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
- Estimated monthly branded searches for Specialized in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Giant | 22.5% | 22.2K | 0.0% | Giant |
| 2 | Trek | 22.5% | 22.2K | 0.0% | Trek |
| 3 | Merida | 10% | 9.9K | 0.0% | Merida |
| 4 | Specialized | 10% | 9.9K | 0.0% | Specialized |
| 5 | Polygon | 6.7% | 6.6K | -18.5% | Polygon |
| 6 | Norco | 5.5% | 5.4K | 0.0% | Norco |
| 7 | Santa Cruz Bicycles | 5.5% | 5.4K | 0.0% | Santa Cruz Bicycles |
| 8 | Reid Cycles | 4.5% | 4.4K | 0.0% | Reid Cycles |
| 9 | Cannondale | 3.6% | 3.6K | -18.2% | Cannondale |
| 10 | Cube | 3.6% | 3.6K | -18.2% | Cube |
| 11 | SCOTT | 3.6% | 3.6K | 0.0% | SCOTT |
| 12 | Avanti | 1.9% | 1.9K | 0.0% | Avanti |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Giant | 27.1K | 25.5% | 1 |
| Oct 2025 | Trek | 22.2K | 20.9% | 2 |
| Oct 2025 | Specialized | 12.1K | 11.4% | 3 |
| Oct 2025 | Merida | 9.9K | 9.3% | 4 |
| Oct 2025 | Polygon | 8.1K | 7.6% | 5 |
| Oct 2025 | Santa Cruz Bicycles | 5.4K | 5.1% | 6 |
| Oct 2025 | Cannondale | 4.4K | 4.1% | 7 |
| Oct 2025 | Norco | 4.4K | 4.1% | 8 |
| Oct 2025 | Reid Cycles | 4.4K | 4.1% | 9 |
| Oct 2025 | SCOTT | 3.6K | 3.4% | 10 |
| Oct 2025 | Cube | 2.9K | 2.7% | 11 |
| Oct 2025 | Avanti | 1.9K | 1.8% | 12 |
| Nov 2025 | Giant | 27.1K | 22.5% | 1 |
| Nov 2025 | Trek | 27.1K | 22.5% | 2 |
| Nov 2025 | Specialized | 14.8K | 12.3% | 3 |
| Nov 2025 | Merida | 12.1K | 10% | 4 |
| Nov 2025 | Polygon | 9.9K | 8.2% | 5 |
| Nov 2025 | Norco | 5.4K | 4.5% | 6 |
| Nov 2025 | Reid Cycles | 5.4K | 4.5% | 7 |
| Nov 2025 | Santa Cruz Bicycles | 5.4K | 4.5% | 8 |
| Nov 2025 | Cannondale | 4.4K | 3.7% | 9 |
| Nov 2025 | SCOTT | 3.6K | 3% | 10 |
| Nov 2025 | Cube | 2.9K | 2.4% | 11 |
| Nov 2025 | Avanti | 2.4K | 2% | 12 |
| Dec 2025 | Giant | 27.1K | 25% | 1 |
| Dec 2025 | Trek | 27.1K | 25% | 2 |
| Dec 2025 | Specialized | 12.1K | 11.2% | 3 |
| Dec 2025 | Merida | 9.9K | 9.1% | 4 |
| Dec 2025 | Polygon | 6.6K | 6.1% | 5 |
| Dec 2025 | Reid Cycles | 5.4K | 5% | 6 |
| Dec 2025 | Norco | 4.4K | 4.1% | 7 |
| Dec 2025 | Santa Cruz Bicycles | 4.4K | 4.1% | 8 |
| Dec 2025 | Cannondale | 3.6K | 3.3% | 9 |
| Dec 2025 | SCOTT | 2.9K | 2.7% | 10 |
| Dec 2025 | Avanti | 2.4K | 2.2% | 11 |
| Dec 2025 | Cube | 2.4K | 2.2% | 12 |
| Jan 2026 | Giant | 27.1K | 25.2% | 1 |
| Jan 2026 | Trek | 22.2K | 20.7% | 2 |
| Jan 2026 | Specialized | 12.1K | 11.3% | 3 |
| Jan 2026 | Merida | 9.9K | 9.2% | 4 |
| Jan 2026 | Polygon | 6.6K | 6.1% | 5 |
| Jan 2026 | Norco | 5.4K | 5% | 6 |
| Jan 2026 | Reid Cycles | 5.4K | 5% | 7 |
| Jan 2026 | Santa Cruz Bicycles | 5.4K | 5% | 8 |
| Jan 2026 | Cannondale | 4.4K | 4.1% | 9 |
| Jan 2026 | SCOTT | 3.6K | 3.4% | 10 |
| Jan 2026 | Cube | 2.9K | 2.7% | 11 |
| Jan 2026 | Avanti | 2.4K | 2.2% | 12 |
| Feb 2026 | Giant | 22.2K | 23.2% | 1 |
| Feb 2026 | Trek | 22.2K | 23.2% | 2 |
| Feb 2026 | Merida | 9.9K | 10.3% | 3 |
| Feb 2026 | Specialized | 9.9K | 10.3% | 4 |
| Feb 2026 | Polygon | 6.6K | 6.9% | 5 |
| Feb 2026 | Santa Cruz Bicycles | 5.4K | 5.6% | 6 |
| Feb 2026 | Cannondale | 4.4K | 4.6% | 7 |
| Feb 2026 | Norco | 4.4K | 4.6% | 8 |
| Feb 2026 | Reid Cycles | 3.6K | 3.8% | 9 |
| Feb 2026 | SCOTT | 2.9K | 3% | 10 |
| Feb 2026 | Cube | 2.4K | 2.5% | 11 |
| Feb 2026 | Avanti | 1.9K | 2% | 12 |
| Mar 2026 | Giant | 27.1K | 23.4% | 1 |
| Mar 2026 | Trek | 27.1K | 23.4% | 2 |
| Mar 2026 | Merida | 12.1K | 10.4% | 3 |
| Mar 2026 | Specialized | 12.1K | 10.4% | 4 |
| Mar 2026 | Polygon | 8.1K | 7% | 5 |
| Mar 2026 | Cannondale | 5.4K | 4.7% | 6 |
| Mar 2026 | Norco | 5.4K | 4.7% | 7 |
| Mar 2026 | Santa Cruz Bicycles | 5.4K | 4.7% | 8 |
| Mar 2026 | Reid Cycles | 4.4K | 3.8% | 9 |
| Mar 2026 | SCOTT | 3.6K | 3.1% | 10 |
| Mar 2026 | Cube | 2.9K | 2.5% | 11 |
| Mar 2026 | Avanti | 2.4K | 2.1% | 12 |
| Apr 2026 | Giant | 27.1K | 22.3% | 1 |
| Apr 2026 | Trek | 27.1K | 22.3% | 2 |
| Apr 2026 | Specialized | 14.8K | 12.2% | 3 |
| Apr 2026 | Merida | 12.1K | 10% | 4 |
| Apr 2026 | Polygon | 8.1K | 6.7% | 5 |
| Apr 2026 | Santa Cruz Bicycles | 6.6K | 5.4% | 6 |
| Apr 2026 | Cannondale | 5.4K | 4.4% | 7 |
| Apr 2026 | Norco | 5.4K | 4.4% | 8 |
| Apr 2026 | Reid Cycles | 4.4K | 3.6% | 9 |
| Apr 2026 | SCOTT | 4.4K | 3.6% | 10 |
| Apr 2026 | Cube | 3.6K | 3% | 11 |
| Apr 2026 | Avanti | 2.4K | 2% | 12 |
| May 2026 | Giant | 22.2K | 21.3% | 1 |
| May 2026 | Trek | 22.2K | 21.3% | 2 |
| May 2026 | Specialized | 12.1K | 11.6% | 3 |
| May 2026 | Merida | 9.9K | 9.5% | 4 |
| May 2026 | Polygon | 8.1K | 7.8% | 5 |
| May 2026 | Santa Cruz Bicycles | 6.6K | 6.3% | 6 |
| May 2026 | Norco | 5.4K | 5.2% | 7 |
| May 2026 | Cannondale | 4.4K | 4.2% | 8 |
| May 2026 | Cube | 3.6K | 3.5% | 9 |
| May 2026 | Reid Cycles | 3.6K | 3.5% | 10 |
| May 2026 | SCOTT | 3.6K | 3.5% | 11 |
| May 2026 | Avanti | 2.4K | 2.3% | 12 |
| Jun 2026 | Trek | 22.2K | 24.6% | 1 |
| Jun 2026 | Giant | 18.1K | 20% | 2 |
| Jun 2026 | Merida | 8.1K | 9% | 3 |
| Jun 2026 | Polygon | 8.1K | 9% | 4 |
| Jun 2026 | Specialized | 8.1K | 9% | 5 |
| Jun 2026 | Norco | 5.4K | 6% | 6 |
| Jun 2026 | Santa Cruz Bicycles | 5.4K | 6% | 7 |
| Jun 2026 | Cannondale | 4.4K | 4.9% | 8 |
| Jun 2026 | Cube | 2.9K | 3.2% | 9 |
| Jun 2026 | Reid Cycles | 2.9K | 3.2% | 10 |
| Jun 2026 | SCOTT | 2.9K | 3.2% | 11 |
| Jun 2026 | Avanti | 1.9K | 2.1% | 12 |
| Jul 2026 | Giant | 22.2K | 23.4% | 1 |
| Jul 2026 | Trek | 22.2K | 23.4% | 2 |
| Jul 2026 | Merida | 9.9K | 10.4% | 3 |
| Jul 2026 | Specialized | 8.1K | 8.5% | 4 |
| Jul 2026 | Polygon | 6.6K | 7% | 5 |
| Jul 2026 | Santa Cruz Bicycles | 5.4K | 5.7% | 6 |
| Jul 2026 | Cannondale | 4.4K | 4.6% | 7 |
| Jul 2026 | Norco | 4.4K | 4.6% | 8 |
| Jul 2026 | Cube | 3.6K | 3.8% | 9 |
| Jul 2026 | Reid Cycles | 3.6K | 3.8% | 10 |
| Jul 2026 | SCOTT | 2.9K | 3.1% | 11 |
| Jul 2026 | Avanti | 1.6K | 1.7% | 12 |
| Aug 2026 | Giant | 22.2K | 21.8% | 1 |
| Aug 2026 | Trek | 22.2K | 21.8% | 2 |
| Aug 2026 | Merida | 9.9K | 9.7% | 3 |
| Aug 2026 | Specialized | 9.9K | 9.7% | 4 |
| Aug 2026 | Polygon | 8.1K | 8% | 5 |
| Aug 2026 | Norco | 5.4K | 5.3% | 6 |
| Aug 2026 | Santa Cruz Bicycles | 5.4K | 5.3% | 7 |
| Aug 2026 | Cannondale | 4.4K | 4.3% | 8 |
| Aug 2026 | Cube | 4.4K | 4.3% | 9 |
| Aug 2026 | Reid Cycles | 4.4K | 4.3% | 10 |
| Aug 2026 | SCOTT | 3.6K | 3.5% | 11 |
| Aug 2026 | Avanti | 1.9K | 1.9% | 12 |
| Sep 2026 | Giant | 22.2K | 22.5% | 1 |
| Sep 2026 | Trek | 22.2K | 22.5% | 2 |
| Sep 2026 | Merida | 9.9K | 10% | 3 |
| Sep 2026 | Specialized | 9.9K | 10% | 4 |
| Sep 2026 | Polygon | 6.6K | 6.7% | 5 |
| Sep 2026 | Norco | 5.4K | 5.5% | 6 |
| Sep 2026 | Santa Cruz Bicycles | 5.4K | 5.5% | 7 |
| Sep 2026 | Reid Cycles | 4.4K | 4.5% | 8 |
| Sep 2026 | Cannondale | 3.6K | 3.6% | 9 |
| Sep 2026 | Cube | 3.6K | 3.6% | 10 |
| Sep 2026 | SCOTT | 3.6K | 3.6% | 11 |
| Sep 2026 | Avanti | 1.9K | 1.9% | 12 |

## What is being compared

- **Avanti**: Measured on the search term “avanti bikes”.
- **Cannondale**: Measured on the search term “cannondale”.
- **Cube**: Measured on the search term “cube bikes”.
- **Giant**: Measured on the search term “giant bikes”.
- **Merida**: Measured on the search term “merida bikes”.
- **Norco**: Measured on the search term “norco bikes”.
- **Polygon**: Measured on the search term “polygon bikes”.
- **Reid Cycles**: Measured on the search term “reid bikes”.
- **Santa Cruz Bicycles**: Measured on the search term “santa cruz bikes”.
- **SCOTT**: Measured on the search term “scott bikes”.
- **Specialized**: Measured on the search term “specialized bikes”.
- **Trek**: Measured on the search term “trek bikes”.

- [Avanti](/demand/au/brands/avanti)
- [Cannondale](/demand/au/brands/cannondale)
- [Cube](/demand/au/brands/cube)
- [Giant](/demand/au/brands/giant)
- [Merida](/demand/au/brands/merida)
- [Norco](/demand/au/brands/norco-bicycles)
- [Polygon](/demand/au/brands/polygon-bikes)
- [Reid Cycles](/demand/au/brands/reid-cycles)
- [Santa Cruz Bicycles](/demand/au/brands/santa-cruz-bicycles)
- [SCOTT](/demand/au/brands/scott-sports)
- [Specialized](/demand/au/brands/specialized)
- [Trek](/demand/au/brands/trek)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bicycle brands in Australia?

Giant and Trek tie for the highest share of searches among bicycle brands in Australia, at 22.5% each in September 2026.

## Cite this page

Brandwave. "Bicycle brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.