---
title: "Bakery chains in Australia: Which are searched most?"
description: "Compare the bakery chains people in Australia buy bread, pies and cakes from. Share of Search among Bakers Delight, Breadtop, Muffin Break, Brumby's, Pie Face, Banjo's and Michel's Patisserie, the bakery chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-bakery-chains"
publisher: "Brandwave"
---

# Bakery chains in Australia: Which are searched most?

Compare the bakery chains people in Australia buy bread, pies and cakes from. Share of Search among Bakers Delight, Breadtop, Muffin Break, Brumby's, Pie Face, Banjo's and Michel's Patisserie, the bakery chains Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bakery chains
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bakers Delight, 45.5%

## Which brand is most popular in search among bakery chains in Australia?

- In September 2026, Bakers Delight was the most searched among bakery chains in Australia, with an estimated 110K branded searches, 45.5% of all searches for the seven we track.
- Breadtop is in 2nd place, 14.9 percentage points behind at 30.6%.
- Across the 12 months ending September 2026, Bakers Delight’s share of searches among bakery chains in Australia decreased from 46.4% to 45.5%.
- Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia decreased from 31.2% to 30.6%.
- Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia increased from 1.2% to 3.4%.
- Across the 12 months ending September 2026, Bakers Delight’s share of searches among bakery chains in Australia peaked at 58.6% in April 2026 and was lowest at 45.4% in August 2026.
- Across the 12 months ending September 2026, Breadtop’s share of searches among bakery chains in Australia peaked at 31.2% in October 2025 and was lowest at 20.9% in March 2026.
- Across the 12 months ending September 2026, Muffin Break’s share of searches among bakery chains in Australia peaked at 8% in November 2025 and was lowest at 5.3% in April 2026.
- Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia peaked at 8% in November 2025 and was lowest at 5.1% in March 2026.
- Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia peaked at 7.9% in January 2026 and was lowest at 5.3% in April 2026.
- Across the 12 months ending September 2026, Banjo's’ share of searches among bakery chains in Australia peaked at 3.5% in May 2026 and was lowest at 1.1% in November 2025.
- Across the 12 months ending September 2026, Michel's Patisserie’s share of searches among bakery chains in Australia peaked at 1.9% in March 2026 and was lowest at 0.67% in April 2026.
- Across the 12 months ending September 2026, Muffin Break, Brumby's, Pie Face and Michel's Patisserie held steady: their share of searches among bakery chains in Australia each moved less than 0.5 percentage points.

## Top bakery chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Bakers Delight appeared every time. Bakers Delight was recommended most often, coming first in every answer. Banjo's was second, and Breadtop was third. Muffin Break, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Bakers Delight | 1st | 3 of 3 | 3 of 3 |
| Banjo's | 2nd | 2 of 3 | 2 of 3 |
| Breadtop | 3rd | 2 of 3 | 2 of 3 |
| Brumby's | 4th | 1 of 3 | 1 of 3 |
| Pie Face | 4th | 2 of 3 | 2 of 3 |
| Muffin Break | Not ranked | 0 of 3 | 0 of 3 |
| Michel's Patisserie | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about bakery chains

- Asked ChatGPT "What's the best bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Breadtop, 4. Pie Face
- Asked ChatGPT "Which bakery chain has the best bread in Australia?": 1. Bakers Delight, 2. Breadtop
- Asked ChatGPT "Where can I buy good pies and pastries at a bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Brumby's, 4. Pie Face

Not named in any answer: Muffin Break and Michel's Patisserie.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## Compare search popularity between leading brands

- [Bakers Delight vs Breadtop: compare search popularity](/demand/au/compare/bakers-delight-vs-breadtop): 45.5% against 30.6% Share of Search.
- [Bakers Delight vs Muffin Break: compare search popularity](/demand/au/compare/bakers-delight-vs-muffin-break): 45.5% against 7.5% Share of Search.
- [Bakers Delight vs Brumby's: compare search popularity](/demand/au/compare/bakers-delight-vs-brumbys): 45.5% against 6.1% Share of Search.
- [Bakers Delight vs Pie Face: compare search popularity](/demand/au/compare/bakers-delight-vs-pie-face): 45.5% against 6.1% Share of Search.
- [Breadtop vs Muffin Break: compare search popularity](/demand/au/compare/breadtop-vs-muffin-break): 30.6% against 7.5% Share of Search.
- [Breadtop vs Brumby's: compare search popularity](/demand/au/compare/breadtop-vs-brumbys): 30.6% against 6.1% Share of Search.
- [Breadtop vs Pie Face: compare search popularity](/demand/au/compare/breadtop-vs-pie-face): 30.6% against 6.1% Share of Search.
- [Muffin Break vs Brumby's: compare search popularity](/demand/au/compare/brumbys-vs-muffin-break): 7.5% against 6.1% Share of Search.
- [Muffin Break vs Pie Face: compare search popularity](/demand/au/compare/muffin-break-vs-pie-face): 7.5% against 6.1% Share of Search.
- [Brumby's vs Pie Face: compare search popularity](/demand/au/compare/brumbys-vs-pie-face): 6.1% Share of Search each.

## How did search popularity change for Australia bakery chains in September 2026?

- Estimated monthly branded searches for Banjo's in Australia rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026.
- Estimated monthly branded searches for Michel's Patisserie in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bakers Delight | 45.5% | 110K | 0.0% | Bakers Delight |
| 2 | Breadtop | 30.6% | 74K | 0.0% | Breadtop |
| 3 | Muffin Break | 7.5% | 18.1K | 0.0% | Muffin Break |
| 4 | Brumby's | 6.1% | 14.8K | 0.0% | Brumby's |
| 5 | Pie Face | 6.1% | 14.8K | 0.0% | Pie Face |
| 6 | Banjo's | 3.4% | 8.1K | 0.0% | Banjo's |
| 7 | Michel's Patisserie | 0.79% | 1.9K | -20.8% | Michel's Patisserie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bakers Delight | 110K | 46.4% | 1 |
| Oct 2025 | Breadtop | 74K | 31.2% | 2 |
| Oct 2025 | Muffin Break | 18.1K | 7.6% | 3 |
| Oct 2025 | Brumby's | 14.8K | 6.2% | 4 |
| Oct 2025 | Pie Face | 14.8K | 6.2% | 5 |
| Oct 2025 | Banjo's | 2.9K | 1.2% | 6 |
| Oct 2025 | Michel's Patisserie | 2.4K | 1% | 7 |
| Nov 2025 | Bakers Delight | 110K | 48.6% | 1 |
| Nov 2025 | Breadtop | 60.5K | 26.7% | 2 |
| Nov 2025 | Brumby's | 18.1K | 8% | 3 |
| Nov 2025 | Muffin Break | 18.1K | 8% | 4 |
| Nov 2025 | Pie Face | 14.8K | 6.5% | 5 |
| Nov 2025 | Banjo's | 2.4K | 1.1% | 6 |
| Nov 2025 | Michel's Patisserie | 2.4K | 1.1% | 7 |
| Dec 2025 | Bakers Delight | 135K | 51% | 1 |
| Dec 2025 | Breadtop | 74K | 27.9% | 2 |
| Dec 2025 | Muffin Break | 18.1K | 6.8% | 3 |
| Dec 2025 | Pie Face | 18.1K | 6.8% | 4 |
| Dec 2025 | Brumby's | 14.8K | 5.6% | 5 |
| Dec 2025 | Banjo's | 2.9K | 1.1% | 6 |
| Dec 2025 | Michel's Patisserie | 1.9K | 0.72% | 7 |
| Jan 2026 | Bakers Delight | 110K | 48.2% | 1 |
| Jan 2026 | Breadtop | 60.5K | 26.5% | 2 |
| Jan 2026 | Muffin Break | 18.1K | 7.9% | 3 |
| Jan 2026 | Pie Face | 18.1K | 7.9% | 4 |
| Jan 2026 | Brumby's | 14.8K | 6.5% | 5 |
| Jan 2026 | Banjo's | 4.4K | 1.9% | 6 |
| Jan 2026 | Michel's Patisserie | 2.4K | 1.1% | 7 |
| Feb 2026 | Bakers Delight | 110K | 49.1% | 1 |
| Feb 2026 | Breadtop | 60.5K | 27% | 2 |
| Feb 2026 | Brumby's | 14.8K | 6.6% | 3 |
| Feb 2026 | Muffin Break | 14.8K | 6.6% | 4 |
| Feb 2026 | Pie Face | 14.8K | 6.6% | 5 |
| Feb 2026 | Banjo's | 6.6K | 2.9% | 6 |
| Feb 2026 | Michel's Patisserie | 2.4K | 1.1% | 7 |
| Mar 2026 | Bakers Delight | 165K | 56.9% | 1 |
| Mar 2026 | Breadtop | 60.5K | 20.9% | 2 |
| Mar 2026 | Muffin Break | 18.1K | 6.2% | 3 |
| Mar 2026 | Pie Face | 18.1K | 6.2% | 4 |
| Mar 2026 | Brumby's | 14.8K | 5.1% | 5 |
| Mar 2026 | Banjo's | 8.1K | 2.8% | 6 |
| Mar 2026 | Michel's Patisserie | 5.4K | 1.9% | 7 |
| Apr 2026 | Bakers Delight | 165K | 58.6% | 1 |
| Apr 2026 | Breadtop | 60.5K | 21.5% | 2 |
| Apr 2026 | Brumby's | 14.8K | 5.3% | 3 |
| Apr 2026 | Muffin Break | 14.8K | 5.3% | 4 |
| Apr 2026 | Pie Face | 14.8K | 5.3% | 5 |
| Apr 2026 | Banjo's | 9.9K | 3.5% | 6 |
| Apr 2026 | Michel's Patisserie | 1.9K | 0.67% | 7 |
| May 2026 | Bakers Delight | 110K | 48.1% | 1 |
| May 2026 | Breadtop | 60.5K | 26.5% | 2 |
| May 2026 | Muffin Break | 18.1K | 7.9% | 3 |
| May 2026 | Brumby's | 14.8K | 6.5% | 4 |
| May 2026 | Pie Face | 14.8K | 6.5% | 5 |
| May 2026 | Banjo's | 8.1K | 3.5% | 6 |
| May 2026 | Michel's Patisserie | 2.4K | 1% | 7 |
| Jun 2026 | Bakers Delight | 110K | 48.1% | 1 |
| Jun 2026 | Breadtop | 60.5K | 26.5% | 2 |
| Jun 2026 | Brumby's | 18.1K | 7.9% | 3 |
| Jun 2026 | Muffin Break | 14.8K | 6.5% | 4 |
| Jun 2026 | Pie Face | 14.8K | 6.5% | 5 |
| Jun 2026 | Banjo's | 8.1K | 3.5% | 6 |
| Jun 2026 | Michel's Patisserie | 2.4K | 1% | 7 |
| Jul 2026 | Bakers Delight | 110K | 48% | 1 |
| Jul 2026 | Breadtop | 60.5K | 26.4% | 2 |
| Jul 2026 | Muffin Break | 18.1K | 7.9% | 3 |
| Jul 2026 | Brumby's | 14.8K | 6.5% | 4 |
| Jul 2026 | Pie Face | 14.8K | 6.5% | 5 |
| Jul 2026 | Banjo's | 8.1K | 3.5% | 6 |
| Jul 2026 | Michel's Patisserie | 2.9K | 1.3% | 7 |
| Aug 2026 | Bakers Delight | 110K | 45.4% | 1 |
| Aug 2026 | Breadtop | 74K | 30.6% | 2 |
| Aug 2026 | Muffin Break | 18.1K | 7.5% | 3 |
| Aug 2026 | Brumby's | 14.8K | 6.1% | 4 |
| Aug 2026 | Pie Face | 14.8K | 6.1% | 5 |
| Aug 2026 | Banjo's | 8.1K | 3.3% | 6 |
| Aug 2026 | Michel's Patisserie | 2.4K | 0.99% | 7 |
| Sep 2026 | Bakers Delight | 110K | 45.5% | 1 |
| Sep 2026 | Breadtop | 74K | 30.6% | 2 |
| Sep 2026 | Muffin Break | 18.1K | 7.5% | 3 |
| Sep 2026 | Brumby's | 14.8K | 6.1% | 4 |
| Sep 2026 | Pie Face | 14.8K | 6.1% | 5 |
| Sep 2026 | Banjo's | 8.1K | 3.4% | 6 |
| Sep 2026 | Michel's Patisserie | 1.9K | 0.79% | 7 |

## What is being compared

- **Bakers Delight**: Measured on the search term “bakers delight”.
- **Banjo's**: Measured on the search term “banjos bakery”.
- **Breadtop**: Measured on the search term “breadtop”.
- **Brumby's**: Measured on the search term “brumbys”.
- **Michel's Patisserie**: Measured on the search term “michels patisserie”.
- **Muffin Break**: Measured on the search term “muffin break”.
- **Pie Face**: Measured on the search term “pie face”.

- [Bakers Delight](/demand/au/brands/bakers-delight)
- [Banjo's](/demand/au/brands/banjos)
- [Breadtop](/demand/au/brands/breadtop)
- [Brumby's](/demand/au/brands/brumbys)
- [Michel's Patisserie](/demand/au/brands/michels-patisserie)
- [Muffin Break](/demand/au/brands/muffin-break)
- [Pie Face](/demand/au/brands/pie-face)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bakery chains in Australia?

In September 2026, Bakers Delight was the most searched among bakery chains in Australia, with an estimated 110K branded searches, 45.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Bakery chains in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-bakery-chains

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-bakery-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.