---
title: "4WD accessory brands in Australia: Which are searched most?"
description: "Compare the brands people buy bull bars, suspension and touring gear from for their 4WD. Share of Search among 4WD Supacentre, ARB, Rhino-Rack, Ironman 4x4, Offroad Animal, REDARC, TJM and Opposite Lock, the 4WD accessory brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/categories/au-4wd-accessory-brands"
publisher: "Brandwave"
---

# 4WD accessory brands in Australia: Which are searched most?

Compare the brands people buy bull bars, suspension and touring gear from for their 4WD. Share of Search among 4WD Supacentre, ARB, Rhino-Rack, Ironman 4x4, Offroad Animal, REDARC, TJM and Opposite Lock, the 4WD accessory brands Brandwave compares in Australia, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: 4WD accessory brands
- **Market**: Australia
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: 4WD Supacentre, 67.7%

## Which brand is most popular in search among 4WD accessory brands in Australia?

- In September 2026, 4WD Supacentre was the most searched among 4WD accessory brands in Australia, with an estimated 226K branded searches, 67.7% of all searches for the eight we track.
- ARB is in 2nd place, 57.8 percentage points behind at 9.9%.
- Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia increased from 63.4% to 67.7%.
- Across the 12 months ending September 2026, ARB’s share of searches among 4WD accessory brands in Australia decreased from 11.4% to 9.9%.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4WD accessory brands in Australia decreased from 7.6% to 6.7%.
- Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia decreased from 6.2% to 5.4%.
- Across the 12 months ending September 2026, Offroad Animal’s share of searches among 4WD accessory brands in Australia increased from 2.3% to 3%.
- Across the 12 months ending September 2026, TJM’s share of searches among 4WD accessory brands in Australia decreased from 4.2% to 3%.
- Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia peaked at 73.9% in December 2025 and was lowest at 62% in June 2026.
- Across the 12 months ending September 2026, ARB’s share of searches among 4WD accessory brands in Australia peaked at 13.8% in May 2026 and was lowest at 8.9% in December 2025.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4WD accessory brands in Australia peaked at 7.6% in October 2025 and was lowest at 5.8% in August 2026.
- Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia peaked at 6.3% in July 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Offroad Animal’s share of searches among 4WD accessory brands in Australia peaked at 4.7% in August 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, REDARC’s share of searches among 4WD accessory brands in Australia peaked at 4.1% in June 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, TJM’s share of searches among 4WD accessory brands in Australia peaked at 4.2% in July 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Offroad Animal rose from 7th to 5th among 4WD accessory brands in Australia.
- Across the 12 months ending September 2026, TJM fell from 5th to 7th among 4WD accessory brands in Australia.
- Across the 12 months ending September 2026, REDARC and Opposite Lock held steady: their share of searches among 4WD accessory brands in Australia each moved less than 0.5 percentage points.

## Top 4WD accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, ARB, Ironman 4x4 and TJM appeared every time. ARB was recommended most often, coming first in all three answers that gave a list. TJM was second, and Ironman 4x4 was third. 4WD Supacentre, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ARB | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| TJM | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Ironman 4x4 | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Rhino-Rack | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| REDARC | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Offroad Animal | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| 4WD Supacentre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Opposite Lock | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about 4WD accessory brands

- Asked ChatGPT "Which brand should I buy 4WD accessories from in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. Rhino-Rack, 5. REDARC
- Asked ChatGPT "What are the best 4WD accessory brands in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. REDARC, 5. Rhino-Rack, 6. Offroad Animal
- Asked ChatGPT "Which brand makes the best bull bars in Australia?": 1. ARB, 2. TJM, 3. Ironman 4x4, 4. Offroad Animal
- Searched Google, AI Overview "bull bar": 1. ARB, 2. Ironman 4x4, 3. TJM

Not named in any answer: 4WD Supacentre and Opposite Lock.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## Compare search popularity between leading brands

- [4WD Supacentre vs ARB: compare search popularity](/demand/au/compare/4wd-supacentre-vs-arb): 67.7% against 9.9% Share of Search.
- [4WD Supacentre vs Rhino-Rack: compare search popularity](/demand/au/compare/4wd-supacentre-vs-rhino-rack): 67.7% against 6.7% Share of Search.
- [4WD Supacentre vs Ironman 4x4: compare search popularity](/demand/au/compare/4wd-supacentre-vs-ironman-4x4): 67.7% against 5.4% Share of Search.
- [4WD Supacentre vs Offroad Animal: compare search popularity](/demand/au/compare/4wd-supacentre-vs-offroad-animal): 67.7% against 3% Share of Search.
- [ARB vs Rhino-Rack: compare search popularity](/demand/au/compare/arb-vs-rhino-rack): 9.9% against 6.7% Share of Search.
- [ARB vs Ironman 4x4: compare search popularity](/demand/au/compare/arb-vs-ironman-4x4): 9.9% against 5.4% Share of Search.
- [ARB vs Offroad Animal: compare search popularity](/demand/au/compare/arb-vs-offroad-animal): 9.9% against 3% Share of Search.
- [Rhino-Rack vs Ironman 4x4: compare search popularity](/demand/au/compare/ironman-4x4-vs-rhino-rack): 6.7% against 5.4% Share of Search.
- [Rhino-Rack vs Offroad Animal: compare search popularity](/demand/au/compare/offroad-animal-vs-rhino-rack): 6.7% against 3% Share of Search.
- [Ironman 4x4 vs Offroad Animal: compare search popularity](/demand/au/compare/ironman-4x4-vs-offroad-animal): 5.4% against 3% Share of Search.

## How did search popularity change for Australia 4WD accessory brands in September 2026?

- In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.
- In September 2026, 4WD Supacentre gained share of searches among 4WD accessory brands in Australia, from 62.2% to 67.7%.
- In September 2026, ARB lost share of searches among 4WD accessory brands in Australia, from 12.9% to 9.9%.
- In September 2026, Offroad Animal lost share of searches among 4WD accessory brands in Australia, from 4.7% to 3%.
- In September 2026, TJM lost share of searches among 4WD accessory brands in Australia, from 3.8% to 3%.
- REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.
- Estimated monthly branded searches for Opposite Lock in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Ironman 4x4 in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 4WD Supacentre | 67.7% | 226K | +15.3% | 4WD Supacentre |
| 2 | ARB | 9.9% | 33.1K | -18.3% | ARB |
| 3 | Rhino-Rack | 6.7% | 22.2K | +22.7% | Rhino-Rack |
| 4 | Ironman 4x4 | 5.4% | 18.1K | 0.0% | Ironman 4x4 |
| 5 | Offroad Animal | 3% | 9.9K | -33.1% | Offroad Animal |
| 6 | REDARC | 3% | 9.9K | 0.0% | REDARC |
| 7 | TJM | 3% | 9.9K | -18.2% | TJM |
| 8 | Opposite Lock | 1.3% | 4.4K | -18.5% | Opposite Lock |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 4WD Supacentre | 226K | 63.4% | 1 |
| Oct 2025 | ARB | 40.5K | 11.4% | 2 |
| Oct 2025 | Rhino-Rack | 27.1K | 7.6% | 3 |
| Oct 2025 | Ironman 4x4 | 22.2K | 6.2% | 4 |
| Oct 2025 | TJM | 14.8K | 4.2% | 5 |
| Oct 2025 | REDARC | 12.1K | 3.4% | 6 |
| Oct 2025 | Offroad Animal | 8.1K | 2.3% | 7 |
| Oct 2025 | Opposite Lock | 5.4K | 1.5% | 8 |
| Nov 2025 | 4WD Supacentre | 275K | 68.6% | 1 |
| Nov 2025 | ARB | 40.5K | 10.1% | 2 |
| Nov 2025 | Rhino-Rack | 27.1K | 6.8% | 3 |
| Nov 2025 | Ironman 4x4 | 18.1K | 4.5% | 4 |
| Nov 2025 | TJM | 14.8K | 3.7% | 5 |
| Nov 2025 | REDARC | 12.1K | 3% | 6 |
| Nov 2025 | Offroad Animal | 8.1K | 2% | 7 |
| Nov 2025 | Opposite Lock | 5.4K | 1.3% | 8 |
| Dec 2025 | 4WD Supacentre | 337K | 73.9% | 1 |
| Dec 2025 | ARB | 40.5K | 8.9% | 2 |
| Dec 2025 | Rhino-Rack | 27.1K | 6% | 3 |
| Dec 2025 | Ironman 4x4 | 18.1K | 4% | 4 |
| Dec 2025 | TJM | 12.1K | 2.7% | 5 |
| Dec 2025 | REDARC | 9.9K | 2.2% | 6 |
| Dec 2025 | Offroad Animal | 6.6K | 1.4% | 7 |
| Dec 2025 | Opposite Lock | 4.4K | 0.97% | 8 |
| Jan 2026 | 4WD Supacentre | 239K | 65.9% | 1 |
| Jan 2026 | ARB | 40.5K | 11.2% | 2 |
| Jan 2026 | Rhino-Rack | 27.1K | 7.5% | 3 |
| Jan 2026 | Ironman 4x4 | 18.1K | 5% | 4 |
| Jan 2026 | REDARC | 12.1K | 3.3% | 5 |
| Jan 2026 | TJM | 12.1K | 3.3% | 6 |
| Jan 2026 | Offroad Animal | 8.1K | 2.2% | 7 |
| Jan 2026 | Opposite Lock | 5.4K | 1.5% | 8 |
| Feb 2026 | 4WD Supacentre | 196K | 63.8% | 1 |
| Feb 2026 | ARB | 40.5K | 13.2% | 2 |
| Feb 2026 | Ironman 4x4 | 18.1K | 5.9% | 3 |
| Feb 2026 | Rhino-Rack | 18.1K | 5.9% | 4 |
| Feb 2026 | TJM | 12.1K | 4% | 5 |
| Feb 2026 | REDARC | 9.9K | 3.2% | 6 |
| Feb 2026 | Offroad Animal | 6.6K | 2.2% | 7 |
| Feb 2026 | Opposite Lock | 5.4K | 1.8% | 8 |
| Mar 2026 | 4WD Supacentre | 196K | 63% | 1 |
| Mar 2026 | ARB | 40.5K | 13.1% | 2 |
| Mar 2026 | Rhino-Rack | 22.2K | 7.2% | 3 |
| Mar 2026 | Ironman 4x4 | 18.1K | 5.8% | 4 |
| Mar 2026 | TJM | 12.1K | 3.9% | 5 |
| Mar 2026 | REDARC | 9.9K | 3.2% | 6 |
| Mar 2026 | Offroad Animal | 6.6K | 2.1% | 7 |
| Mar 2026 | Opposite Lock | 5.4K | 1.7% | 8 |
| Apr 2026 | 4WD Supacentre | 196K | 66.9% | 1 |
| Apr 2026 | ARB | 33.1K | 11.3% | 2 |
| Apr 2026 | Rhino-Rack | 18.1K | 6.2% | 3 |
| Apr 2026 | Ironman 4x4 | 14.8K | 5.1% | 4 |
| Apr 2026 | REDARC | 9.9K | 3.4% | 5 |
| Apr 2026 | TJM | 9.9K | 3.4% | 6 |
| Apr 2026 | Offroad Animal | 6.6K | 2.3% | 7 |
| Apr 2026 | Opposite Lock | 4.4K | 1.5% | 8 |
| May 2026 | 4WD Supacentre | 185K | 62.7% | 1 |
| May 2026 | ARB | 40.5K | 13.8% | 2 |
| May 2026 | Ironman 4x4 | 18.1K | 6.2% | 3 |
| May 2026 | Rhino-Rack | 18.1K | 6.2% | 4 |
| May 2026 | TJM | 12.1K | 4.1% | 5 |
| May 2026 | REDARC | 9.9K | 3.4% | 6 |
| May 2026 | Offroad Animal | 6.6K | 2.2% | 7 |
| May 2026 | Opposite Lock | 4.4K | 1.5% | 8 |
| Jun 2026 | 4WD Supacentre | 185K | 62% | 1 |
| Jun 2026 | ARB | 40.5K | 13.6% | 2 |
| Jun 2026 | Ironman 4x4 | 18.1K | 6.1% | 3 |
| Jun 2026 | Rhino-Rack | 18.1K | 6.1% | 4 |
| Jun 2026 | REDARC | 12.1K | 4.1% | 5 |
| Jun 2026 | TJM | 12.1K | 4.1% | 6 |
| Jun 2026 | Offroad Animal | 6.6K | 2.2% | 7 |
| Jun 2026 | Opposite Lock | 5.4K | 1.8% | 8 |
| Jul 2026 | 4WD Supacentre | 185K | 63.8% | 1 |
| Jul 2026 | ARB | 33.1K | 11.4% | 2 |
| Jul 2026 | Ironman 4x4 | 18.1K | 6.3% | 3 |
| Jul 2026 | Rhino-Rack | 18.1K | 6.3% | 4 |
| Jul 2026 | TJM | 12.1K | 4.2% | 5 |
| Jul 2026 | REDARC | 9.9K | 3.4% | 6 |
| Jul 2026 | Offroad Animal | 8.1K | 2.8% | 7 |
| Jul 2026 | Opposite Lock | 5.4K | 1.9% | 8 |
| Aug 2026 | 4WD Supacentre | 196K | 62.2% | 1 |
| Aug 2026 | ARB | 40.5K | 12.9% | 2 |
| Aug 2026 | Ironman 4x4 | 18.1K | 5.8% | 3 |
| Aug 2026 | Rhino-Rack | 18.1K | 5.8% | 4 |
| Aug 2026 | Offroad Animal | 14.8K | 4.7% | 5 |
| Aug 2026 | TJM | 12.1K | 3.8% | 6 |
| Aug 2026 | REDARC | 9.9K | 3.1% | 7 |
| Aug 2026 | Opposite Lock | 5.4K | 1.7% | 8 |
| Sep 2026 | 4WD Supacentre | 226K | 67.7% | 1 |
| Sep 2026 | ARB | 33.1K | 9.9% | 2 |
| Sep 2026 | Rhino-Rack | 22.2K | 6.7% | 3 |
| Sep 2026 | Ironman 4x4 | 18.1K | 5.4% | 4 |
| Sep 2026 | Offroad Animal | 9.9K | 3% | 5 |
| Sep 2026 | REDARC | 9.9K | 3% | 6 |
| Sep 2026 | TJM | 9.9K | 3% | 7 |
| Sep 2026 | Opposite Lock | 4.4K | 1.3% | 8 |

## What is being compared

- **4WD Supacentre**: Measured on the search terms “4wd supacentre” and “kings 4x4”, summed into one figure.
- **ARB**: Measured on the search term “arb”.
- **Ironman 4x4**: Measured on the search term “ironman 4x4”.
- **Offroad Animal**: Measured on the search term “offroad animal”.
- **Opposite Lock**: Measured on the search term “opposite lock”.
- **REDARC**: Measured on the search term “redarc”.
- **Rhino-Rack**: Measured on the search term “rhino-rack”.
- **TJM**: Measured on the search term “tjm”.

- [4WD Supacentre](/demand/au/brands/4wd-supacentre)
- [ARB](/demand/au/brands/arb)
- [Ironman 4x4](/demand/au/brands/ironman-4x4)
- [Offroad Animal](/demand/au/brands/offroad-animal)
- [Opposite Lock](/demand/au/brands/opposite-lock)
- [REDARC](/demand/au/brands/redarc)
- [Rhino-Rack](/demand/au/brands/rhino-rack)
- [TJM](/demand/au/brands/tjm)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among 4WD accessory brands in Australia?

In September 2026, 4WD Supacentre was the most searched among 4WD accessory brands in Australia, with an estimated 226K branded searches, 67.7% of all searches for the eight we track.

## Cite this page

Brandwave. "4WD accessory brands in Australia: Which are searched most?". https://gobrandwave.com/demand/au/categories/au-4wd-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/au/categories/au-4wd-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.