---
title: "Beauty retailers in Australia: Which are searched most?"
description: "Compare the stores people buy skincare and makeup from. Share of Search among Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty and Lookfantastic, the beauty retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-beauty-retailers"
publisher: "Brandwave"
---

# Beauty retailers in Australia: Which are searched most?

Compare the stores people buy skincare and makeup from. Share of Search among Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty and Lookfantastic, the beauty retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Beauty retailers
- **Market**: Australia
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Chemist Warehouse, 73.8%

## Which brand is most popular in search among beauty retailers in Australia?

- In September 2026, Chemist Warehouse was the most searched among beauty retailers in Australia, with an estimated 2.7M branded searches, 73.8% of all searches for the six we track.
- MECCA is in 2nd place, 61.7 percentage points behind at 12.1%.
- Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among beauty retailers in Australia peaked at 77.2% in March 2026 and was lowest at 68.6% in November 2025.
- Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia peaked at 17.3% in February 2026 and was lowest at 10.2% in January 2026.
- Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia peaked at 9.2% in November 2025 and was lowest at 4.6% in March 2026.
- Across the 12 months ending September 2026, Priceline Pharmacy’s share of searches among beauty retailers in Australia peaked at 6.5% in April 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Adore Beauty’s share of searches among beauty retailers in Australia peaked at 4.4% in May 2026 and was lowest at 2.5% in January 2026.
- Across the 12 months ending September 2026, Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty and Lookfantastic held steady: their share of searches among beauty retailers in Australia each moved less than 0.5 percentage points.

## Top beauty retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Chemist Warehouse, MECCA, Sephora and Adore Beauty were mentioned most often, in three of the four answers. MECCA was recommended most often, coming first in two out of three answers that gave a list. Adore Beauty was second, and Sephora was third. Lookfantastic, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MECCA | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Adore Beauty | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Sephora | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Priceline Pharmacy | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Chemist Warehouse | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Lookfantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about beauty retailers

- Asked ChatGPT "Where should I buy skincare and makeup in Australia?": 1. MECCA, 2. Priceline Pharmacy, 3. Adore Beauty, 4. Chemist Warehouse, 5. Sephora
- Asked ChatGPT "What are the best beauty stores in Australia?": 1. MECCA, 2. Sephora, 3. Priceline Pharmacy, 4. Adore Beauty, 5. Chemist Warehouse
- Asked ChatGPT "What's the best online beauty store in Australia?": 1. Adore Beauty, 2. Sephora, 3. MECCA, 4. Chemist Warehouse
- Searched Google, AI Overview "beauty store": named none of the brands we track

Not named in any answer: Lookfantastic.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Chemist Warehouse vs MECCA: compare search popularity](/demand/au/compare/chemist-warehouse-vs-mecca): 73.8% against 12.1% Share of Search.
- [Chemist Warehouse vs Sephora: compare search popularity](/demand/au/compare/chemist-warehouse-vs-sephora): 73.8% against 6.6% Share of Search.
- [Chemist Warehouse vs Priceline Pharmacy: compare search popularity](/demand/au/compare/chemist-warehouse-vs-priceline-pharmacy): 73.8% against 4.4% Share of Search.
- [Chemist Warehouse vs Adore Beauty: compare search popularity](/demand/au/compare/adore-beauty-vs-chemist-warehouse): 73.8% against 3% Share of Search.
- [MECCA vs Sephora: compare search popularity](/demand/au/compare/mecca-vs-sephora): 12.1% against 6.6% Share of Search.
- [MECCA vs Priceline Pharmacy: compare search popularity](/demand/au/compare/mecca-vs-priceline-pharmacy): 12.1% against 4.4% Share of Search.
- [MECCA vs Adore Beauty: compare search popularity](/demand/au/compare/adore-beauty-vs-mecca): 12.1% against 3% Share of Search.
- [Sephora vs Priceline Pharmacy: compare search popularity](/demand/au/compare/priceline-pharmacy-vs-sephora): 6.6% against 4.4% Share of Search.
- [Sephora vs Adore Beauty: compare search popularity](/demand/au/compare/adore-beauty-vs-sephora): 6.6% against 3% Share of Search.
- [Priceline Pharmacy vs Adore Beauty: compare search popularity](/demand/au/compare/adore-beauty-vs-priceline-pharmacy): 4.4% against 3% Share of Search.

## How did search popularity change for Australia beauty retailers in September 2026?

- In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%.
- In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.
- In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%.
- Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
- Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
- Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chemist Warehouse | 73.8% | 2.7M | 0.0% | CHEMIST WAREHOUSE LIMITED |
| 2 | MECCA | 12.1% | 450K | -18.2% | MECCA |
| 3 | Sephora | 6.6% | 246K | 0.0% | Sephora |
| 4 | Priceline Pharmacy | 4.4% | 165K | 0.0% | Priceline Pharmacy |
| 5 | Adore Beauty | 3% | 110K | -18.5% | Adore Beauty |
| 6 | Lookfantastic | 0.04% | 1.6K | 0.0% | Lookfantastic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chemist Warehouse | 3.4M | 73.8% | 1 |
| Oct 2025 | MECCA | 550K | 12.1% | 2 |
| Oct 2025 | Sephora | 301K | 6.6% | 3 |
| Oct 2025 | Priceline Pharmacy | 201K | 4.4% | 4 |
| Oct 2025 | Adore Beauty | 135K | 3% | 5 |
| Oct 2025 | Lookfantastic | 3.6K | 0.08% | 6 |
| Nov 2025 | Chemist Warehouse | 4.1M | 68.6% | 1 |
| Nov 2025 | MECCA | 823K | 13.8% | 2 |
| Nov 2025 | Sephora | 550K | 9.2% | 3 |
| Nov 2025 | Adore Beauty | 246K | 4.1% | 4 |
| Nov 2025 | Priceline Pharmacy | 246K | 4.1% | 5 |
| Nov 2025 | Lookfantastic | 4.4K | 0.07% | 6 |
| Dec 2025 | Chemist Warehouse | 4.1M | 71.8% | 1 |
| Dec 2025 | MECCA | 823K | 14.5% | 2 |
| Dec 2025 | Sephora | 368K | 6.5% | 3 |
| Dec 2025 | Priceline Pharmacy | 246K | 4.3% | 4 |
| Dec 2025 | Adore Beauty | 165K | 2.9% | 5 |
| Dec 2025 | Lookfantastic | 2.9K | 0.05% | 6 |
| Jan 2026 | Chemist Warehouse | 3.4M | 76.1% | 1 |
| Jan 2026 | MECCA | 450K | 10.2% | 2 |
| Jan 2026 | Priceline Pharmacy | 246K | 5.6% | 3 |
| Jan 2026 | Sephora | 246K | 5.6% | 4 |
| Jan 2026 | Adore Beauty | 110K | 2.5% | 5 |
| Jan 2026 | Lookfantastic | 1.9K | 0.04% | 6 |
| Feb 2026 | Chemist Warehouse | 2.7M | 70.4% | 1 |
| Feb 2026 | MECCA | 673K | 17.3% | 2 |
| Feb 2026 | Sephora | 201K | 5.2% | 3 |
| Feb 2026 | Priceline Pharmacy | 165K | 4.2% | 4 |
| Feb 2026 | Adore Beauty | 110K | 2.8% | 5 |
| Feb 2026 | Lookfantastic | 1.9K | 0.05% | 6 |
| Mar 2026 | Chemist Warehouse | 3.4M | 77.2% | 1 |
| Mar 2026 | MECCA | 450K | 10.4% | 2 |
| Mar 2026 | Priceline Pharmacy | 201K | 4.6% | 3 |
| Mar 2026 | Sephora | 201K | 4.6% | 4 |
| Mar 2026 | Adore Beauty | 135K | 3.1% | 5 |
| Mar 2026 | Lookfantastic | 1.9K | 0.04% | 6 |
| Apr 2026 | Chemist Warehouse | 2.7M | 72.2% | 1 |
| Apr 2026 | MECCA | 450K | 11.9% | 2 |
| Apr 2026 | Priceline Pharmacy | 246K | 6.5% | 3 |
| Apr 2026 | Sephora | 246K | 6.5% | 4 |
| Apr 2026 | Adore Beauty | 110K | 2.9% | 5 |
| Apr 2026 | Lookfantastic | 1.9K | 0.05% | 6 |
| May 2026 | Chemist Warehouse | 2.7M | 72.9% | 1 |
| May 2026 | MECCA | 450K | 12% | 2 |
| May 2026 | Priceline Pharmacy | 201K | 5.3% | 3 |
| May 2026 | Sephora | 201K | 5.3% | 4 |
| May 2026 | Adore Beauty | 165K | 4.4% | 5 |
| May 2026 | Lookfantastic | 1.6K | 0.04% | 6 |
| Jun 2026 | Chemist Warehouse | 2.7M | 74% | 1 |
| Jun 2026 | MECCA | 450K | 12.2% | 2 |
| Jun 2026 | Priceline Pharmacy | 201K | 5.4% | 3 |
| Jun 2026 | Sephora | 201K | 5.4% | 4 |
| Jun 2026 | Adore Beauty | 110K | 3% | 5 |
| Jun 2026 | Lookfantastic | 1.6K | 0.04% | 6 |
| Jul 2026 | Chemist Warehouse | 2.7M | 73.1% | 1 |
| Jul 2026 | MECCA | 450K | 12% | 2 |
| Jul 2026 | Sephora | 246K | 6.6% | 3 |
| Jul 2026 | Priceline Pharmacy | 201K | 5.4% | 4 |
| Jul 2026 | Adore Beauty | 110K | 2.9% | 5 |
| Jul 2026 | Lookfantastic | 1.6K | 0.04% | 6 |
| Aug 2026 | Chemist Warehouse | 2.7M | 71.4% | 1 |
| Aug 2026 | MECCA | 550K | 14.3% | 2 |
| Aug 2026 | Sephora | 246K | 6.4% | 3 |
| Aug 2026 | Priceline Pharmacy | 165K | 4.3% | 4 |
| Aug 2026 | Adore Beauty | 135K | 3.5% | 5 |
| Aug 2026 | Lookfantastic | 1.6K | 0.04% | 6 |
| Sep 2026 | Chemist Warehouse | 2.7M | 73.8% | 1 |
| Sep 2026 | MECCA | 450K | 12.1% | 2 |
| Sep 2026 | Sephora | 246K | 6.6% | 3 |
| Sep 2026 | Priceline Pharmacy | 165K | 4.4% | 4 |
| Sep 2026 | Adore Beauty | 110K | 3% | 5 |
| Sep 2026 | Lookfantastic | 1.6K | 0.04% | 6 |

## What is being compared

- **Adore Beauty**: Measured on the search term “adore beauty”.
- **Chemist Warehouse**: Measured on the search term “chemist warehouse”.
- **Lookfantastic**: Measured on the search term “lookfantastic”.
- **MECCA**: Measured on the search term “mecca”.
- **Priceline Pharmacy**: Measured on the search terms “priceline chemist” and “priceline pharmacy”, summed into one figure.
- **Sephora**: Measured on the search term “sephora”.

- [Adore Beauty](/demand/au/brands/adore-beauty)
- [Chemist Warehouse](/demand/au/brands/chemist-warehouse)
- [Lookfantastic](/demand/au/brands/lookfantastic)
- [MECCA](/demand/au/brands/mecca)
- [Priceline Pharmacy](/demand/au/brands/priceline-pharmacy)
- [Sephora](/demand/au/brands/sephora)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among beauty retailers in Australia?

In September 2026, Chemist Warehouse was the most searched among beauty retailers in Australia, with an estimated 2.7M branded searches, 73.8% of all searches for the six we track.

## Cite this page

Brandwave. "Beauty retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-beauty-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-beauty-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.