---
title: "Bedding brands in Australia: Which are searched most?"
description: "Compare the sheet and bed linen brands people in Australia buy. Share of Search among Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs, Bambury and KAS, the bedding brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-bedding-brands"
publisher: "Brandwave"
---

# Bedding brands in Australia: Which are searched most?

Compare the sheet and bed linen brands people in Australia buy. Share of Search among Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs, Bambury and KAS, the bedding brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bedding brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Canningvale, 41.7%

## Which brand is most popular in search among bedding brands in Australia?

- In September 2026, Canningvale was the most searched among bedding brands in Australia, with an estimated 60.5K branded searches, 41.7% of all searches for the eight we track.
- Sheet Society is in 2nd place, 13.8 percentage points behind at 27.9%.
- Across the 12 months ending September 2026, Canningvale’s share of searches among bedding brands in Australia increased from 33.1% to 41.7%.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among bedding brands in Australia decreased from 40.5% to 27.9%.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia increased from 9.9% to 12.5%.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bedding brands in Australia increased from 2.9% to 3.5%.
- Across the 12 months ending September 2026, Canningvale’s share of searches among bedding brands in Australia peaked at 41.7% in September 2026 and was lowest at 23.8% in November 2025.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among bedding brands in Australia peaked at 43.2% in November 2025 and was lowest at 27.9% in September 2026.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia peaked at 15.5% in December 2025 and was lowest at 9.9% in October 2025.
- Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia peaked at 13% in November 2025 and was lowest at 8.6% in February 2026.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bedding brands in Australia peaked at 4.5% in January 2026 and was lowest at 2.9% in October 2025.
- Across the 12 months ending September 2026, Canningvale rose from 2nd to 1st among bedding brands in Australia.
- Across the 12 months ending September 2026, Sheet Society fell from 1st to 2nd among bedding brands in Australia.
- Across the 12 months ending September 2026, Linen House rose from 4th to 3rd among bedding brands in Australia.
- Across the 12 months ending September 2026, Bed Threads fell from 3rd to 4th among bedding brands in Australia.
- Across the 12 months ending September 2026, Bambury rose from 8th to 7th among bedding brands in Australia.
- Across the 12 months ending September 2026, KAS fell from 7th to 8th among bedding brands in Australia.
- Across the 12 months ending September 2026, Adairs held steady: its share of searches among bedding brands in Australia moved less than 0.5 percentage points.

## Top bedding brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sheet Society and Bed Threads were mentioned most often, in four of the five answers. Bed Threads was recommended most often, coming first in one out of four answers that gave a list. Sheridan was second, and Sheet Society was third. Bambury, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bed Threads | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Sheridan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sheet Society | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Linen House | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Adairs | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Canningvale | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bambury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bedding brands

- Asked ChatGPT "What are the best sheets to buy in Australia?": 1. Linen House, 2. Sheet Society, 3. Bed Threads, 4. Sheridan
- Asked ChatGPT "Which bed linen brand is best quality in Australia?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs
- Asked ChatGPT "What's the best Australian bedding brand?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs, 5. Canningvale
- Searched Google, AI Overview "bed sheets": 1. Adairs
- Searched Google, AI Overview "best sheets": 1. Bed Threads, 2. Linen House, 3. Sheet Society

Not named in any answer: Bambury and KAS.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Canningvale vs Sheet Society: compare search popularity](/demand/au/compare/canningvale-vs-sheet-society): 41.7% against 27.9% Share of Search.
- [Canningvale vs Linen House: compare search popularity](/demand/au/compare/canningvale-vs-linen-house): 41.7% against 12.5% Share of Search.
- [Canningvale vs Bed Threads: compare search popularity](/demand/au/compare/bed-threads-vs-canningvale): 41.7% against 10.2% Share of Search.
- [Canningvale vs Sheridan: compare search popularity](/demand/au/compare/canningvale-vs-sheridan): 41.7% against 3.5% Share of Search.
- [Sheet Society vs Linen House: compare search popularity](/demand/au/compare/linen-house-vs-sheet-society): 27.9% against 12.5% Share of Search.
- [Sheet Society vs Bed Threads: compare search popularity](/demand/au/compare/bed-threads-vs-sheet-society): 27.9% against 10.2% Share of Search.
- [Sheet Society vs Sheridan: compare search popularity](/demand/au/compare/sheet-society-vs-sheridan): 27.9% against 3.5% Share of Search.
- [Linen House vs Bed Threads: compare search popularity](/demand/au/compare/bed-threads-vs-linen-house): 12.5% against 10.2% Share of Search.
- [Linen House vs Sheridan: compare search popularity](/demand/au/compare/linen-house-vs-sheridan): 12.5% against 3.5% Share of Search.
- [Bed Threads vs Sheridan: compare search popularity](/demand/au/compare/bed-threads-vs-sheridan): 10.2% against 3.5% Share of Search.

## How did search popularity change for Australia bedding brands in September 2026?

- In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
- In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
- In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
- In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.
- Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canningvale | 41.7% | 60.5K | 0.0% | Canningvale |
| 2 | Sheet Society | 27.9% | 40.5K | -18.2% | Sheet Society |
| 3 | Linen House | 12.5% | 18.1K | 0.0% | Linen House |
| 4 | Bed Threads | 10.2% | 14.8K | 0.0% | Bed Threads |
| 5 | Sheridan | 3.5% | 5.1K | -3.0% | Sheridan |
| 6 | Adairs | 2.8% | 4K | -16.7% | Adairs |
| 7 | Bambury | 0.69% | 1K | -23.1% | Bambury |
| 8 | KAS | 0.69% | 1K | +13.6% | KAS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sheet Society | 74K | 40.5% | 1 |
| Oct 2025 | Canningvale | 60.5K | 33.1% | 2 |
| Oct 2025 | Bed Threads | 18.1K | 9.9% | 3 |
| Oct 2025 | Linen House | 18.1K | 9.9% | 4 |
| Oct 2025 | Sheridan | 5.3K | 2.9% | 5 |
| Oct 2025 | Adairs | 4.5K | 2.5% | 6 |
| Oct 2025 | KAS | 1.3K | 0.71% | 7 |
| Oct 2025 | Bambury | 1K | 0.55% | 8 |
| Nov 2025 | Sheet Society | 110K | 43.2% | 1 |
| Nov 2025 | Canningvale | 60.5K | 23.8% | 2 |
| Nov 2025 | Bed Threads | 33.1K | 13% | 3 |
| Nov 2025 | Linen House | 33.1K | 13% | 4 |
| Nov 2025 | Sheridan | 9.1K | 3.6% | 5 |
| Nov 2025 | Adairs | 6K | 2.4% | 6 |
| Nov 2025 | Bambury | 1.3K | 0.51% | 7 |
| Nov 2025 | KAS | 1.3K | 0.51% | 8 |
| Dec 2025 | Sheet Society | 60.5K | 34.7% | 1 |
| Dec 2025 | Canningvale | 49.5K | 28.4% | 2 |
| Dec 2025 | Linen House | 27.1K | 15.5% | 3 |
| Dec 2025 | Bed Threads | 22.2K | 12.7% | 4 |
| Dec 2025 | Sheridan | 7.6K | 4.4% | 5 |
| Dec 2025 | Adairs | 4.8K | 2.8% | 6 |
| Dec 2025 | Bambury | 1.3K | 0.75% | 7 |
| Dec 2025 | KAS | 1.3K | 0.75% | 8 |
| Jan 2026 | Canningvale | 60.5K | 36.6% | 1 |
| Jan 2026 | Sheet Society | 49.5K | 29.9% | 2 |
| Jan 2026 | Linen House | 22.2K | 13.4% | 3 |
| Jan 2026 | Bed Threads | 18.1K | 11% | 4 |
| Jan 2026 | Sheridan | 7.5K | 4.5% | 5 |
| Jan 2026 | Adairs | 5.5K | 3.3% | 6 |
| Jan 2026 | Bambury | 1K | 0.61% | 7 |
| Jan 2026 | KAS | 1K | 0.61% | 8 |
| Feb 2026 | Canningvale | 49.5K | 35.3% | 1 |
| Feb 2026 | Sheet Society | 49.5K | 35.3% | 2 |
| Feb 2026 | Linen House | 18.1K | 12.9% | 3 |
| Feb 2026 | Bed Threads | 12.1K | 8.6% | 4 |
| Feb 2026 | Sheridan | 5.1K | 3.7% | 5 |
| Feb 2026 | Adairs | 4K | 2.9% | 6 |
| Feb 2026 | KAS | 1K | 0.71% | 7 |
| Feb 2026 | Bambury | 880 | 0.63% | 8 |
| Mar 2026 | Canningvale | 60.5K | 34.7% | 1 |
| Mar 2026 | Sheet Society | 60.5K | 34.7% | 2 |
| Mar 2026 | Linen House | 22.2K | 12.7% | 3 |
| Mar 2026 | Bed Threads | 18.1K | 10.4% | 4 |
| Mar 2026 | Sheridan | 6.1K | 3.5% | 5 |
| Mar 2026 | Adairs | 4.8K | 2.8% | 6 |
| Mar 2026 | KAS | 1.3K | 0.74% | 7 |
| Mar 2026 | Bambury | 1K | 0.57% | 8 |
| Apr 2026 | Canningvale | 60.5K | 38% | 1 |
| Apr 2026 | Sheet Society | 49.5K | 31.1% | 2 |
| Apr 2026 | Linen House | 22.2K | 13.9% | 3 |
| Apr 2026 | Bed Threads | 14.8K | 9.3% | 4 |
| Apr 2026 | Sheridan | 5.3K | 3.3% | 5 |
| Apr 2026 | Adairs | 4.8K | 3% | 6 |
| Apr 2026 | Bambury | 1.3K | 0.82% | 7 |
| Apr 2026 | KAS | 1K | 0.63% | 8 |
| May 2026 | Canningvale | 60.5K | 35.4% | 1 |
| May 2026 | Sheet Society | 60.5K | 35.4% | 2 |
| May 2026 | Linen House | 22.2K | 13% | 3 |
| May 2026 | Bed Threads | 14.8K | 8.7% | 4 |
| May 2026 | Adairs | 5.5K | 3.2% | 5 |
| May 2026 | Sheridan | 5.1K | 3% | 6 |
| May 2026 | Bambury | 1.3K | 0.76% | 7 |
| May 2026 | KAS | 1K | 0.59% | 8 |
| Jun 2026 | Canningvale | 60.5K | 33.6% | 1 |
| Jun 2026 | Sheet Society | 60.5K | 33.6% | 2 |
| Jun 2026 | Linen House | 27.1K | 15% | 3 |
| Jun 2026 | Bed Threads | 18.1K | 10.1% | 4 |
| Jun 2026 | Sheridan | 6.3K | 3.5% | 5 |
| Jun 2026 | Adairs | 5.3K | 2.9% | 6 |
| Jun 2026 | KAS | 1.3K | 0.72% | 7 |
| Jun 2026 | Bambury | 1K | 0.56% | 8 |
| Jul 2026 | Canningvale | 60.5K | 39.1% | 1 |
| Jul 2026 | Sheet Society | 49.5K | 32% | 2 |
| Jul 2026 | Linen House | 18.1K | 11.7% | 3 |
| Jul 2026 | Bed Threads | 14.8K | 9.6% | 4 |
| Jul 2026 | Sheridan | 5.1K | 3.3% | 5 |
| Jul 2026 | Adairs | 4.8K | 3.1% | 6 |
| Jul 2026 | Bambury | 1K | 0.65% | 7 |
| Jul 2026 | KAS | 880 | 0.57% | 8 |
| Aug 2026 | Canningvale | 60.5K | 39% | 1 |
| Aug 2026 | Sheet Society | 49.5K | 31.9% | 2 |
| Aug 2026 | Linen House | 18.1K | 11.7% | 3 |
| Aug 2026 | Bed Threads | 14.8K | 9.5% | 4 |
| Aug 2026 | Sheridan | 5.3K | 3.4% | 5 |
| Aug 2026 | Adairs | 4.8K | 3.1% | 6 |
| Aug 2026 | Bambury | 1.3K | 0.84% | 7 |
| Aug 2026 | KAS | 880 | 0.57% | 8 |
| Sep 2026 | Canningvale | 60.5K | 41.7% | 1 |
| Sep 2026 | Sheet Society | 40.5K | 27.9% | 2 |
| Sep 2026 | Linen House | 18.1K | 12.5% | 3 |
| Sep 2026 | Bed Threads | 14.8K | 10.2% | 4 |
| Sep 2026 | Sheridan | 5.1K | 3.5% | 5 |
| Sep 2026 | Adairs | 4K | 2.8% | 6 |
| Sep 2026 | Bambury | 1K | 0.69% | 7 |
| Sep 2026 | KAS | 1K | 0.69% | 8 |

## What is being compared

- **Adairs**: Measured on the search terms “adairs bedding” and “adairs sheets”, summed into one figure.
- **Bambury**: Measured on the search term “bambury”.
- **Bed Threads**: Measured on the search term “bed threads”.
- **Canningvale**: Measured on the search term “canningvale”.
- **KAS**: Measured on the search term “kas australia”.
- **Linen House**: Measured on the search term “linen house”.
- **Sheet Society**: Measured on the search term “sheet society”.
- **Sheridan**: Measured on the search terms “sheridan bedding” and “sheridan sheets”, summed into one figure.

- [Adairs](/demand/au/brands/adairs)
- [Bambury](/demand/au/brands/bambury)
- [Bed Threads](/demand/au/brands/bed-threads)
- [Canningvale](/demand/au/brands/canningvale)
- [KAS](/demand/au/brands/kas-australia)
- [Linen House](/demand/au/brands/linen-house)
- [Sheet Society](/demand/au/brands/sheet-society)
- [Sheridan](/demand/au/brands/sheridan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bedding brands in Australia?

In September 2026, Canningvale was the most searched among bedding brands in Australia, with an estimated 60.5K branded searches, 41.7% of all searches for the eight we track.

## Cite this page

Brandwave. "Bedding brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-bedding-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-bedding-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.