---
title: "Air fryer brands in Australia: Which are searched most?"
description: "Compare the air fryer brands Australians buy. Share of Search among Ninja, Kmart, Philips, Tefal, Sunbeam, Russell Hobbs, Breville, COSORI, Kogan and NutriBullet, the air fryer brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-air-fryer-brands"
publisher: "Brandwave"
---

# Air fryer brands in Australia: Which are searched most?

Compare the air fryer brands Australians buy. Share of Search among Ninja, Kmart, Philips, Tefal, Sunbeam, Russell Hobbs, Breville, COSORI, Kogan and NutriBullet, the air fryer brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air fryer brands
- **Market**: Australia
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ninja, 42.4%

## Which brand is most popular in search among air fryer brands in Australia?

- In September 2026, Ninja was the most searched among air fryer brands in Australia, with an estimated 49.5K branded searches, 42.4% of all searches for the ten we track.
- Kmart is in 2nd place, 14.1 percentage points behind at 28.4%.
- Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia increased from 36.9% to 42.4%.
- Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia decreased from 30.1% to 28.4%.
- Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia decreased from 16.5% to 12.7%.
- Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in Australia increased from 0.8% to 1.4%.
- Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia peaked at 50.6% in June 2026 and was lowest at 36.9% in October 2025.
- Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia peaked at 31.7% in March 2026 and was lowest at 22.6% in June 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia peaked at 20.7% in December 2025 and was lowest at 12.3% in August 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in Australia peaked at 5.5% in June 2026 and was lowest at 3.5% in March 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among air fryer brands in Australia peaked at 4.1% in December 2025 and was lowest at 2.5% in June 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in Australia peaked at 2.7% in November 2025 and was lowest at 1.6% in June 2026.
- Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in Australia peaked at 2.8% in March 2026 and was lowest at 0.8% in October 2025.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in Australia peaked at 3% in August 2026 and was lowest at 0.6% in June 2026.
- Across the 12 months ending September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.
- Across the 12 months ending September 2026, Kogan fell from 8th to 9th among air fryer brands in Australia.
- Across the 12 months ending September 2026, Tefal, Sunbeam, Russell Hobbs, Breville and NutriBullet held steady: their share of searches among air fryer brands in Australia each moved less than 0.5 percentage points.

## Top air fryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja and Philips appeared every time. Ninja was recommended most often, coming first in every answer. Philips was second, and Breville was third. Russell Hobbs, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air fryer brands

- Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville
- Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips
- Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips
- Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal
- Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam

Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## Compare search popularity between leading brands

- [Ninja vs Kmart: compare search popularity](/demand/au/compare/kmart-australia-vs-ninja-kitchen): 42.4% against 28.4% Share of Search.
- [Ninja vs Philips: compare search popularity](/demand/au/compare/ninja-kitchen-vs-philips): 42.4% against 12.7% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/au/compare/ninja-kitchen-vs-tefal): 42.4% against 4.6% Share of Search.
- [Ninja vs Sunbeam: compare search popularity](/demand/au/compare/ninja-kitchen-vs-sunbeam): 42.4% against 3.8% Share of Search.
- [Kmart vs Philips: compare search popularity](/demand/au/compare/kmart-australia-vs-philips): 28.4% against 12.7% Share of Search.
- [Kmart vs Tefal: compare search popularity](/demand/au/compare/kmart-australia-vs-tefal): 28.4% against 4.6% Share of Search.
- [Kmart vs Sunbeam: compare search popularity](/demand/au/compare/kmart-australia-vs-sunbeam): 28.4% against 3.8% Share of Search.
- [Philips vs Tefal: compare search popularity](/demand/au/compare/philips-vs-tefal): 12.7% against 4.6% Share of Search.
- [Philips vs Sunbeam: compare search popularity](/demand/au/compare/philips-vs-sunbeam): 12.7% against 3.8% Share of Search.
- [Tefal vs Sunbeam: compare search popularity](/demand/au/compare/sunbeam-vs-tefal): 4.6% against 3.8% Share of Search.

## How did search popularity change for Australia air fryer brands in September 2026?

- In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%.
- In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%.
- In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%.
- Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
- In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia.
- In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.
- In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia.
- Estimated monthly branded searches for Philips in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 42.4% | 49.5K | 0.0% | SharkNinja |
| 2 | Kmart | 28.4% | 33.1K | 0.0% | Kmart |
| 3 | Philips | 12.7% | 14.8K | 0.0% | Philips |
| 4 | Tefal | 4.6% | 5.4K | 0.0% | Tefal |
| 5 | Sunbeam | 3.8% | 4.4K | 0.0% | Sunbeam |
| 6 | Russell Hobbs | 3.1% | 3.6K | 0.0% | Russell Hobbs |
| 7 | Breville | 2.1% | 2.4K | -17.2% | Breville |
| 8 | COSORI | 1.4% | 1.6K | -15.8% | COSORI |
| 9 | Kogan | 0.86% | 1K | -23.1% | Kogan.com |
| 10 | NutriBullet | 0.75% | 880 | -75.6% | NutriBullet |

Kmart and Kogan sell other things too, so only their searches that name this product count here, like “kmart air fryer”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 40.5K | 36.9% | 1 |
| Oct 2025 | Kmart | 33.1K | 30.1% | 2 |
| Oct 2025 | Philips | 18.1K | 16.5% | 3 |
| Oct 2025 | Tefal | 5.4K | 4.9% | 4 |
| Oct 2025 | Sunbeam | 4.4K | 4% | 5 |
| Oct 2025 | Russell Hobbs | 2.9K | 2.6% | 6 |
| Oct 2025 | Breville | 2.4K | 2.2% | 7 |
| Oct 2025 | Kogan | 1.3K | 1.2% | 8 |
| Oct 2025 | COSORI | 880 | 0.8% | 9 |
| Oct 2025 | NutriBullet | 880 | 0.8% | 10 |
| Nov 2025 | Ninja | 60.5K | 37.3% | 1 |
| Nov 2025 | Kmart | 40.5K | 25% | 2 |
| Nov 2025 | Philips | 33.1K | 20.4% | 3 |
| Nov 2025 | Tefal | 8.1K | 5% | 4 |
| Nov 2025 | Sunbeam | 6.6K | 4.1% | 5 |
| Nov 2025 | Breville | 4.4K | 2.7% | 6 |
| Nov 2025 | Russell Hobbs | 4.4K | 2.7% | 7 |
| Nov 2025 | COSORI | 1.6K | 0.99% | 8 |
| Nov 2025 | Kogan | 1.6K | 0.99% | 9 |
| Nov 2025 | NutriBullet | 1.3K | 0.8% | 10 |
| Dec 2025 | Ninja | 60.5K | 37.9% | 1 |
| Dec 2025 | Kmart | 40.5K | 25.3% | 2 |
| Dec 2025 | Philips | 33.1K | 20.7% | 3 |
| Dec 2025 | Sunbeam | 6.6K | 4.1% | 4 |
| Dec 2025 | Tefal | 6.6K | 4.1% | 5 |
| Dec 2025 | Russell Hobbs | 4.4K | 2.8% | 6 |
| Dec 2025 | Breville | 3.6K | 2.3% | 7 |
| Dec 2025 | Kogan | 1.6K | 1% | 8 |
| Dec 2025 | NutriBullet | 1.6K | 1% | 9 |
| Dec 2025 | COSORI | 1.3K | 0.81% | 10 |
| Jan 2026 | Ninja | 49.5K | 39.5% | 1 |
| Jan 2026 | Kmart | 33.1K | 26.4% | 2 |
| Jan 2026 | Philips | 22.2K | 17.7% | 3 |
| Jan 2026 | Tefal | 5.4K | 4.3% | 4 |
| Jan 2026 | Sunbeam | 4.4K | 3.5% | 5 |
| Jan 2026 | Russell Hobbs | 3.6K | 2.9% | 6 |
| Jan 2026 | Breville | 2.9K | 2.3% | 7 |
| Jan 2026 | COSORI | 1.6K | 1.3% | 8 |
| Jan 2026 | Kogan | 1.3K | 1% | 9 |
| Jan 2026 | NutriBullet | 1.3K | 1% | 10 |
| Feb 2026 | Ninja | 40.5K | 41.9% | 1 |
| Feb 2026 | Kmart | 27.1K | 28% | 2 |
| Feb 2026 | Philips | 14.8K | 15.3% | 3 |
| Feb 2026 | Sunbeam | 3.6K | 3.7% | 4 |
| Feb 2026 | Tefal | 3.6K | 3.7% | 5 |
| Feb 2026 | Russell Hobbs | 2.4K | 2.5% | 6 |
| Feb 2026 | Breville | 1.9K | 2% | 7 |
| Feb 2026 | COSORI | 1K | 1% | 8 |
| Feb 2026 | Kogan | 880 | 0.91% | 9 |
| Feb 2026 | NutriBullet | 880 | 0.91% | 10 |
| Mar 2026 | Ninja | 40.5K | 38.8% | 1 |
| Mar 2026 | Kmart | 33.1K | 31.7% | 2 |
| Mar 2026 | Philips | 14.8K | 14.2% | 3 |
| Mar 2026 | Tefal | 3.6K | 3.5% | 4 |
| Mar 2026 | COSORI | 2.9K | 2.8% | 5 |
| Mar 2026 | Russell Hobbs | 2.9K | 2.8% | 6 |
| Mar 2026 | Sunbeam | 2.9K | 2.8% | 7 |
| Mar 2026 | Breville | 1.9K | 1.8% | 8 |
| Mar 2026 | Kogan | 1K | 0.96% | 9 |
| Mar 2026 | NutriBullet | 720 | 0.69% | 10 |
| Apr 2026 | Ninja | 49.5K | 43.5% | 1 |
| Apr 2026 | Kmart | 33.1K | 29.1% | 2 |
| Apr 2026 | Philips | 14.8K | 13% | 3 |
| Apr 2026 | Tefal | 4.4K | 3.9% | 4 |
| Apr 2026 | Sunbeam | 3.6K | 3.2% | 5 |
| Apr 2026 | Russell Hobbs | 2.9K | 2.6% | 6 |
| Apr 2026 | Breville | 2.4K | 2.1% | 7 |
| Apr 2026 | COSORI | 1.3K | 1.1% | 8 |
| Apr 2026 | Kogan | 1K | 0.88% | 9 |
| Apr 2026 | NutriBullet | 720 | 0.63% | 10 |
| May 2026 | Ninja | 49.5K | 43.6% | 1 |
| May 2026 | Kmart | 33.1K | 29.1% | 2 |
| May 2026 | Philips | 14.8K | 13% | 3 |
| May 2026 | Tefal | 4.4K | 3.9% | 4 |
| May 2026 | Sunbeam | 3.6K | 3.2% | 5 |
| May 2026 | Russell Hobbs | 2.9K | 2.6% | 6 |
| May 2026 | Breville | 2.4K | 2.1% | 7 |
| May 2026 | COSORI | 1K | 0.88% | 8 |
| May 2026 | Kogan | 1K | 0.88% | 9 |
| May 2026 | NutriBullet | 880 | 0.77% | 10 |
| Jun 2026 | Ninja | 74K | 50.6% | 1 |
| Jun 2026 | Kmart | 33.1K | 22.6% | 2 |
| Jun 2026 | Philips | 18.1K | 12.4% | 3 |
| Jun 2026 | Tefal | 8.1K | 5.5% | 4 |
| Jun 2026 | Russell Hobbs | 3.6K | 2.5% | 5 |
| Jun 2026 | Sunbeam | 3.6K | 2.5% | 6 |
| Jun 2026 | Breville | 2.4K | 1.6% | 7 |
| Jun 2026 | COSORI | 1.6K | 1.1% | 8 |
| Jun 2026 | Kogan | 1K | 0.68% | 9 |
| Jun 2026 | NutriBullet | 880 | 0.6% | 10 |
| Jul 2026 | Ninja | 49.5K | 42.3% | 1 |
| Jul 2026 | Kmart | 33.1K | 28.3% | 2 |
| Jul 2026 | Philips | 14.8K | 12.6% | 3 |
| Jul 2026 | Tefal | 5.4K | 4.6% | 4 |
| Jul 2026 | Sunbeam | 4.4K | 3.8% | 5 |
| Jul 2026 | Russell Hobbs | 2.9K | 2.5% | 6 |
| Jul 2026 | Breville | 2.4K | 2% | 7 |
| Jul 2026 | COSORI | 2.4K | 2% | 8 |
| Jul 2026 | Kogan | 1.3K | 1.1% | 9 |
| Jul 2026 | NutriBullet | 880 | 0.75% | 10 |
| Aug 2026 | Ninja | 49.5K | 41.1% | 1 |
| Aug 2026 | Kmart | 33.1K | 27.5% | 2 |
| Aug 2026 | Philips | 14.8K | 12.3% | 3 |
| Aug 2026 | Tefal | 5.4K | 4.5% | 4 |
| Aug 2026 | Sunbeam | 4.4K | 3.7% | 5 |
| Aug 2026 | NutriBullet | 3.6K | 3% | 6 |
| Aug 2026 | Russell Hobbs | 3.6K | 3% | 7 |
| Aug 2026 | Breville | 2.9K | 2.4% | 8 |
| Aug 2026 | COSORI | 1.9K | 1.6% | 9 |
| Aug 2026 | Kogan | 1.3K | 1.1% | 10 |
| Sep 2026 | Ninja | 49.5K | 42.4% | 1 |
| Sep 2026 | Kmart | 33.1K | 28.4% | 2 |
| Sep 2026 | Philips | 14.8K | 12.7% | 3 |
| Sep 2026 | Tefal | 5.4K | 4.6% | 4 |
| Sep 2026 | Sunbeam | 4.4K | 3.8% | 5 |
| Sep 2026 | Russell Hobbs | 3.6K | 3.1% | 6 |
| Sep 2026 | Breville | 2.4K | 2.1% | 7 |
| Sep 2026 | COSORI | 1.6K | 1.4% | 8 |
| Sep 2026 | Kogan | 1K | 0.86% | 9 |
| Sep 2026 | NutriBullet | 880 | 0.75% | 10 |

## What is being compared

- **Breville**: Measured on the search term “breville air fryer”.
- **COSORI**: Measured on the search term “cosori air fryer”.
- **Kmart**: Measured on the search term “kmart air fryer”.
- **Kogan**: Measured on the search term “kogan air fryer”.
- **Ninja**: Measured on the search term “ninja air fryer”.
- **NutriBullet**: Measured on the search term “nutribullet air fryer”.
- **Philips**: Measured on the search term “philips air fryer”.
- **Russell Hobbs**: Measured on the search term “russell hobbs air fryer”.
- **Sunbeam**: Measured on the search term “sunbeam air fryer”.
- **Tefal**: Measured on the search term “tefal air fryer”.

- [Breville](/demand/au/brands/breville)
- [COSORI](/demand/au/brands/cosori)
- [Kmart](/demand/au/brands/kmart-australia)
- [Kogan](/demand/au/brands/kogan)
- [Ninja](/demand/au/brands/ninja-kitchen)
- [NutriBullet](/demand/au/brands/nutribullet)
- [Philips](/demand/au/brands/philips)
- [Russell Hobbs](/demand/au/brands/russell-hobbs)
- [Sunbeam](/demand/au/brands/sunbeam)
- [Tefal](/demand/au/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air fryer brands in Australia?

In September 2026, Ninja was the most searched among air fryer brands in Australia, with an estimated 49.5K branded searches, 42.4% of all searches for the ten we track.

## Cite this page

Brandwave. "Air fryer brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-air-fryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-air-fryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.