--- title: "Banks in Australia: Which are searched most?" description: "Compare the banks Australians open everyday and savings accounts with. Share of Search among CommBank, ANZ, Westpac, NAB, Bendigo Bank, Macquarie Bank, ubank, ING and Up, the banks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-banks" publisher: "Brandwave" --- # Banks in Australia: Which are searched most? Compare the banks Australians open everyday and savings accounts with. Share of Search among CommBank, ANZ, Westpac, NAB, Bendigo Bank, Macquarie Bank, ubank, ING and Up, the banks Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Banks - **Market**: Australia - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: CommBank, 28.4% ## Which brand is most popular in search among banks in Australia? - In September 2026, CommBank was the most searched among banks in Australia, with an estimated 1.6M branded searches, 28.4% of all searches for the nine we track. - ANZ is in 2nd place, 7.3 percentage points behind at 21%. - Across the 12 months ending September 2026, CommBank’s share of searches among banks in Australia decreased from 30.5% to 28.4%. - Across the 12 months ending September 2026, NAB’s share of searches among banks in Australia increased from 17.6% to 18.1%. - Across the 12 months ending September 2026, CommBank’s share of searches among banks in Australia peaked at 31.1% in February 2026 and was lowest at 25.5% in May 2026. - Across the 12 months ending September 2026, ANZ’s share of searches among banks in Australia peaked at 23.7% in July 2026 and was lowest at 18.7% in August 2026. - Across the 12 months ending September 2026, Westpac’s share of searches among banks in Australia peaked at 23.7% in July 2026 and was lowest at 20.6% in October 2025. - Across the 12 months ending September 2026, NAB’s share of searches among banks in Australia peaked at 19.4% in August 2026 and was lowest at 15.6% in December 2025. - Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia peaked at 5.8% in April 2026 and was lowest at 4.5% in January 2026. - Across the 12 months ending September 2026, ANZ, Westpac, Bendigo Bank, Macquarie Bank, ubank, ING and Up held steady: their share of searches among banks in Australia each moved less than 0.5 percentage points. ## Top banks in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, CommBank, Macquarie Bank and ING were mentioned most often, in four of the five answers. ING was recommended most often, coming first in one out of four answers that gave a list. Macquarie Bank was second, and CommBank was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Bendigo Bank, 9. Macquarie Bank Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## Compare search popularity between leading brands - [CommBank vs ANZ: compare search popularity](/demand/au/compare/anz-vs-commbank): 28.4% against 21% Share of Search. - [CommBank vs Westpac: compare search popularity](/demand/au/compare/commbank-vs-westpac): 28.4% against 21% Share of Search. - [CommBank vs NAB: compare search popularity](/demand/au/compare/commbank-vs-nab-bank): 28.4% against 18.1% Share of Search. - [CommBank vs Bendigo Bank: compare search popularity](/demand/au/compare/bendigo-bank-vs-commbank): 28.4% against 5.2% Share of Search. - [ANZ vs Westpac: compare search popularity](/demand/au/compare/anz-vs-westpac): 21% Share of Search each. - [ANZ vs NAB: compare search popularity](/demand/au/compare/anz-vs-nab-bank): 21% against 18.1% Share of Search. - [ANZ vs Bendigo Bank: compare search popularity](/demand/au/compare/anz-vs-bendigo-bank): 21% against 5.2% Share of Search. - [Westpac vs NAB: compare search popularity](/demand/au/compare/nab-bank-vs-westpac): 21% against 18.1% Share of Search. - [Westpac vs Bendigo Bank: compare search popularity](/demand/au/compare/bendigo-bank-vs-westpac): 21% against 5.2% Share of Search. - [NAB vs Bendigo Bank: compare search popularity](/demand/au/compare/bendigo-bank-vs-nab-bank): 18.1% against 5.2% Share of Search. ## How did search popularity change for Australia banks in September 2026? - In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches. - In September 2026, Westpac lost share of searches among banks in Australia, from 22.9% to 21%. - In September 2026, NAB lost share of searches among banks in Australia, from 19.4% to 18.1%. - CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 26% to 28.4% in September 2026. - Estimated monthly branded searches for Macquarie Bank in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CommBank | 28.4% | 1.6M | -9.7% | Commonwealth Bank | | 2 | ANZ | 21% | 1.2M | 0.0% | ANZ Bank New Zealand Limited | | 3 | Westpac | 21% | 1.2M | -18.7% | Westpac New Zealand Limited | | 4 | NAB | 18.1% | 1M | -17.3% | National Australia Bank | | 5 | Bendigo Bank | 5.2% | 301K | -18.2% | Bendigo Bank | | 6 | Macquarie Bank | 3.5% | 201K | 0.0% | Macquarie Bank | | 7 | ubank | 1.3% | 74K | 0.0% | National Australia Bank | | 8 | ING | 1% | 59.4K | +17.9% | ING | | 9 | Up | 0.57% | 33.1K | 0.0% | Up | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CommBank | 2.2M | 30.5% | 1 | | Oct 2025 | ANZ | 1.5M | 20.6% | 2 | | Oct 2025 | Westpac | 1.5M | 20.6% | 3 | | Oct 2025 | NAB | 1.3M | 17.6% | 4 | | Oct 2025 | Bendigo Bank | 368K | 5.1% | 5 | | Oct 2025 | Macquarie Bank | 246K | 3.4% | 6 | | Oct 2025 | ubank | 74K | 1% | 7 | | Oct 2025 | ING | 62.7K | 0.86% | 8 | | Oct 2025 | Up | 33.1K | 0.45% | 9 | | Nov 2025 | CommBank | 2M | 28.4% | 1 | | Nov 2025 | ANZ | 1.5M | 21.3% | 2 | | Nov 2025 | Westpac | 1.5M | 21.3% | 3 | | Nov 2025 | NAB | 1.3M | 18.2% | 4 | | Nov 2025 | Bendigo Bank | 368K | 5.2% | 5 | | Nov 2025 | Macquarie Bank | 246K | 3.5% | 6 | | Nov 2025 | ubank | 60.5K | 0.86% | 7 | | Nov 2025 | ING | 55.3K | 0.79% | 8 | | Nov 2025 | Up | 33.1K | 0.47% | 9 | | Dec 2025 | CommBank | 2M | 29.6% | 1 | | Dec 2025 | ANZ | 1.5M | 22.2% | 2 | | Dec 2025 | Westpac | 1.5M | 22.2% | 3 | | Dec 2025 | NAB | 1M | 15.6% | 4 | | Dec 2025 | Bendigo Bank | 368K | 5.5% | 5 | | Dec 2025 | Macquarie Bank | 201K | 3% | 6 | | Dec 2025 | ubank | 60.5K | 0.9% | 7 | | Dec 2025 | ING | 43K | 0.64% | 8 | | Dec 2025 | Up | 27.1K | 0.4% | 9 | | Jan 2026 | CommBank | 2M | 29.8% | 1 | | Jan 2026 | ANZ | 1.5M | 22.4% | 2 | | Jan 2026 | Westpac | 1.5M | 22.4% | 3 | | Jan 2026 | NAB | 1M | 15.6% | 4 | | Jan 2026 | Bendigo Bank | 301K | 4.5% | 5 | | Jan 2026 | Macquarie Bank | 201K | 3% | 6 | | Jan 2026 | ubank | 74K | 1.1% | 7 | | Jan 2026 | ING | 50.4K | 0.75% | 8 | | Jan 2026 | Up | 33.1K | 0.49% | 9 | | Feb 2026 | CommBank | 2M | 31.1% | 1 | | Feb 2026 | Westpac | 1.5M | 23.3% | 2 | | Feb 2026 | ANZ | 1.2M | 19% | 3 | | Feb 2026 | NAB | 1M | 16.3% | 4 | | Feb 2026 | Bendigo Bank | 301K | 4.7% | 5 | | Feb 2026 | Macquarie Bank | 201K | 3.1% | 6 | | Feb 2026 | ubank | 74K | 1.2% | 7 | | Feb 2026 | ING | 50.4K | 0.78% | 8 | | Feb 2026 | Up | 33.1K | 0.51% | 9 | | Mar 2026 | CommBank | 2M | 28.5% | 1 | | Mar 2026 | ANZ | 1.5M | 21.4% | 2 | | Mar 2026 | Westpac | 1.5M | 21.4% | 3 | | Mar 2026 | NAB | 1.3M | 18.3% | 4 | | Mar 2026 | Bendigo Bank | 368K | 5.3% | 5 | | Mar 2026 | Macquarie Bank | 201K | 2.9% | 6 | | Mar 2026 | ubank | 74K | 1.1% | 7 | | Mar 2026 | ING | 50.4K | 0.72% | 8 | | Mar 2026 | Up | 33.1K | 0.47% | 9 | | Apr 2026 | CommBank | 1.6M | 25.7% | 1 | | Apr 2026 | ANZ | 1.5M | 23.5% | 2 | | Apr 2026 | Westpac | 1.5M | 23.5% | 3 | | Apr 2026 | NAB | 1M | 16.4% | 4 | | Apr 2026 | Bendigo Bank | 368K | 5.8% | 5 | | Apr 2026 | Macquarie Bank | 201K | 3.1% | 6 | | Apr 2026 | ubank | 60.5K | 0.95% | 7 | | Apr 2026 | ING | 41.2K | 0.64% | 8 | | Apr 2026 | Up | 27.1K | 0.42% | 9 | | May 2026 | CommBank | 1.6M | 25.5% | 1 | | May 2026 | ANZ | 1.5M | 23.2% | 2 | | May 2026 | Westpac | 1.5M | 23.2% | 3 | | May 2026 | NAB | 1M | 16.2% | 4 | | May 2026 | Bendigo Bank | 368K | 5.7% | 5 | | May 2026 | Macquarie Bank | 246K | 3.8% | 6 | | May 2026 | ubank | 74K | 1.1% | 7 | | May 2026 | ING | 50.4K | 0.78% | 8 | | May 2026 | Up | 33.1K | 0.51% | 9 | | Jun 2026 | CommBank | 1.6M | 26% | 1 | | Jun 2026 | ANZ | 1.5M | 23.7% | 2 | | Jun 2026 | Westpac | 1.5M | 23.7% | 3 | | Jun 2026 | NAB | 1M | 16.6% | 4 | | Jun 2026 | Bendigo Bank | 301K | 4.7% | 5 | | Jun 2026 | Macquarie Bank | 201K | 3.2% | 6 | | Jun 2026 | ubank | 74K | 1.2% | 7 | | Jun 2026 | ING | 41.2K | 0.65% | 8 | | Jun 2026 | Up | 27.1K | 0.43% | 9 | | Jul 2026 | CommBank | 1.6M | 26% | 1 | | Jul 2026 | ANZ | 1.5M | 23.7% | 2 | | Jul 2026 | Westpac | 1.5M | 23.7% | 3 | | Jul 2026 | NAB | 1M | 16.6% | 4 | | Jul 2026 | Bendigo Bank | 301K | 4.8% | 5 | | Jul 2026 | Macquarie Bank | 201K | 3.2% | 6 | | Jul 2026 | ubank | 60.5K | 0.96% | 7 | | Jul 2026 | ING | 43K | 0.68% | 8 | | Jul 2026 | Up | 27.1K | 0.43% | 9 | | Aug 2026 | CommBank | 1.8M | 27.9% | 1 | | Aug 2026 | Westpac | 1.5M | 22.9% | 2 | | Aug 2026 | NAB | 1.3M | 19.4% | 3 | | Aug 2026 | ANZ | 1.2M | 18.7% | 4 | | Aug 2026 | Bendigo Bank | 368K | 5.6% | 5 | | Aug 2026 | Macquarie Bank | 201K | 3.1% | 6 | | Aug 2026 | ubank | 74K | 1.1% | 7 | | Aug 2026 | ING | 50.4K | 0.77% | 8 | | Aug 2026 | Up | 33.1K | 0.51% | 9 | | Sep 2026 | CommBank | 1.6M | 28.4% | 1 | | Sep 2026 | ANZ | 1.2M | 21% | 2 | | Sep 2026 | Westpac | 1.2M | 21% | 3 | | Sep 2026 | NAB | 1M | 18.1% | 4 | | Sep 2026 | Bendigo Bank | 301K | 5.2% | 5 | | Sep 2026 | Macquarie Bank | 201K | 3.5% | 6 | | Sep 2026 | ubank | 74K | 1.3% | 7 | | Sep 2026 | ING | 59.4K | 1% | 8 | | Sep 2026 | Up | 33.1K | 0.57% | 9 | ## What is being compared - **ANZ**: Measured on the search term “anz”. - **Bendigo Bank**: Measured on the search term “bendigo bank”. - **CommBank**: Measured on the search terms “commbank” and “commonwealth bank”, summed into one figure. - **ING**: Measured on the search terms “ing australia” and “ing bank”, summed into one figure. - **Macquarie Bank**: Measured on the search term “macquarie bank”. - **NAB**: Measured on the search terms “nab” and “nab bank”, summed into one figure. - **ubank**: Measured on the search term “ubank”. - **Up**: Measured on the search term “up bank”. - **Westpac**: Measured on the search term “westpac”. - [ANZ](/demand/au/brands/anz) - [Bendigo Bank](/demand/au/brands/bendigo-bank) - [CommBank](/demand/au/brands/commbank) - [ING](/demand/au/brands/ing-australia) - [Macquarie Bank](/demand/au/brands/macquarie-bank) - [NAB](/demand/au/brands/nab-bank) - [ubank](/demand/au/brands/ubank) - [Up](/demand/au/brands/up-bank) - [Westpac](/demand/au/brands/westpac) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among banks in Australia? In September 2026, CommBank was the most searched among banks in Australia, with an estimated 1.6M branded searches, 28.4% of all searches for the nine we track. ## Cite this page Brandwave. "Banks in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-banks This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-banks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.