--- title: "BBQ brands in Australia: Which are searched most?" description: "Compare the barbecue and grill brands Australians buy. Share of Search among Weber, Beefeater, Jumbuck, Matador, Everdure, Traeger, Gasmate, Ozpig, Ziegler & Brown, Napoleon and Masport, the BBQ brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-bbq-brands" publisher: "Brandwave" --- # BBQ brands in Australia: Which are searched most? Compare the barbecue and grill brands Australians buy. Share of Search among Weber, Beefeater, Jumbuck, Matador, Everdure, Traeger, Gasmate, Ozpig, Ziegler & Brown, Napoleon and Masport, the BBQ brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: BBQ brands - **Market**: Australia - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Weber, 62.3% ## Which brand is most popular in search among BBQ brands in Australia? - In September 2026, Weber was the most searched among BBQ brands in Australia, with an estimated 67.6K branded searches, 62.3% of all searches for the 11 we track. - Beefeater is in 2nd place, 53.2 percentage points behind at 9.1%. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia decreased from 63.5% to 62.3%. - Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia increased from 7.6% to 9.1%. - Across the 12 months ending September 2026, Jumbuck’s share of searches among BBQ brands in Australia increased from 6.2% to 7.5%. - Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in Australia decreased from 3.4% to 2.7%. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia decreased from 3.4% to 2.7%. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia peaked at 69.2% in November 2025 and was lowest at 56.3% in June 2026. - Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia peaked at 10.1% in July 2026 and was lowest at 6.3% in December 2025. - Across the 12 months ending September 2026, Jumbuck’s share of searches among BBQ brands in Australia peaked at 7.5% in September 2026 and was lowest at 4.5% in November 2025. - Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in Australia peaked at 7.6% in October 2025 and was lowest at 6% in January 2026. - Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in Australia peaked at 3.8% in March 2026 and was lowest at 2.5% in November 2025. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia peaked at 4.4% in June 2026 and was lowest at 2.5% in November 2025. - Across the 12 months ending September 2026, Gasmate’s share of searches among BBQ brands in Australia peaked at 3.3% in January 2026 and was lowest at 2.2% in September 2026. - Across the 12 months ending September 2026, Ozpig’s share of searches among BBQ brands in Australia peaked at 7% in May 2026 and was lowest at 1.5% in December 2025. - Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in Australia peaked at 2.9% in July 2026 and was lowest at 1.3% in November 2025. - Across the 12 months ending September 2026, Jumbuck rose from 4th to 3rd among BBQ brands in Australia. - Across the 12 months ending September 2026, Matador fell from 3rd to 4th among BBQ brands in Australia. - Across the 12 months ending September 2026, Ozpig rose from 9th to 8th among BBQ brands in Australia. - Across the 12 months ending September 2026, Ziegler & Brown rose from 10th to 9th among BBQ brands in Australia. - Across the 12 months ending September 2026, Napoleon fell from 8th to 10th among BBQ brands in Australia. - Across the 12 months ending September 2026, Gasmate and Masport held steady: their share of searches among BBQ brands in Australia each moved less than 0.5 percentage points. ## Top BBQ brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in both answers that gave a list. Ziegler & Brown was second, and Matador was third. Beefeater, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure - Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber - Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber - Searched Google, AI Overview "best bbq": 1. Weber - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## Compare search popularity between leading brands - [Weber vs Beefeater: compare search popularity](/demand/au/compare/beefeater-vs-weber): 62.3% against 9.1% Share of Search. - [Weber vs Jumbuck: compare search popularity](/demand/au/compare/jumbuck-vs-weber): 62.3% against 7.5% Share of Search. - [Weber vs Matador: compare search popularity](/demand/au/compare/matador-vs-weber): 62.3% against 7.5% Share of Search. - [Weber vs Everdure: compare search popularity](/demand/au/compare/everdure-vs-weber): 62.3% against 2.7% Share of Search. - [Beefeater vs Jumbuck: compare search popularity](/demand/au/compare/beefeater-vs-jumbuck): 9.1% against 7.5% Share of Search. - [Beefeater vs Matador: compare search popularity](/demand/au/compare/beefeater-vs-matador): 9.1% against 7.5% Share of Search. - [Beefeater vs Everdure: compare search popularity](/demand/au/compare/beefeater-vs-everdure): 9.1% against 2.7% Share of Search. - [Jumbuck vs Matador: compare search popularity](/demand/au/compare/jumbuck-vs-matador): 7.5% Share of Search each. - [Jumbuck vs Everdure: compare search popularity](/demand/au/compare/everdure-vs-jumbuck): 7.5% against 2.7% Share of Search. - [Matador vs Everdure: compare search popularity](/demand/au/compare/everdure-vs-matador): 7.5% against 2.7% Share of Search. ## How did search popularity change for Australia BBQ brands in September 2026? - In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%. - In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%. - Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026. - Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026. - Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026. - In September 2026, Everdure rose from 6th to 5th among BBQ brands in Australia. - In September 2026, Gasmate rose from 8th to 7th among BBQ brands in Australia. - Estimated monthly branded searches for Beefeater in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Weber | 62.3% | 67.6K | +22.2% | Weber | | 2 | Beefeater | 9.1% | 9.9K | +22.2% | Beefeater | | 3 | Jumbuck | 7.5% | 8.1K | +22.7% | Jumbuck | | 4 | Matador | 7.5% | 8.1K | +22.7% | Matador | | 5 | Everdure | 2.7% | 2.9K | 0.0% | Everdure | | 6 | Traeger | 2.7% | 2.9K | 0.0% | Traeger | | 7 | Gasmate | 2.2% | 2.4K | 0.0% | Gasmate | | 8 | Ozpig | 2.2% | 2.4K | -33.3% | Ozpig | | 9 | Ziegler & Brown | 1.8% | 1.9K | +18.8% | Ziegler & Brown | | 10 | Napoleon | 1.5% | 1.6K | +23.1% | Napoleon | | 11 | Masport | 0.66% | 720 | +50.0% | Masport | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Weber | 67.6K | 63.5% | 1 | | Oct 2025 | Beefeater | 8.1K | 7.6% | 2 | | Oct 2025 | Matador | 8.1K | 7.6% | 3 | | Oct 2025 | Jumbuck | 6.6K | 6.2% | 4 | | Oct 2025 | Everdure | 3.6K | 3.4% | 5 | | Oct 2025 | Traeger | 3.6K | 3.4% | 6 | | Oct 2025 | Gasmate | 2.4K | 2.3% | 7 | | Oct 2025 | Napoleon | 1.9K | 1.8% | 8 | | Oct 2025 | Ozpig | 1.9K | 1.8% | 9 | | Oct 2025 | Ziegler & Brown | 1.6K | 1.5% | 10 | | Oct 2025 | Masport | 1K | 0.94% | 11 | | Nov 2025 | Weber | 101K | 69.2% | 1 | | Nov 2025 | Beefeater | 9.9K | 6.8% | 2 | | Nov 2025 | Matador | 9.9K | 6.8% | 3 | | Nov 2025 | Jumbuck | 6.6K | 4.5% | 4 | | Nov 2025 | Everdure | 3.6K | 2.5% | 5 | | Nov 2025 | Gasmate | 3.6K | 2.5% | 6 | | Nov 2025 | Traeger | 3.6K | 2.5% | 7 | | Nov 2025 | Napoleon | 2.4K | 1.6% | 8 | | Nov 2025 | Ozpig | 2.4K | 1.6% | 9 | | Nov 2025 | Ziegler & Brown | 1.9K | 1.3% | 10 | | Nov 2025 | Masport | 1K | 0.68% | 11 | | Dec 2025 | Weber | 107K | 67.9% | 1 | | Dec 2025 | Beefeater | 9.9K | 6.3% | 2 | | Dec 2025 | Jumbuck | 9.9K | 6.3% | 3 | | Dec 2025 | Matador | 9.9K | 6.3% | 4 | | Dec 2025 | Everdure | 4.4K | 2.8% | 5 | | Dec 2025 | Traeger | 4.4K | 2.8% | 6 | | Dec 2025 | Gasmate | 3.6K | 2.3% | 7 | | Dec 2025 | Ziegler & Brown | 2.9K | 1.8% | 8 | | Dec 2025 | Ozpig | 2.4K | 1.5% | 9 | | Dec 2025 | Napoleon | 1.9K | 1.2% | 10 | | Dec 2025 | Masport | 1.3K | 0.82% | 11 | | Jan 2026 | Weber | 71.7K | 65.1% | 1 | | Jan 2026 | Beefeater | 8.1K | 7.4% | 2 | | Jan 2026 | Jumbuck | 6.6K | 6% | 3 | | Jan 2026 | Matador | 6.6K | 6% | 4 | | Jan 2026 | Everdure | 3.6K | 3.3% | 5 | | Jan 2026 | Gasmate | 3.6K | 3.3% | 6 | | Jan 2026 | Traeger | 3.6K | 3.3% | 7 | | Jan 2026 | Ozpig | 1.9K | 1.7% | 8 | | Jan 2026 | Ziegler & Brown | 1.9K | 1.7% | 9 | | Jan 2026 | Napoleon | 1.6K | 1.5% | 10 | | Jan 2026 | Masport | 880 | 0.8% | 11 | | Feb 2026 | Weber | 45.2K | 63.6% | 1 | | Feb 2026 | Beefeater | 5.4K | 7.6% | 2 | | Feb 2026 | Jumbuck | 4.4K | 6.2% | 3 | | Feb 2026 | Matador | 4.4K | 6.2% | 4 | | Feb 2026 | Traeger | 2.9K | 4.1% | 5 | | Feb 2026 | Everdure | 1.9K | 2.7% | 6 | | Feb 2026 | Gasmate | 1.9K | 2.7% | 7 | | Feb 2026 | Ziegler & Brown | 1.9K | 2.7% | 8 | | Feb 2026 | Ozpig | 1.6K | 2.3% | 9 | | Feb 2026 | Napoleon | 1K | 1.4% | 10 | | Feb 2026 | Masport | 480 | 0.68% | 11 | | Mar 2026 | Weber | 37K | 59.1% | 1 | | Mar 2026 | Beefeater | 5.4K | 8.6% | 2 | | Mar 2026 | Jumbuck | 4.4K | 7% | 3 | | Mar 2026 | Matador | 4.4K | 7% | 4 | | Mar 2026 | Everdure | 2.4K | 3.8% | 5 | | Mar 2026 | Ozpig | 2.4K | 3.8% | 6 | | Mar 2026 | Traeger | 2.4K | 3.8% | 7 | | Mar 2026 | Gasmate | 1.9K | 3% | 8 | | Mar 2026 | Ziegler & Brown | 1K | 1.6% | 9 | | Mar 2026 | Napoleon | 880 | 1.4% | 10 | | Mar 2026 | Masport | 390 | 0.62% | 11 | | Apr 2026 | Weber | 43K | 61.2% | 1 | | Apr 2026 | Beefeater | 5.4K | 7.7% | 2 | | Apr 2026 | Jumbuck | 4.4K | 6.3% | 3 | | Apr 2026 | Matador | 4.4K | 6.3% | 4 | | Apr 2026 | Ozpig | 3.6K | 5.1% | 5 | | Apr 2026 | Traeger | 2.9K | 4.1% | 6 | | Apr 2026 | Everdure | 1.9K | 2.7% | 7 | | Apr 2026 | Gasmate | 1.9K | 2.7% | 8 | | Apr 2026 | Ziegler & Brown | 1.3K | 1.9% | 9 | | Apr 2026 | Napoleon | 880 | 1.3% | 10 | | Apr 2026 | Masport | 590 | 0.84% | 11 | | May 2026 | Weber | 37K | 58.8% | 1 | | May 2026 | Beefeater | 5.4K | 8.6% | 2 | | May 2026 | Matador | 4.4K | 7% | 3 | | May 2026 | Ozpig | 4.4K | 7% | 4 | | May 2026 | Jumbuck | 3.6K | 5.7% | 5 | | May 2026 | Traeger | 2.4K | 3.8% | 6 | | May 2026 | Everdure | 1.9K | 3% | 7 | | May 2026 | Gasmate | 1.6K | 2.5% | 8 | | May 2026 | Ziegler & Brown | 1K | 1.6% | 9 | | May 2026 | Napoleon | 880 | 1.4% | 10 | | May 2026 | Masport | 390 | 0.62% | 11 | | Jun 2026 | Weber | 37K | 56.3% | 1 | | Jun 2026 | Beefeater | 6.6K | 10% | 2 | | Jun 2026 | Matador | 4.4K | 6.7% | 3 | | Jun 2026 | Ozpig | 4.4K | 6.7% | 4 | | Jun 2026 | Jumbuck | 3.6K | 5.5% | 5 | | Jun 2026 | Traeger | 2.9K | 4.4% | 6 | | Jun 2026 | Everdure | 1.9K | 2.9% | 7 | | Jun 2026 | Ziegler & Brown | 1.9K | 2.9% | 8 | | Jun 2026 | Gasmate | 1.6K | 2.4% | 9 | | Jun 2026 | Napoleon | 1K | 1.5% | 10 | | Jun 2026 | Masport | 390 | 0.59% | 11 | | Jul 2026 | Weber | 37K | 56.4% | 1 | | Jul 2026 | Beefeater | 6.6K | 10.1% | 2 | | Jul 2026 | Jumbuck | 4.4K | 6.7% | 3 | | Jul 2026 | Matador | 4.4K | 6.7% | 4 | | Jul 2026 | Ozpig | 3.6K | 5.5% | 5 | | Jul 2026 | Traeger | 2.4K | 3.7% | 6 | | Jul 2026 | Everdure | 1.9K | 2.9% | 7 | | Jul 2026 | Gasmate | 1.9K | 2.9% | 8 | | Jul 2026 | Ziegler & Brown | 1.9K | 2.9% | 9 | | Jul 2026 | Napoleon | 1K | 1.5% | 10 | | Jul 2026 | Masport | 480 | 0.73% | 11 | | Aug 2026 | Weber | 55.3K | 60.3% | 1 | | Aug 2026 | Beefeater | 8.1K | 8.8% | 2 | | Aug 2026 | Jumbuck | 6.6K | 7.2% | 3 | | Aug 2026 | Matador | 6.6K | 7.2% | 4 | | Aug 2026 | Ozpig | 3.6K | 3.9% | 5 | | Aug 2026 | Everdure | 2.9K | 3.2% | 6 | | Aug 2026 | Traeger | 2.9K | 3.2% | 7 | | Aug 2026 | Gasmate | 2.4K | 2.6% | 8 | | Aug 2026 | Ziegler & Brown | 1.6K | 1.7% | 9 | | Aug 2026 | Napoleon | 1.3K | 1.4% | 10 | | Aug 2026 | Masport | 480 | 0.52% | 11 | | Sep 2026 | Weber | 67.6K | 62.3% | 1 | | Sep 2026 | Beefeater | 9.9K | 9.1% | 2 | | Sep 2026 | Jumbuck | 8.1K | 7.5% | 3 | | Sep 2026 | Matador | 8.1K | 7.5% | 4 | | Sep 2026 | Everdure | 2.9K | 2.7% | 5 | | Sep 2026 | Traeger | 2.9K | 2.7% | 6 | | Sep 2026 | Gasmate | 2.4K | 2.2% | 7 | | Sep 2026 | Ozpig | 2.4K | 2.2% | 8 | | Sep 2026 | Ziegler & Brown | 1.9K | 1.8% | 9 | | Sep 2026 | Napoleon | 1.6K | 1.5% | 10 | | Sep 2026 | Masport | 720 | 0.66% | 11 | ## What is being compared - **Beefeater**: Measured on the search term “beefeater bbq”. - **Everdure**: Measured on the search term “everdure bbq”. - **Gasmate**: Measured on the search term “gasmate bbq”. - **Jumbuck**: Measured on the search term “jumbuck bbq”. - **Masport**: Measured on the search term “masport bbq”. - **Matador**: Measured on the search term “matador bbq”. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Ozpig**: Measured on the search term “ozpig”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search terms “weber bbq” and “weber q”, summed into one figure. - **Ziegler & Brown**: Measured on the search term “ziegler and brown”. - [Beefeater](/demand/au/brands/beefeater) - [Everdure](/demand/au/brands/everdure) - [Gasmate](/demand/au/brands/gasmate) - [Jumbuck](/demand/au/brands/jumbuck) - [Masport](/demand/au/brands/masport) - [Matador](/demand/au/brands/matador) - [Napoleon](/demand/au/brands/napoleon) - [Ozpig](/demand/au/brands/ozpig) - [Traeger](/demand/au/brands/traeger) - [Weber](/demand/au/brands/weber) - [Ziegler & Brown](/demand/au/brands/ziegler-and-brown) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among BBQ brands in Australia? In September 2026, Weber was the most searched among BBQ brands in Australia, with an estimated 67.6K branded searches, 62.3% of all searches for the 11 we track. ## Cite this page Brandwave. "BBQ brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-bbq-brands This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.