--- title: "Aged care providers in Australia: Which are searched most?" description: "Compare the residential aged care groups families choose. Share of Search among Bolton Clarke, Opal HealthCare, Estia Health, Regis, Arcare, Catholic Healthcare, HammondCare and Bupa, the aged care providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/categories/au-aged-care-providers" publisher: "Brandwave" --- # Aged care providers in Australia: Which are searched most? Compare the residential aged care groups families choose. Share of Search among Bolton Clarke, Opal HealthCare, Estia Health, Regis, Arcare, Catholic Healthcare, HammondCare and Bupa, the aged care providers Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Aged care providers - **Market**: Australia - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bolton Clarke, 30.7% ## Which brand is most popular in search among aged care providers in Australia? - In September 2026, Bolton Clarke was the most searched among aged care providers in Australia, with an estimated 22.2K branded searches, 30.7% of all searches for the eight we track. - Opal HealthCare is in 2nd place, 10.2 percentage points behind at 20.5%. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia decreased from 31.7% to 30.7%. - Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia increased from 11.6% to 20.5%. - Across the 12 months ending September 2026, Estia Health’s share of searches among aged care providers in Australia decreased from 17.3% to 13.7%. - Across the 12 months ending September 2026, Regis’ share of searches among aged care providers in Australia decreased from 11.6% to 9.1%. - Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia decreased from 6.3% to 5%. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia peaked at 35.2% in December 2025 and was lowest at 27.9% in July 2026. - Across the 12 months ending September 2026, Opal HealthCare’s share of searches among aged care providers in Australia peaked at 20.5% in September 2026 and was lowest at 10.5% in December 2025. - Across the 12 months ending September 2026, Arcare’s share of searches among aged care providers in Australia peaked at 15.2% in July 2026 and was lowest at 6.4% in March 2026. - Across the 12 months ending September 2026, Catholic Healthcare’s share of searches among aged care providers in Australia peaked at 9.3% in January 2026 and was lowest at 6.8% in July 2026. - Across the 12 months ending September 2026, HammondCare’s share of searches among aged care providers in Australia peaked at 9.2% in June 2026 and was lowest at 5.7% in December 2025. - Across the 12 months ending September 2026, Bupa’s share of searches among aged care providers in Australia peaked at 7% in December 2025 and was lowest at 5% in September 2026. - Across the 12 months ending September 2026, Opal HealthCare rose from 3rd to 2nd among aged care providers in Australia. - Across the 12 months ending September 2026, Estia Health fell from 2nd to 3rd among aged care providers in Australia. - Across the 12 months ending September 2026, HammondCare rose from 8th to 7th among aged care providers in Australia. - Across the 12 months ending September 2026, Bupa fell from 7th to 8th among aged care providers in Australia. - Across the 12 months ending September 2026, Arcare and Catholic Healthcare held steady: their share of searches among aged care providers in Australia each moved less than 0.5 percentage points. ## Top aged care providers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Bolton Clarke, Catholic Healthcare and HammondCare were mentioned most often, in two of the four answers. HammondCare was recommended most often, coming first in both answers that gave a list. Catholic Healthcare was second, and Bolton Clarke was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HammondCare | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Catholic Healthcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Bolton Clarke | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Opal HealthCare | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Estia Health | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Regis | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Bupa | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Arcare | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about aged care providers - Asked ChatGPT "What's the best aged care provider in Australia?": named none of the brands we track - Asked ChatGPT "Which aged care home group in Australia has the best reputation?": 1. HammondCare, 2. Catholic Healthcare, 3. Bolton Clarke - Asked ChatGPT "What are the biggest aged care providers in Australia?": 1. HammondCare, 2. Catholic Healthcare, 3. Opal HealthCare, 4. Bolton Clarke, 5. Estia Health, 6. Regis, 7. Bupa, 8. Arcare - Searched Google, AI Overview "aged care": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## Compare search popularity between leading brands - [Bolton Clarke vs Opal HealthCare: compare search popularity](/demand/au/compare/bolton-clarke-vs-opal-healthcare): 30.7% against 20.5% Share of Search. - [Bolton Clarke vs Estia Health: compare search popularity](/demand/au/compare/bolton-clarke-vs-estia-health): 30.7% against 13.7% Share of Search. - [Bolton Clarke vs Regis: compare search popularity](/demand/au/compare/bolton-clarke-vs-regis-aged-care): 30.7% against 9.1% Share of Search. - [Bolton Clarke vs Arcare: compare search popularity](/demand/au/compare/arcare-vs-bolton-clarke): 30.7% against 7.5% Share of Search. - [Opal HealthCare vs Estia Health: compare search popularity](/demand/au/compare/estia-health-vs-opal-healthcare): 20.5% against 13.7% Share of Search. - [Opal HealthCare vs Regis: compare search popularity](/demand/au/compare/opal-healthcare-vs-regis-aged-care): 20.5% against 9.1% Share of Search. - [Opal HealthCare vs Arcare: compare search popularity](/demand/au/compare/arcare-vs-opal-healthcare): 20.5% against 7.5% Share of Search. - [Estia Health vs Regis: compare search popularity](/demand/au/compare/estia-health-vs-regis-aged-care): 13.7% against 9.1% Share of Search. - [Estia Health vs Arcare: compare search popularity](/demand/au/compare/arcare-vs-estia-health): 13.7% against 7.5% Share of Search. - [Regis vs Arcare: compare search popularity](/demand/au/compare/arcare-vs-regis-aged-care): 9.1% against 7.5% Share of Search. ## How did search popularity change for Australia aged care providers in September 2026? - In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches. - In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%. - In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%. - In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%. - In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%. - In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%. - In September 2026, Bupa lost share of searches among aged care providers in Australia, from 5.9% to 5%. - In September 2026, Arcare rose from 6th to 5th among aged care providers in Australia. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bolton Clarke | 30.7% | 22.2K | 0.0% | Bolton Clarke | | 2 | Opal HealthCare | 20.5% | 14.8K | +49.5% | Opal HealthCare | | 3 | Estia Health | 13.7% | 9.9K | -18.2% | Estia Health | | 4 | Regis | 9.1% | 6.6K | -18.5% | Regis | | 5 | Arcare | 7.5% | 5.4K | 0.0% | Arcare | | 6 | Catholic Healthcare | 7.5% | 5.4K | -18.2% | Catholic Healthcare | | 7 | HammondCare | 6.1% | 4.4K | -18.5% | HammondCare | | 8 | Bupa | 5% | 3.6K | -18.2% | Bupa | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bolton Clarke | 22.2K | 31.7% | 1 | | Oct 2025 | Estia Health | 12.1K | 17.3% | 2 | | Oct 2025 | Opal HealthCare | 8.1K | 11.6% | 3 | | Oct 2025 | Regis | 8.1K | 11.6% | 4 | | Oct 2025 | Arcare | 5.4K | 7.7% | 5 | | Oct 2025 | Catholic Healthcare | 5.4K | 7.7% | 6 | | Oct 2025 | Bupa | 4.4K | 6.3% | 7 | | Oct 2025 | HammondCare | 4.4K | 6.3% | 8 | | Nov 2025 | Bolton Clarke | 22.2K | 30.7% | 1 | | Nov 2025 | Estia Health | 12.1K | 16.7% | 2 | | Nov 2025 | Opal HealthCare | 8.1K | 11.2% | 3 | | Nov 2025 | Regis | 8.1K | 11.2% | 4 | | Nov 2025 | Catholic Healthcare | 6.6K | 9.1% | 5 | | Nov 2025 | Arcare | 5.4K | 7.5% | 6 | | Nov 2025 | HammondCare | 5.4K | 7.5% | 7 | | Nov 2025 | Bupa | 4.4K | 6.1% | 8 | | Dec 2025 | Bolton Clarke | 22.2K | 35.2% | 1 | | Dec 2025 | Estia Health | 9.9K | 15.7% | 2 | | Dec 2025 | Opal HealthCare | 6.6K | 10.5% | 3 | | Dec 2025 | Regis | 6.6K | 10.5% | 4 | | Dec 2025 | Catholic Healthcare | 5.4K | 8.6% | 5 | | Dec 2025 | Arcare | 4.4K | 7% | 6 | | Dec 2025 | Bupa | 4.4K | 7% | 7 | | Dec 2025 | HammondCare | 3.6K | 5.7% | 8 | | Jan 2026 | Bolton Clarke | 22.2K | 31.1% | 1 | | Jan 2026 | Estia Health | 12.1K | 17% | 2 | | Jan 2026 | Opal HealthCare | 8.1K | 11.4% | 3 | | Jan 2026 | Regis | 8.1K | 11.4% | 4 | | Jan 2026 | Catholic Healthcare | 6.6K | 9.3% | 5 | | Jan 2026 | Arcare | 5.4K | 7.6% | 6 | | Jan 2026 | Bupa | 4.4K | 6.2% | 7 | | Jan 2026 | HammondCare | 4.4K | 6.2% | 8 | | Feb 2026 | Bolton Clarke | 22.2K | 31.7% | 1 | | Feb 2026 | Estia Health | 12.1K | 17.3% | 2 | | Feb 2026 | Opal HealthCare | 8.1K | 11.6% | 3 | | Feb 2026 | Regis | 8.1K | 11.6% | 4 | | Feb 2026 | Arcare | 5.4K | 7.7% | 5 | | Feb 2026 | Catholic Healthcare | 5.4K | 7.7% | 6 | | Feb 2026 | Bupa | 4.4K | 6.3% | 7 | | Feb 2026 | HammondCare | 4.4K | 6.3% | 8 | | Mar 2026 | Bolton Clarke | 27.1K | 31.9% | 1 | | Mar 2026 | Opal HealthCare | 14.8K | 17.4% | 2 | | Mar 2026 | Estia Health | 12.1K | 14.3% | 3 | | Mar 2026 | Regis | 8.1K | 9.5% | 4 | | Mar 2026 | Catholic Healthcare | 6.6K | 7.8% | 5 | | Mar 2026 | Arcare | 5.4K | 6.4% | 6 | | Mar 2026 | Bupa | 5.4K | 6.4% | 7 | | Mar 2026 | HammondCare | 5.4K | 6.4% | 8 | | Apr 2026 | Bolton Clarke | 22.2K | 31.7% | 1 | | Apr 2026 | Estia Health | 12.1K | 17.3% | 2 | | Apr 2026 | Opal HealthCare | 8.1K | 11.6% | 3 | | Apr 2026 | Regis | 8.1K | 11.6% | 4 | | Apr 2026 | Arcare | 5.4K | 7.7% | 5 | | Apr 2026 | Catholic Healthcare | 5.4K | 7.7% | 6 | | Apr 2026 | Bupa | 4.4K | 6.3% | 7 | | Apr 2026 | HammondCare | 4.4K | 6.3% | 8 | | May 2026 | Bolton Clarke | 22.2K | 30.9% | 1 | | May 2026 | Estia Health | 12.1K | 16.8% | 2 | | May 2026 | Opal HealthCare | 9.9K | 13.8% | 3 | | May 2026 | Regis | 8.1K | 11.3% | 4 | | May 2026 | Arcare | 5.4K | 7.5% | 5 | | May 2026 | Catholic Healthcare | 5.4K | 7.5% | 6 | | May 2026 | Bupa | 4.4K | 6.1% | 7 | | May 2026 | HammondCare | 4.4K | 6.1% | 8 | | Jun 2026 | Bolton Clarke | 22.2K | 30.9% | 1 | | Jun 2026 | Estia Health | 9.9K | 13.8% | 2 | | Jun 2026 | Opal HealthCare | 9.9K | 13.8% | 3 | | Jun 2026 | Regis | 8.1K | 11.3% | 4 | | Jun 2026 | HammondCare | 6.6K | 9.2% | 5 | | Jun 2026 | Arcare | 5.4K | 7.5% | 6 | | Jun 2026 | Catholic Healthcare | 5.4K | 7.5% | 7 | | Jun 2026 | Bupa | 4.4K | 6.1% | 8 | | Jul 2026 | Bolton Clarke | 22.2K | 27.9% | 1 | | Jul 2026 | Arcare | 12.1K | 15.2% | 2 | | Jul 2026 | Estia Health | 12.1K | 15.2% | 3 | | Jul 2026 | Opal HealthCare | 9.9K | 12.4% | 4 | | Jul 2026 | Regis | 8.1K | 10.2% | 5 | | Jul 2026 | Catholic Healthcare | 5.4K | 6.8% | 6 | | Jul 2026 | HammondCare | 5.4K | 6.8% | 7 | | Jul 2026 | Bupa | 4.4K | 5.5% | 8 | | Aug 2026 | Bolton Clarke | 22.2K | 30% | 1 | | Aug 2026 | Estia Health | 12.1K | 16.3% | 2 | | Aug 2026 | Opal HealthCare | 9.9K | 13.4% | 3 | | Aug 2026 | Regis | 8.1K | 10.9% | 4 | | Aug 2026 | Catholic Healthcare | 6.6K | 8.9% | 5 | | Aug 2026 | Arcare | 5.4K | 7.3% | 6 | | Aug 2026 | HammondCare | 5.4K | 7.3% | 7 | | Aug 2026 | Bupa | 4.4K | 5.9% | 8 | | Sep 2026 | Bolton Clarke | 22.2K | 30.7% | 1 | | Sep 2026 | Opal HealthCare | 14.8K | 20.5% | 2 | | Sep 2026 | Estia Health | 9.9K | 13.7% | 3 | | Sep 2026 | Regis | 6.6K | 9.1% | 4 | | Sep 2026 | Arcare | 5.4K | 7.5% | 5 | | Sep 2026 | Catholic Healthcare | 5.4K | 7.5% | 6 | | Sep 2026 | HammondCare | 4.4K | 6.1% | 7 | | Sep 2026 | Bupa | 3.6K | 5% | 8 | ## What is being compared - **Arcare**: Measured on the search term “arcare”. - **Bolton Clarke**: Measured on the search term “bolton clarke”. - **Bupa**: Measured on the search term “bupa aged care”. - **Catholic Healthcare**: Measured on the search term “catholic healthcare”. - **Estia Health**: Measured on the search term “estia health”. - **HammondCare**: Measured on the search term “hammondcare”. - **Opal HealthCare**: Measured on the search term “opal healthcare”. - **Regis**: Measured on the search term “regis aged care”. - [Arcare](/demand/au/brands/arcare) - [Bolton Clarke](/demand/au/brands/bolton-clarke) - [Bupa](/demand/au/brands/bupa) - [Catholic Healthcare](/demand/au/brands/catholic-healthcare) - [Estia Health](/demand/au/brands/estia-health) - [HammondCare](/demand/au/brands/hammondcare) - [Opal HealthCare](/demand/au/brands/opal-healthcare) - [Regis](/demand/au/brands/regis-aged-care) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among aged care providers in Australia? In September 2026, Bolton Clarke was the most searched among aged care providers in Australia, with an estimated 22.2K branded searches, 30.7% of all searches for the eight we track. ## Cite this page Brandwave. "Aged care providers in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-aged-care-providers This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-aged-care-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.