---
title: "Bathroom retailers in Australia: Which are searched most?"
description: "Compare the shops Australians buy vanities, tapware and bathroom fittings from. Share of Search among Tradelink, Highgrove Bathrooms, ABI Interiors, Bunnings, The Blue Space, Bathroom Sales Direct, Reece and Bathroom Warehouse, the bathroom retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-bathroom-retailers"
publisher: "Brandwave"
---

# Bathroom retailers in Australia: Which are searched most?

Compare the shops Australians buy vanities, tapware and bathroom fittings from. Share of Search among Tradelink, Highgrove Bathrooms, ABI Interiors, Bunnings, The Blue Space, Bathroom Sales Direct, Reece and Bathroom Warehouse, the bathroom retailers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bathroom retailers
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tradelink, 30.8%

## Which brand is most popular in search among bathroom retailers in Australia?

- In September 2026, Tradelink was the most searched among bathroom retailers in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the eight we track.
- Highgrove Bathrooms is in 2nd place, 5.6 percentage points behind at 25.2%.
- Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia decreased from 31.9% to 30.8%.
- Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia decreased from 26% to 25.2%.
- Across the 12 months ending September 2026, ABI Interiors’ share of searches among bathroom retailers in Australia decreased from 21.3% to 20.6%.
- Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia increased from 5.2% to 7.5%.
- Across the 12 months ending September 2026, The Blue Space’s share of searches among bathroom retailers in Australia increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia peaked at 37.8% in December 2025 and was lowest at 25.7% in June 2026.
- Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia peaked at 31.4% in June 2026 and was lowest at 23.8% in January 2026.
- Across the 12 months ending September 2026, ABI Interiors’ share of searches among bathroom retailers in Australia peaked at 25.9% in May 2026 and was lowest at 16.9% in December 2025.
- Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia peaked at 7.5% in September 2026 and was lowest at 5.1% in June 2026.
- Across the 12 months ending September 2026, The Blue Space’s share of searches among bathroom retailers in Australia peaked at 5.2% in November 2025 and was lowest at 3.9% in January 2026.
- Across the 12 months ending September 2026, Bathroom Sales Direct’s share of searches among bathroom retailers in Australia peaked at 5.2% in May 2026 and was lowest at 3.9% in January 2026.
- Across the 12 months ending September 2026, Reece’s share of searches among bathroom retailers in Australia peaked at 4.5% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, The Blue Space rose from 7th to 5th among bathroom retailers in Australia.
- Across the 12 months ending September 2026, Bathroom Sales Direct fell from 5th to 6th among bathroom retailers in Australia.
- Across the 12 months ending September 2026, Reece fell from 6th to 7th among bathroom retailers in Australia.
- Across the 12 months ending September 2026, Bathroom Warehouse held steady: its share of searches among bathroom retailers in Australia moved less than 0.5 percentage points.

## Top bathroom retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Blue Space appeared every time. Reece was recommended most often, coming first in three out of four answers that gave a list. The Blue Space was second, and Bunnings and Bathroom Sales Direct tied for third. Bathroom Warehouse, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Reece | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| The Blue Space | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Bunnings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Bathroom Sales Direct | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Highgrove Bathrooms | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tradelink | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| ABI Interiors | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bathroom Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bathroom retailers

- Asked ChatGPT "Where's the best place to buy a bathroom vanity in Australia?": 1. Reece, 2. Highgrove Bathrooms, 3. Bunnings, 4. The Blue Space
- Asked ChatGPT "Which Australian shops have the best range of tapware and bathroom fittings?": 1. Reece, 2. The Blue Space, 3. ABI Interiors
- Asked ChatGPT "Where can I buy affordable bathroom fittings online in Australia?": 1. Bathroom Sales Direct, 2. The Blue Space, 3. Bunnings, 4. Reece
- Searched Google, AI Overview "bathroom vanities": 1. Reece, 2. The Blue Space, 3. Tradelink
- Searched Google, AI Overview "bathroom supplies": 1. The Blue Space

Not named in any answer: Bathroom Warehouse.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026.

## Compare search popularity between leading brands

- [Tradelink vs Highgrove Bathrooms: compare search popularity](/demand/au/compare/highgrove-bathrooms-vs-tradelink): 30.8% against 25.2% Share of Search.
- [Tradelink vs ABI Interiors: compare search popularity](/demand/au/compare/abi-interiors-vs-tradelink): 30.8% against 20.6% Share of Search.
- [Tradelink vs Bunnings: compare search popularity](/demand/au/compare/bunnings-vs-tradelink): 30.8% against 7.5% Share of Search.
- [Tradelink vs The Blue Space: compare search popularity](/demand/au/compare/the-blue-space-vs-tradelink): 30.8% against 5% Share of Search.
- [Highgrove Bathrooms vs ABI Interiors: compare search popularity](/demand/au/compare/abi-interiors-vs-highgrove-bathrooms): 25.2% against 20.6% Share of Search.
- [Highgrove Bathrooms vs Bunnings: compare search popularity](/demand/au/compare/bunnings-vs-highgrove-bathrooms): 25.2% against 7.5% Share of Search.
- [Highgrove Bathrooms vs The Blue Space: compare search popularity](/demand/au/compare/highgrove-bathrooms-vs-the-blue-space): 25.2% against 5% Share of Search.
- [ABI Interiors vs Bunnings: compare search popularity](/demand/au/compare/abi-interiors-vs-bunnings): 20.6% against 7.5% Share of Search.
- [ABI Interiors vs The Blue Space: compare search popularity](/demand/au/compare/abi-interiors-vs-the-blue-space): 20.6% against 5% Share of Search.
- [Bunnings vs The Blue Space: compare search popularity](/demand/au/compare/bunnings-vs-the-blue-space): 7.5% against 5% Share of Search.

## How did search popularity change for Australia bathroom retailers in September 2026?

- In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
- In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.
- In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.
- In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
- In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.
- Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Bathroom Sales Direct in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Reece in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tradelink | 30.8% | 33.1K | 0.0% | Tradelink |
| 2 | Highgrove Bathrooms | 25.2% | 27.1K | -18.1% | Highgrove Bathrooms |
| 3 | ABI Interiors | 20.6% | 22.2K | -18.1% | ABI Interiors |
| 4 | Bunnings | 7.5% | 8.1K | 0.0% | BUNNINGS (NZ) LIMITED |
| 5 | The Blue Space | 5% | 5.4K | 0.0% | The Blue Space |
| 6 | Bathroom Sales Direct | 4.1% | 4.4K | -18.5% | Bathroom Sales Direct |
| 7 | Reece | 4.1% | 4.4K | -18.5% | Reece |
| 8 | Bathroom Warehouse | 2.7% | 2.9K | 0.0% | Bathroom Warehouse |

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tradelink | 40.5K | 31.9% | 1 |
| Oct 2025 | Highgrove Bathrooms | 33.1K | 26% | 2 |
| Oct 2025 | ABI Interiors | 27.1K | 21.3% | 3 |
| Oct 2025 | Bunnings | 6.6K | 5.2% | 4 |
| Oct 2025 | Bathroom Sales Direct | 5.4K | 4.2% | 5 |
| Oct 2025 | Reece | 5.4K | 4.2% | 6 |
| Oct 2025 | The Blue Space | 5.4K | 4.2% | 7 |
| Oct 2025 | Bathroom Warehouse | 3.6K | 2.8% | 8 |
| Nov 2025 | Tradelink | 40.5K | 32% | 1 |
| Nov 2025 | Highgrove Bathrooms | 33.1K | 26.1% | 2 |
| Nov 2025 | ABI Interiors | 27.1K | 21.4% | 3 |
| Nov 2025 | Bunnings | 6.6K | 5.2% | 4 |
| Nov 2025 | The Blue Space | 6.6K | 5.2% | 5 |
| Nov 2025 | Bathroom Sales Direct | 5.4K | 4.3% | 6 |
| Nov 2025 | Reece | 4.4K | 3.5% | 7 |
| Nov 2025 | Bathroom Warehouse | 2.9K | 2.3% | 8 |
| Dec 2025 | Tradelink | 33.1K | 37.8% | 1 |
| Dec 2025 | Highgrove Bathrooms | 22.2K | 25.4% | 2 |
| Dec 2025 | ABI Interiors | 14.8K | 16.9% | 3 |
| Dec 2025 | Bunnings | 5.4K | 6.2% | 4 |
| Dec 2025 | Bathroom Sales Direct | 3.6K | 4.1% | 5 |
| Dec 2025 | The Blue Space | 3.6K | 4.1% | 6 |
| Dec 2025 | Reece | 2.9K | 3.3% | 7 |
| Dec 2025 | Bathroom Warehouse | 1.9K | 2.2% | 8 |
| Jan 2026 | Tradelink | 40.5K | 35.5% | 1 |
| Jan 2026 | Highgrove Bathrooms | 27.1K | 23.8% | 2 |
| Jan 2026 | ABI Interiors | 22.2K | 19.5% | 3 |
| Jan 2026 | Bunnings | 8.1K | 7.1% | 4 |
| Jan 2026 | Bathroom Sales Direct | 4.4K | 3.9% | 5 |
| Jan 2026 | Reece | 4.4K | 3.9% | 6 |
| Jan 2026 | The Blue Space | 4.4K | 3.9% | 7 |
| Jan 2026 | Bathroom Warehouse | 2.9K | 2.5% | 8 |
| Feb 2026 | Highgrove Bathrooms | 33.1K | 29% | 1 |
| Feb 2026 | Tradelink | 33.1K | 29% | 2 |
| Feb 2026 | ABI Interiors | 22.2K | 19.5% | 3 |
| Feb 2026 | Bunnings | 8.1K | 7.1% | 4 |
| Feb 2026 | Bathroom Sales Direct | 5.4K | 4.7% | 5 |
| Feb 2026 | The Blue Space | 5.4K | 4.7% | 6 |
| Feb 2026 | Reece | 4.4K | 3.9% | 7 |
| Feb 2026 | Bathroom Warehouse | 2.4K | 2.1% | 8 |
| Mar 2026 | Tradelink | 40.5K | 31.6% | 1 |
| Mar 2026 | Highgrove Bathrooms | 33.1K | 25.8% | 2 |
| Mar 2026 | ABI Interiors | 27.1K | 21.2% | 3 |
| Mar 2026 | Bunnings | 8.1K | 6.3% | 4 |
| Mar 2026 | Bathroom Sales Direct | 6.6K | 5.2% | 5 |
| Mar 2026 | The Blue Space | 5.4K | 4.2% | 6 |
| Mar 2026 | Reece | 4.4K | 3.4% | 7 |
| Mar 2026 | Bathroom Warehouse | 2.9K | 2.3% | 8 |
| Apr 2026 | Highgrove Bathrooms | 33.1K | 27.7% | 1 |
| Apr 2026 | Tradelink | 33.1K | 27.7% | 2 |
| Apr 2026 | ABI Interiors | 27.1K | 22.7% | 3 |
| Apr 2026 | Bunnings | 8.1K | 6.8% | 4 |
| Apr 2026 | Bathroom Sales Direct | 5.4K | 4.5% | 5 |
| Apr 2026 | The Blue Space | 5.4K | 4.5% | 6 |
| Apr 2026 | Reece | 4.4K | 3.7% | 7 |
| Apr 2026 | Bathroom Warehouse | 2.9K | 2.4% | 8 |
| May 2026 | ABI Interiors | 33.1K | 25.9% | 1 |
| May 2026 | Highgrove Bathrooms | 33.1K | 25.9% | 2 |
| May 2026 | Tradelink | 33.1K | 25.9% | 3 |
| May 2026 | Bunnings | 8.1K | 6.3% | 4 |
| May 2026 | Bathroom Sales Direct | 6.6K | 5.2% | 5 |
| May 2026 | Reece | 5.4K | 4.2% | 6 |
| May 2026 | The Blue Space | 5.4K | 4.2% | 7 |
| May 2026 | Bathroom Warehouse | 2.9K | 2.3% | 8 |
| Jun 2026 | Highgrove Bathrooms | 40.5K | 31.4% | 1 |
| Jun 2026 | Tradelink | 33.1K | 25.7% | 2 |
| Jun 2026 | ABI Interiors | 27.1K | 21% | 3 |
| Jun 2026 | Bathroom Sales Direct | 6.6K | 5.1% | 4 |
| Jun 2026 | Bunnings | 6.6K | 5.1% | 5 |
| Jun 2026 | The Blue Space | 6.6K | 5.1% | 6 |
| Jun 2026 | Reece | 5.4K | 4.2% | 7 |
| Jun 2026 | Bathroom Warehouse | 2.9K | 2.3% | 8 |
| Jul 2026 | Highgrove Bathrooms | 33.1K | 27.5% | 1 |
| Jul 2026 | Tradelink | 33.1K | 27.5% | 2 |
| Jul 2026 | ABI Interiors | 27.1K | 22.5% | 3 |
| Jul 2026 | Bunnings | 8.1K | 6.7% | 4 |
| Jul 2026 | Bathroom Sales Direct | 5.4K | 4.5% | 5 |
| Jul 2026 | Reece | 5.4K | 4.5% | 6 |
| Jul 2026 | The Blue Space | 5.4K | 4.5% | 7 |
| Jul 2026 | Bathroom Warehouse | 2.9K | 2.4% | 8 |
| Aug 2026 | Highgrove Bathrooms | 33.1K | 27.5% | 1 |
| Aug 2026 | Tradelink | 33.1K | 27.5% | 2 |
| Aug 2026 | ABI Interiors | 27.1K | 22.5% | 3 |
| Aug 2026 | Bunnings | 8.1K | 6.7% | 4 |
| Aug 2026 | Bathroom Sales Direct | 5.4K | 4.5% | 5 |
| Aug 2026 | Reece | 5.4K | 4.5% | 6 |
| Aug 2026 | The Blue Space | 5.4K | 4.5% | 7 |
| Aug 2026 | Bathroom Warehouse | 2.9K | 2.4% | 8 |
| Sep 2026 | Tradelink | 33.1K | 30.8% | 1 |
| Sep 2026 | Highgrove Bathrooms | 27.1K | 25.2% | 2 |
| Sep 2026 | ABI Interiors | 22.2K | 20.6% | 3 |
| Sep 2026 | Bunnings | 8.1K | 7.5% | 4 |
| Sep 2026 | The Blue Space | 5.4K | 5% | 5 |
| Sep 2026 | Bathroom Sales Direct | 4.4K | 4.1% | 6 |
| Sep 2026 | Reece | 4.4K | 4.1% | 7 |
| Sep 2026 | Bathroom Warehouse | 2.9K | 2.7% | 8 |

## What is being compared

- **ABI Interiors**: Measured on the search term “abi interiors”.
- **Bathroom Sales Direct**: Measured on the search term “bathroom sales direct”.
- **Bathroom Warehouse**: Measured on the search term “bathroom warehouse”.
- **Bunnings**: Measured on the search term “bunnings bathroom vanity”.
- **Highgrove Bathrooms**: Measured on the search term “highgrove bathrooms”.
- **Reece**: Measured on the search term “reece bathrooms”.
- **The Blue Space**: Measured on the search term “the blue space”.
- **Tradelink**: Measured on the search term “tradelink”.

- [ABI Interiors](/demand/au/brands/abi-interiors)
- [Bathroom Sales Direct](/demand/au/brands/bathroom-sales-direct)
- [Bathroom Warehouse](/demand/au/brands/bathroom-warehouse)
- [Bunnings](/demand/au/brands/bunnings)
- [Highgrove Bathrooms](/demand/au/brands/highgrove-bathrooms)
- [Reece](/demand/au/brands/reece)
- [The Blue Space](/demand/au/brands/the-blue-space)
- [Tradelink](/demand/au/brands/tradelink)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bathroom retailers in Australia?

In September 2026, Tradelink was the most searched among bathroom retailers in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Bathroom retailers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-bathroom-retailers

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-bathroom-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.