---
title: "Beer brands in Australia: Which are searched most?"
description: "Compare the beer brands people drink, from big lagers to craft breweries. Share of Search among Coopers, Carlton Draught, Great Northern, Stone & Wood, Mountain Culture Beer Co, Victoria Bitter, XXXX and Balter, the beer brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-beer-brands"
publisher: "Brandwave"
---

# Beer brands in Australia: Which are searched most?

Compare the beer brands people drink, from big lagers to craft breweries. Share of Search among Coopers, Carlton Draught, Great Northern, Stone & Wood, Mountain Culture Beer Co, Victoria Bitter, XXXX and Balter, the beer brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Beer brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Coopers, 23.4%

## Which brand is most popular in search among beer brands in Australia?

- In September 2026, Coopers was the most searched among beer brands in Australia, with an estimated 22.9K branded searches, 23.4% of all searches for the eight we track.
- Carlton Draught is in 2nd place, 8.3 percentage points behind at 15.1%.
- Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia increased from 21.8% to 23.4%.
- Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia increased from 10.7% to 15.1%.
- Across the 12 months ending September 2026, Great Northern’s share of searches among beer brands in Australia decreased from 19.5% to 15.1%.
- Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia decreased from 16% to 15.1%.
- Across the 12 months ending September 2026, Mountain Culture Beer Co’s share of searches among beer brands in Australia increased from 10.5% to 12.1%.
- Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia increased from 7.1% to 8.3%.
- Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia decreased from 7.3% to 6.4%.
- Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia decreased from 7.1% to 4.5%.
- Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia peaked at 26.6% in January 2026 and was lowest at 17.1% in December 2025.
- Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia peaked at 15.1% in September 2026 and was lowest at 10.6% in November 2025.
- Across the 12 months ending September 2026, Great Northern’s share of searches among beer brands in Australia peaked at 25.7% in December 2025 and was lowest at 15.1% in September 2026.
- Across the 12 months ending September 2026, Stone & Wood’s share of searches among beer brands in Australia peaked at 17.9% in April 2026 and was lowest at 14.1% in January 2026.
- Across the 12 months ending September 2026, Mountain Culture Beer Co’s share of searches among beer brands in Australia peaked at 12.8% in June 2026 and was lowest at 9.6% in December 2025.
- Across the 12 months ending September 2026, Victoria Bitter’s share of searches among beer brands in Australia peaked at 8.7% in June 2026 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia peaked at 7.3% in October 2025 and was lowest at 5.8% in August 2026.
- Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia peaked at 7.1% in October 2025 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, Carlton Draught rose from 4th to 2nd among beer brands in Australia.
- Across the 12 months ending September 2026, Great Northern fell from 2nd to 3rd among beer brands in Australia.
- Across the 12 months ending September 2026, Stone & Wood fell from 3rd to 4th among beer brands in Australia.
- Across the 12 months ending September 2026, Victoria Bitter rose from 8th to 6th among beer brands in Australia.
- Across the 12 months ending September 2026, XXXX fell from 6th to 7th among beer brands in Australia.
- Across the 12 months ending September 2026, Balter fell from 7th to 8th among beer brands in Australia.

## Top beer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Balter appeared every time. Great Northern and Mountain Culture Beer Co tied as the most recommended. Balter was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Great Northern | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Mountain Culture Beer Co | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Balter | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Coopers | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| XXXX | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Victoria Bitter | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Carlton Draught | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Stone & Wood | 8th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about beer brands

- Asked ChatGPT "What's the best beer brand in Australia?": 1. Great Northern, 2. Coopers, 3. Balter, 4. Victoria Bitter
- Asked ChatGPT "What are the most popular beer brands in Australia?": 1. Great Northern, 2. XXXX, 3. Coopers, 4. Victoria Bitter, 5. Carlton Draught, 6. Stone & Wood, 7. Balter
- Asked ChatGPT "What's the best Australian craft beer brand?": 1. Mountain Culture Beer Co, 2. Balter, 3. Coopers
- Searched Google, AI Overview "craft beer": 1. Mountain Culture Beer Co, 2. Balter

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Coopers vs Carlton Draught: compare search popularity](/demand/au/compare/carlton-draught-vs-coopers): 23.4% against 15.1% Share of Search.
- [Coopers vs Great Northern: compare search popularity](/demand/au/compare/coopers-vs-great-northern): 23.4% against 15.1% Share of Search.
- [Coopers vs Stone & Wood: compare search popularity](/demand/au/compare/coopers-vs-stone-and-wood): 23.4% against 15.1% Share of Search.
- [Coopers vs Mountain Culture Beer Co: compare search popularity](/demand/au/compare/coopers-vs-mountain-culture): 23.4% against 12.1% Share of Search.
- [Carlton Draught vs Great Northern: compare search popularity](/demand/au/compare/carlton-draught-vs-great-northern): 15.1% Share of Search each.
- [Carlton Draught vs Stone & Wood: compare search popularity](/demand/au/compare/carlton-draught-vs-stone-and-wood): 15.1% Share of Search each.
- [Carlton Draught vs Mountain Culture Beer Co: compare search popularity](/demand/au/compare/carlton-draught-vs-mountain-culture): 15.1% against 12.1% Share of Search.
- [Great Northern vs Stone & Wood: compare search popularity](/demand/au/compare/great-northern-vs-stone-and-wood): 15.1% Share of Search each.
- [Great Northern vs Mountain Culture Beer Co: compare search popularity](/demand/au/compare/great-northern-vs-mountain-culture): 15.1% against 12.1% Share of Search.
- [Stone & Wood vs Mountain Culture Beer Co: compare search popularity](/demand/au/compare/mountain-culture-vs-stone-and-wood): 15.1% against 12.1% Share of Search.

## How did search popularity change for Australia beer brands in September 2026?

- In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
- In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%.
- In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%.
- In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%.
- In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
- In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
- In September 2026, Coopers lost share of searches among beer brands in Australia, from 24% to 23.4%.
- Estimated monthly branded searches for Balter in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coopers | 23.4% | 22.9K | +7.0% | Coopers |
| 2 | Carlton Draught | 15.1% | 14.8K | +22.3% | Carlton Draught |
| 3 | Great Northern | 15.1% | 14.8K | 0.0% | Great Northern |
| 4 | Stone & Wood | 15.1% | 14.8K | 0.0% | Stone & Wood |
| 5 | Mountain Culture Beer Co | 12.1% | 11.8K | +18.0% | Mountain Culture Beer Co |
| 6 | Victoria Bitter | 8.3% | 8.1K | +22.7% | Victoria Bitter |
| 7 | XXXX | 6.4% | 6.3K | +21.2% | XXXX |
| 8 | Balter | 4.5% | 4.4K | 0.0% | Balter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coopers | 20.2K | 21.8% | 1 |
| Oct 2025 | Great Northern | 18.1K | 19.5% | 2 |
| Oct 2025 | Stone & Wood | 14.8K | 16% | 3 |
| Oct 2025 | Carlton Draught | 9.9K | 10.7% | 4 |
| Oct 2025 | Mountain Culture Beer Co | 9.7K | 10.5% | 5 |
| Oct 2025 | XXXX | 6.8K | 7.3% | 6 |
| Oct 2025 | Balter | 6.6K | 7.1% | 7 |
| Oct 2025 | Victoria Bitter | 6.6K | 7.1% | 8 |
| Nov 2025 | Coopers | 20.2K | 21.5% | 1 |
| Nov 2025 | Great Northern | 18.1K | 19.3% | 2 |
| Nov 2025 | Stone & Wood | 14.8K | 15.8% | 3 |
| Nov 2025 | Mountain Culture Beer Co | 11.8K | 12.6% | 4 |
| Nov 2025 | Carlton Draught | 9.9K | 10.6% | 5 |
| Nov 2025 | Victoria Bitter | 8.1K | 8.6% | 6 |
| Nov 2025 | XXXX | 5.5K | 5.9% | 7 |
| Nov 2025 | Balter | 5.4K | 5.8% | 8 |
| Dec 2025 | Great Northern | 33.1K | 25.7% | 1 |
| Dec 2025 | Stone & Wood | 22.2K | 17.2% | 2 |
| Dec 2025 | Coopers | 22K | 17.1% | 3 |
| Dec 2025 | Carlton Draught | 14.8K | 11.5% | 4 |
| Dec 2025 | Mountain Culture Beer Co | 12.3K | 9.6% | 5 |
| Dec 2025 | Victoria Bitter | 9.9K | 7.7% | 6 |
| Dec 2025 | XXXX | 7.8K | 6.1% | 7 |
| Dec 2025 | Balter | 6.6K | 5.1% | 8 |
| Jan 2026 | Coopers | 28K | 26.6% | 1 |
| Jan 2026 | Great Northern | 18.1K | 17.2% | 2 |
| Jan 2026 | Stone & Wood | 14.8K | 14.1% | 3 |
| Jan 2026 | Mountain Culture Beer Co | 12.3K | 11.7% | 4 |
| Jan 2026 | Carlton Draught | 12.1K | 11.5% | 5 |
| Jan 2026 | Victoria Bitter | 8.1K | 7.7% | 6 |
| Jan 2026 | XXXX | 6.3K | 6% | 7 |
| Jan 2026 | Balter | 5.4K | 5.1% | 8 |
| Feb 2026 | Coopers | 18K | 22.5% | 1 |
| Feb 2026 | Great Northern | 14.8K | 18.5% | 2 |
| Feb 2026 | Stone & Wood | 12.1K | 15.1% | 3 |
| Feb 2026 | Carlton Draught | 9.9K | 12.4% | 4 |
| Feb 2026 | Mountain Culture Beer Co | 9.7K | 12.1% | 5 |
| Feb 2026 | Victoria Bitter | 6.6K | 8.3% | 6 |
| Feb 2026 | XXXX | 5.2K | 6.5% | 7 |
| Feb 2026 | Balter | 3.6K | 4.5% | 8 |
| Mar 2026 | Coopers | 18K | 22.5% | 1 |
| Mar 2026 | Great Northern | 14.8K | 18.5% | 2 |
| Mar 2026 | Stone & Wood | 12.1K | 15.1% | 3 |
| Mar 2026 | Carlton Draught | 9.9K | 12.4% | 4 |
| Mar 2026 | Mountain Culture Beer Co | 9.7K | 12.1% | 5 |
| Mar 2026 | Victoria Bitter | 6.6K | 8.3% | 6 |
| Mar 2026 | XXXX | 5.2K | 6.5% | 7 |
| Mar 2026 | Balter | 3.6K | 4.5% | 8 |
| Apr 2026 | Coopers | 18K | 21.7% | 1 |
| Apr 2026 | Great Northern | 14.8K | 17.9% | 2 |
| Apr 2026 | Stone & Wood | 14.8K | 17.9% | 3 |
| Apr 2026 | Carlton Draught | 9.9K | 11.9% | 4 |
| Apr 2026 | Mountain Culture Beer Co | 9.7K | 11.7% | 5 |
| Apr 2026 | Victoria Bitter | 6.6K | 8% | 6 |
| Apr 2026 | XXXX | 5.5K | 6.6% | 7 |
| Apr 2026 | Balter | 3.6K | 4.3% | 8 |
| May 2026 | Coopers | 16.5K | 21% | 1 |
| May 2026 | Great Northern | 14.8K | 18.9% | 2 |
| May 2026 | Stone & Wood | 12.1K | 15.4% | 3 |
| May 2026 | Carlton Draught | 9.9K | 12.6% | 4 |
| May 2026 | Mountain Culture Beer Co | 9.4K | 12% | 5 |
| May 2026 | Victoria Bitter | 6.6K | 8.4% | 6 |
| May 2026 | XXXX | 5.5K | 7% | 7 |
| May 2026 | Balter | 3.6K | 4.6% | 8 |
| Jun 2026 | Coopers | 16.5K | 21.8% | 1 |
| Jun 2026 | Great Northern | 12.1K | 16% | 2 |
| Jun 2026 | Stone & Wood | 12.1K | 16% | 3 |
| Jun 2026 | Carlton Draught | 9.9K | 13.1% | 4 |
| Jun 2026 | Mountain Culture Beer Co | 9.7K | 12.8% | 5 |
| Jun 2026 | Victoria Bitter | 6.6K | 8.7% | 6 |
| Jun 2026 | XXXX | 5.2K | 6.9% | 7 |
| Jun 2026 | Balter | 3.6K | 4.8% | 8 |
| Jul 2026 | Coopers | 20.2K | 25.4% | 1 |
| Jul 2026 | Great Northern | 12.1K | 15.2% | 2 |
| Jul 2026 | Stone & Wood | 12.1K | 15.2% | 3 |
| Jul 2026 | Carlton Draught | 9.9K | 12.5% | 4 |
| Jul 2026 | Mountain Culture Beer Co | 9.7K | 12.2% | 5 |
| Jul 2026 | Victoria Bitter | 6.6K | 8.3% | 6 |
| Jul 2026 | XXXX | 5.2K | 6.5% | 7 |
| Jul 2026 | Balter | 3.6K | 4.5% | 8 |
| Aug 2026 | Coopers | 21.4K | 24% | 1 |
| Aug 2026 | Great Northern | 14.8K | 16.6% | 2 |
| Aug 2026 | Stone & Wood | 14.8K | 16.6% | 3 |
| Aug 2026 | Carlton Draught | 12.1K | 13.5% | 4 |
| Aug 2026 | Mountain Culture Beer Co | 10K | 11.2% | 5 |
| Aug 2026 | Victoria Bitter | 6.6K | 7.4% | 6 |
| Aug 2026 | XXXX | 5.2K | 5.8% | 7 |
| Aug 2026 | Balter | 4.4K | 4.9% | 8 |
| Sep 2026 | Coopers | 22.9K | 23.4% | 1 |
| Sep 2026 | Carlton Draught | 14.8K | 15.1% | 2 |
| Sep 2026 | Great Northern | 14.8K | 15.1% | 3 |
| Sep 2026 | Stone & Wood | 14.8K | 15.1% | 4 |
| Sep 2026 | Mountain Culture Beer Co | 11.8K | 12.1% | 5 |
| Sep 2026 | Victoria Bitter | 8.1K | 8.3% | 6 |
| Sep 2026 | XXXX | 6.3K | 6.4% | 7 |
| Sep 2026 | Balter | 4.4K | 4.5% | 8 |

## What is being compared

- **Balter**: Measured on the search term “balter”.
- **Carlton Draught**: Measured on the search term “carlton draught”.
- **Coopers**: Measured on the search terms “coopers” and “coopers brewery”, summed into one figure.
- **Great Northern**: Measured on the search term “great northern beer”.
- **Mountain Culture Beer Co**: Measured on the search terms “mountain culture” and “mountain culture beer”, summed into one figure.
- **Stone & Wood**: Measured on the search term “stone and wood”.
- **Victoria Bitter**: Measured on the search terms “vb beer” and “victoria bitter”, summed into one figure.
- **XXXX**: Measured on the search terms “xxxx beer” and “xxxx gold”, summed into one figure.

- [Balter](/demand/au/brands/balter)
- [Carlton Draught](/demand/au/brands/carlton-draught)
- [Coopers](/demand/au/brands/coopers)
- [Great Northern](/demand/au/brands/great-northern)
- [Mountain Culture Beer Co](/demand/au/brands/mountain-culture)
- [Stone & Wood](/demand/au/brands/stone-and-wood)
- [Victoria Bitter](/demand/au/brands/victoria-bitter)
- [XXXX](/demand/au/brands/xxxx)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among beer brands in Australia?

In September 2026, Coopers was the most searched among beer brands in Australia, with an estimated 22.9K branded searches, 23.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Beer brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-beer-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-beer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.