--- title: "Zarraffa's Coffee: search popularity in Australia" description: "Zarraffa's Coffee is a coffee chain with drive-through stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/zarraffas" publisher: "Brandwave" --- # Zarraffa's Coffee: search popularity in Australia Zarraffa's Coffee is a coffee chain with drive-through stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zarraffa's Coffee - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee chains**: 16.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee chains | 2 | 16.3% | 49.5K | - [Coffee chains](/demand/au/categories/au-coffee-chains) ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zarraffa's Coffee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Zarraffa's Coffee is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campos Coffee | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Merlo Coffee | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Muffin Break | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Dôme Café | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Coffee Club | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Zarraffa's Coffee | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Gloria Jean's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Starbucks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain has the best coffee in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café - Asked ChatGPT "What are the best coffee chains in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café, 4. Zarraffa's Coffee, 5. The Coffee Club, 6. Gloria Jean's - Asked ChatGPT "Which café chain in Australia is best for a quick coffee and snack?": 1. Muffin Break, 2. The Coffee Club - Searched Google, AI Overview "coffee shops": named none of the brands we track Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Zarraffa's Coffee changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zarraffa's Coffee in Australia held steady at 49.5K. - Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia increased from 12.2% to 16.3%. - Across the 12 months ending September 2026, Zarraffa's Coffee’s share of searches among coffee chains in Australia peaked at 18.8% in August 2026 and was lowest at 10.9% in November 2025. ## How did search popularity change for Australia coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%. - In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%. - In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%. - In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%. - In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%. - In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee chains | 49.5K | 12.2% | 2 | | Nov 2025 | Coffee chains | 49.5K | 10.9% | 2 | | Dec 2025 | Coffee chains | 74K | 15.5% | 2 | | Jan 2026 | Coffee chains | 60.5K | 14.8% | 2 | | Feb 2026 | Coffee chains | 49.5K | 12.6% | 2 | | Mar 2026 | Coffee chains | 49.5K | 12.5% | 2 | | Apr 2026 | Coffee chains | 60.5K | 16.8% | 2 | | May 2026 | Coffee chains | 49.5K | 14.4% | 2 | | Jun 2026 | Coffee chains | 49.5K | 16.3% | 2 | | Jul 2026 | Coffee chains | 49.5K | 16.2% | 2 | | Aug 2026 | Coffee chains | 60.5K | 18.8% | 2 | | Sep 2026 | Coffee chains | 49.5K | 16.3% | 2 | ## How are Zarraffa's Coffee’s branded searches counted? Brandwave collects information about searches that people make online using Zarraffa's Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zarraffa's” - “zarraffas” ## Which coffee chains compete with Zarraffa's Coffee? - [Starbucks](/demand/au/brands/starbucks): Head-to-head: /demand/au/compare/starbucks-vs-zarraffas - [The Coffee Club](/demand/au/brands/the-coffee-club): Head-to-head: /demand/au/compare/the-coffee-club-vs-zarraffas - [Muffin Break](/demand/au/brands/muffin-break): Head-to-head: /demand/au/compare/muffin-break-vs-zarraffas - [Campos Coffee](/demand/au/brands/campos-coffee): Head-to-head: /demand/au/compare/campos-coffee-vs-zarraffas - [Dôme Café](/demand/au/brands/dome-cafe): Head-to-head: /demand/au/compare/dome-cafe-vs-zarraffas - [Merlo Coffee](/demand/au/brands/merlo-coffee) - [Gloria Jean's](/demand/au/brands/gloria-jeans) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zarraffa's Coffee: search popularity in Australia". https://gobrandwave.com/demand/au/brands/zarraffas This page is also available as HTML at https://gobrandwave.com/demand/au/brands/zarraffas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.