---
title: "Activewear brands in Australia: Which are searched most?"
description: "Compare the activewear brands Australians buy gym and workout clothes from. Share of Search among Lululemon, LSKD, Lorna Jane, Rockwear, P.E Nation, Nimble and Stax, the activewear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-activewear-brands"
publisher: "Brandwave"
---

# Activewear brands in Australia: Which are searched most?

Compare the activewear brands Australians buy gym and workout clothes from. Share of Search among Lululemon, LSKD, Lorna Jane, Rockwear, P.E Nation, Nimble and Stax, the activewear brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Activewear brands
- **Market**: Australia
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lululemon, 46.5%

## Which brand is most popular in search among activewear brands in Australia?

- In September 2026, Lululemon was the most searched among activewear brands in Australia, with an estimated 368K branded searches, 46.5% of all searches for the seven we track.
- LSKD is in 2nd place, 25.6 percentage points behind at 20.8%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia decreased from 52.4% to 46.5%.
- Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia increased from 15.7% to 20.8%.
- Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia increased from 15.7% to 17.1%.
- Across the 12 months ending September 2026, Rockwear’s share of searches among activewear brands in Australia increased from 4.7% to 6.3%.
- Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia increased from 2.1% to 4.2%.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia increased from 2.1% to 2.8%.
- Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia decreased from 7.1% to 2.4%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in Australia peaked at 53.8% in December 2025 and was lowest at 38.6% in May 2026.
- Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia peaked at 25.9% in May 2026 and was lowest at 13.7% in June 2026.
- Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia peaked at 18.6% in July 2026 and was lowest at 13.3% in November 2025.
- Across the 12 months ending September 2026, Rockwear’s share of searches among activewear brands in Australia peaked at 6.5% in January 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia peaked at 5% in June 2026 and was lowest at 2.1% in October 2025.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia peaked at 4.2% in April 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia peaked at 10.6% in June 2026 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, LSKD rose from 3rd to 2nd among activewear brands in Australia.
- Across the 12 months ending September 2026, Lorna Jane fell from 2nd to 3rd among activewear brands in Australia.
- Across the 12 months ending September 2026, Rockwear rose from 5th to 4th among activewear brands in Australia.
- Across the 12 months ending September 2026, P.E Nation rose from 7th to 5th among activewear brands in Australia.
- Across the 12 months ending September 2026, Stax fell from 4th to 7th among activewear brands in Australia.

## Top activewear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, LSKD was mentioned most often, in four of the five answers. LSKD was recommended most often, coming first in two out of four answers that gave a list. Lululemon was second, and Lorna Jane was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LSKD | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lululemon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Lorna Jane | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Nimble | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Rockwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Stax | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| P.E Nation | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about activewear brands

- Asked ChatGPT "Which activewear brand should I buy in Australia?": 1. LSKD, 2. Lululemon, 3. Nimble, 4. Rockwear, 5. Lorna Jane
- Asked ChatGPT "What are the best activewear brands in Australia?": 1. Lululemon, 2. Lorna Jane, 3. Stax, 4. Rockwear, 5. Nimble, 6. LSKD, 7. P.E Nation
- Asked ChatGPT "What's the best Australian activewear brand for gym leggings?": 1. Lorna Jane, 2. LSKD, 3. Nimble
- Searched Google, AI Overview "gym clothes": named none of the brands we track
- Searched Google, AI Overview "activewear": 1. LSKD, 2. Lululemon, 3. P.E Nation

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [Lululemon vs LSKD: compare search popularity](/demand/au/compare/lskd-vs-lululemon): 46.5% against 20.8% Share of Search.
- [Lululemon vs Lorna Jane: compare search popularity](/demand/au/compare/lorna-jane-vs-lululemon): 46.5% against 17.1% Share of Search.
- [Lululemon vs Rockwear: compare search popularity](/demand/au/compare/lululemon-vs-rockwear): 46.5% against 6.3% Share of Search.
- [Lululemon vs P.E Nation: compare search popularity](/demand/au/compare/lululemon-vs-pe-nation): 46.5% against 4.2% Share of Search.
- [LSKD vs Lorna Jane: compare search popularity](/demand/au/compare/lorna-jane-vs-lskd): 20.8% against 17.1% Share of Search.
- [LSKD vs Rockwear: compare search popularity](/demand/au/compare/lskd-vs-rockwear): 20.8% against 6.3% Share of Search.
- [LSKD vs P.E Nation: compare search popularity](/demand/au/compare/lskd-vs-pe-nation): 20.8% against 4.2% Share of Search.
- [Lorna Jane vs Rockwear: compare search popularity](/demand/au/compare/lorna-jane-vs-rockwear): 17.1% against 6.3% Share of Search.
- [Lorna Jane vs P.E Nation: compare search popularity](/demand/au/compare/lorna-jane-vs-pe-nation): 17.1% against 4.2% Share of Search.
- [Rockwear vs P.E Nation: compare search popularity](/demand/au/compare/pe-nation-vs-rockwear): 6.3% against 4.2% Share of Search.

## How did search popularity change for Australia activewear brands in September 2026?

- In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%.
- In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.
- In September 2026, Rockwear gained share of searches among activewear brands in Australia, from 4.6% to 6.3%.
- In September 2026, Lululemon lost share of searches among activewear brands in Australia, from 51.3% to 46.5%.
- In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.
- In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia.
- Estimated monthly branded searches for P.E Nation in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lululemon | 46.5% | 368K | -33.1% | Lululemon |
| 2 | LSKD | 20.8% | 165K | -17.9% | LSKD |
| 3 | Lorna Jane | 17.1% | 135K | -18.2% | Lorna Jane |
| 4 | Rockwear | 6.3% | 49.5K | 0.0% | Rockwear |
| 5 | P.E Nation | 4.2% | 33.1K | -18.3% | P.E Nation |
| 6 | Nimble | 2.8% | 22.2K | -18.1% | Nimble |
| 7 | Stax | 2.4% | 19K | -50.7% | Stax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lululemon | 550K | 52.4% | 1 |
| Oct 2025 | Lorna Jane | 165K | 15.7% | 2 |
| Oct 2025 | LSKD | 165K | 15.7% | 3 |
| Oct 2025 | Stax | 74.9K | 7.1% | 4 |
| Oct 2025 | Rockwear | 49.5K | 4.7% | 5 |
| Oct 2025 | Nimble | 22.2K | 2.1% | 6 |
| Oct 2025 | P.E Nation | 22.2K | 2.1% | 7 |
| Nov 2025 | Lululemon | 673K | 44.6% | 1 |
| Nov 2025 | LSKD | 368K | 24.4% | 2 |
| Nov 2025 | Lorna Jane | 201K | 13.3% | 3 |
| Nov 2025 | Stax | 112K | 7.4% | 4 |
| Nov 2025 | P.E Nation | 60.5K | 4% | 5 |
| Nov 2025 | Rockwear | 60.5K | 4% | 6 |
| Nov 2025 | Nimble | 33.1K | 2.2% | 7 |
| Dec 2025 | Lululemon | 550K | 53.8% | 1 |
| Dec 2025 | Lorna Jane | 165K | 16.1% | 2 |
| Dec 2025 | LSKD | 165K | 16.1% | 3 |
| Dec 2025 | Stax | 50.5K | 4.9% | 4 |
| Dec 2025 | Rockwear | 49.5K | 4.8% | 5 |
| Dec 2025 | P.E Nation | 27.1K | 2.7% | 6 |
| Dec 2025 | Nimble | 14.8K | 1.4% | 7 |
| Jan 2026 | Lululemon | 450K | 48.3% | 1 |
| Jan 2026 | Lorna Jane | 165K | 17.7% | 2 |
| Jan 2026 | LSKD | 165K | 17.7% | 3 |
| Jan 2026 | Rockwear | 60.5K | 6.5% | 4 |
| Jan 2026 | Stax | 41.5K | 4.5% | 5 |
| Jan 2026 | P.E Nation | 27.1K | 2.9% | 6 |
| Jan 2026 | Nimble | 22.2K | 2.4% | 7 |
| Feb 2026 | Lululemon | 450K | 51.2% | 1 |
| Feb 2026 | LSKD | 165K | 18.8% | 2 |
| Feb 2026 | Lorna Jane | 135K | 15.4% | 3 |
| Feb 2026 | Rockwear | 49.5K | 5.6% | 4 |
| Feb 2026 | Stax | 34K | 3.9% | 5 |
| Feb 2026 | P.E Nation | 27.1K | 3.1% | 6 |
| Feb 2026 | Nimble | 18.1K | 2.1% | 7 |
| Mar 2026 | Lululemon | 450K | 45.5% | 1 |
| Mar 2026 | LSKD | 201K | 20.3% | 2 |
| Mar 2026 | Lorna Jane | 165K | 16.7% | 3 |
| Mar 2026 | Stax | 62.9K | 6.4% | 4 |
| Mar 2026 | Rockwear | 49.5K | 5% | 5 |
| Mar 2026 | P.E Nation | 33.1K | 3.3% | 6 |
| Mar 2026 | Nimble | 27.1K | 2.7% | 7 |
| Apr 2026 | Lululemon | 450K | 46.7% | 1 |
| Apr 2026 | Lorna Jane | 165K | 17.1% | 2 |
| Apr 2026 | LSKD | 165K | 17.1% | 3 |
| Apr 2026 | Rockwear | 60.5K | 6.3% | 4 |
| Apr 2026 | Stax | 42.1K | 4.4% | 5 |
| Apr 2026 | Nimble | 40.5K | 4.2% | 6 |
| Apr 2026 | P.E Nation | 40.5K | 4.2% | 7 |
| May 2026 | Lululemon | 450K | 38.6% | 1 |
| May 2026 | LSKD | 301K | 25.9% | 2 |
| May 2026 | Lorna Jane | 201K | 17.3% | 3 |
| May 2026 | Stax | 61.8K | 5.3% | 4 |
| May 2026 | Rockwear | 60.5K | 5.2% | 5 |
| May 2026 | P.E Nation | 49.5K | 4.3% | 6 |
| May 2026 | Nimble | 40.5K | 3.5% | 7 |
| Jun 2026 | Lululemon | 550K | 45.6% | 1 |
| Jun 2026 | Lorna Jane | 201K | 16.7% | 2 |
| Jun 2026 | LSKD | 165K | 13.7% | 3 |
| Jun 2026 | Stax | 128K | 10.6% | 4 |
| Jun 2026 | P.E Nation | 60.5K | 5% | 5 |
| Jun 2026 | Rockwear | 60.5K | 5% | 6 |
| Jun 2026 | Nimble | 40.5K | 3.4% | 7 |
| Jul 2026 | Lululemon | 368K | 41.6% | 1 |
| Jul 2026 | Lorna Jane | 165K | 18.6% | 2 |
| Jul 2026 | LSKD | 165K | 18.6% | 3 |
| Jul 2026 | Stax | 70.4K | 8% | 4 |
| Jul 2026 | Rockwear | 49.5K | 5.6% | 5 |
| Jul 2026 | P.E Nation | 40.5K | 4.6% | 6 |
| Jul 2026 | Nimble | 27.1K | 3.1% | 7 |
| Aug 2026 | Lululemon | 550K | 51.3% | 1 |
| Aug 2026 | LSKD | 201K | 18.8% | 2 |
| Aug 2026 | Lorna Jane | 165K | 15.4% | 3 |
| Aug 2026 | Rockwear | 49.5K | 4.6% | 4 |
| Aug 2026 | P.E Nation | 40.5K | 3.8% | 5 |
| Aug 2026 | Stax | 38.5K | 3.6% | 6 |
| Aug 2026 | Nimble | 27.1K | 2.5% | 7 |
| Sep 2026 | Lululemon | 368K | 46.5% | 1 |
| Sep 2026 | LSKD | 165K | 20.8% | 2 |
| Sep 2026 | Lorna Jane | 135K | 17.1% | 3 |
| Sep 2026 | Rockwear | 49.5K | 6.3% | 4 |
| Sep 2026 | P.E Nation | 33.1K | 4.2% | 5 |
| Sep 2026 | Nimble | 22.2K | 2.8% | 6 |
| Sep 2026 | Stax | 19K | 2.4% | 7 |

## What is being compared

- **Lorna Jane**: Measured on the search term “lorna jane”.
- **LSKD**: Measured on the search term “lskd”.
- **Lululemon**: Measured on the search term “lululemon”.
- **Nimble**: Measured on the search term “nimble activewear”.
- **P.E Nation**: Measured on the search terms “p.e nation” and “pe nation”, summed into one figure.
- **Rockwear**: Measured on the search term “rockwear”.
- **Stax**: Measured on the search terms “stax” and “stax activewear”, summed into one figure.

- [Lorna Jane](/demand/au/brands/lorna-jane)
- [LSKD](/demand/au/brands/lskd)
- [Lululemon](/demand/au/brands/lululemon)
- [Nimble](/demand/au/brands/nimble-activewear)
- [P.E Nation](/demand/au/brands/pe-nation)
- [Rockwear](/demand/au/brands/rockwear)
- [Stax](/demand/au/brands/stax)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among activewear brands in Australia?

In September 2026, Lululemon was the most searched among activewear brands in Australia, with an estimated 368K branded searches, 46.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Activewear brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-activewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-activewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.