--- title: "Ziegler & Brown: search popularity in Australia" description: "Ziegler & Brown is an Australian maker of gas and charcoal barbecues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ziegler-and-brown" publisher: "Brandwave" --- # Ziegler & Brown: search popularity in Australia Ziegler & Brown is an Australian maker of gas and charcoal barbecues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ziegler & Brown - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among BBQ brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | BBQ brands | 9 | 1.8% | 1.9K | - [BBQ brands](/demand/au/categories/au-bbq-brands) ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ziegler & Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown is the second most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure - Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber - Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber - Searched Google, AI Overview "best bbq": 1. Weber - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Ziegler & Brown changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ziegler & Brown in Australia rose from 1.6K to 1.9K. - Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in Australia peaked at 2.9% in July 2026 and was lowest at 1.3% in November 2025. - Across the 12 months ending September 2026, Ziegler & Brown rose from 10th to 9th among BBQ brands in Australia. ## How did search popularity change for Australia BBQ brands in September 2026? - In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%. - In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%. - Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026. - Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026. - Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026. - In September 2026, Everdure rose from 6th to 5th among BBQ brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BBQ brands | 1.6K | 1.5% | 10 | | Nov 2025 | BBQ brands | 1.9K | 1.3% | 10 | | Dec 2025 | BBQ brands | 2.9K | 1.8% | 8 | | Jan 2026 | BBQ brands | 1.9K | 1.7% | 9 | | Feb 2026 | BBQ brands | 1.9K | 2.7% | 8 | | Mar 2026 | BBQ brands | 1K | 1.6% | 9 | | Apr 2026 | BBQ brands | 1.3K | 1.9% | 9 | | May 2026 | BBQ brands | 1K | 1.6% | 9 | | Jun 2026 | BBQ brands | 1.9K | 2.9% | 8 | | Jul 2026 | BBQ brands | 1.9K | 2.9% | 9 | | Aug 2026 | BBQ brands | 1.6K | 1.7% | 9 | | Sep 2026 | BBQ brands | 1.9K | 1.8% | 9 | ## How are Ziegler & Brown’s branded searches counted? Brandwave collects information about searches that people make online using Ziegler & Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ziegler and brown” ## Which BBQ brands compete with Ziegler & Brown? - [Weber](/demand/au/brands/weber) - [Beefeater](/demand/au/brands/beefeater) - [Jumbuck](/demand/au/brands/jumbuck) - [Matador](/demand/au/brands/matador) - [Everdure](/demand/au/brands/everdure) - [Traeger](/demand/au/brands/traeger): Head-to-head: /demand/au/compare/traeger-vs-ziegler-and-brown - [Gasmate](/demand/au/brands/gasmate): Head-to-head: /demand/au/compare/gasmate-vs-ziegler-and-brown - [Ozpig](/demand/au/brands/ozpig): Head-to-head: /demand/au/compare/ozpig-vs-ziegler-and-brown - [Napoleon](/demand/au/brands/napoleon): Head-to-head: /demand/au/compare/napoleon-vs-ziegler-and-brown - [Masport](/demand/au/brands/masport): Head-to-head: /demand/au/compare/masport-vs-ziegler-and-brown ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ziegler & Brown: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ziegler-and-brown This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ziegler-and-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.