---
title: "Yokohama: search popularity in Australia"
description: "Yokohama makes tyres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/yokohama"
publisher: "Brandwave"
---

# Yokohama: search popularity in Australia

Yokohama makes tyres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yokohama
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among tyre brands**: 7.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tyre brands | 6 | 7.1% | 5.4K |

- [Tyre brands](/demand/au/categories/au-tyre-brands)

## Top tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Yokohama did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Michelin | 1st | 2 of 3 | 2 of 3 |
| Bridgestone | 2nd | 3 of 3 | 3 of 3 |
| Continental | 3rd | 2 of 3 | 2 of 3 |
| Goodyear | 4th | 1 of 3 | 1 of 3 |
| Falken | 4th | 1 of 3 | 1 of 3 |
| Pirelli | 6th | 1 of 3 | 1 of 3 |
| Hankook | 7th | 1 of 3 | 1 of 3 |
| Kumho | Not ranked | 0 of 3 | 0 of 3 |
| Yokohama | Not ranked | 0 of 3 | 0 of 3 |
| Toyo Tires | Not ranked | 0 of 3 | 0 of 3 |
| Dunlop | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about tyre brands

- Asked ChatGPT "What's the best tyre brand in Australia?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Pirelli, 5. Hankook
- Asked ChatGPT "Which car tyres last the longest?": 1. Goodyear, 2. Michelin, 3. Continental, 4. Bridgestone
- Asked ChatGPT "Which tyres are best for a 4WD?": 1. Falken, 2. Bridgestone

Not named in any answer: Kumho, Yokohama, Toyo Tires and Dunlop.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Yokohama changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yokohama in Australia rose from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia increased from 5.1% to 7.1%.
- Across the 12 months ending September 2026, Yokohama’s share of searches among tyre brands in Australia peaked at 7.1% in September 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Yokohama rose from 8th to 6th among tyre brands in Australia.

## How did search popularity change for Australia tyre brands in September 2026?

- In September 2026, Yokohama overtook Pirelli and Toyo Tires to rank 6th among tyre brands in Australia, with 7.1% of the searches.
- In September 2026, Bridgestone gained share of searches among tyre brands in Australia, from 34.2% to 35.8%.
- In September 2026, Kumho lost share of searches among tyre brands in Australia, from 12.5% to 10.7%.
- In September 2026, Continental lost share of searches among tyre brands in Australia, from 8.3% to 7.1%.
- In September 2026, Pirelli lost share of searches among tyre brands in Australia, from 6.8% to 5.8%.
- Goodyear’s share of searches among tyre brands in Australia has gained ground for 3 months in a row, from 5% to 7.1% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tyre brands | 4.4K | 5.1% | 8 |
| Nov 2025 | Tyre brands | 3.6K | 4.1% | 10 |
| Dec 2025 | Tyre brands | 3.6K | 4.7% | 8 |
| Jan 2026 | Tyre brands | 5.4K | 6.3% | 8 |
| Feb 2026 | Tyre brands | 5.4K | 7% | 6 |
| Mar 2026 | Tyre brands | 5.4K | 6.3% | 7 |
| Apr 2026 | Tyre brands | 4.4K | 5.9% | 8 |
| May 2026 | Tyre brands | 4.4K | 5.8% | 8 |
| Jun 2026 | Tyre brands | 4.4K | 5% | 8 |
| Jul 2026 | Tyre brands | 4.4K | 5.2% | 8 |
| Aug 2026 | Tyre brands | 4.4K | 5.6% | 8 |
| Sep 2026 | Tyre brands | 5.4K | 7.1% | 6 |

## How are Yokohama’s branded searches counted?

Brandwave collects information about searches that people make online using Yokohama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yokohama tyres”

## Which tyre brands compete with Yokohama?

- [Bridgestone](/demand/au/brands/bridgestone)
- [Kumho](/demand/au/brands/kumho)
- [Michelin](/demand/au/brands/michelin): Head-to-head: /demand/au/compare/michelin-vs-yokohama
- [Continental](/demand/au/brands/continental): Head-to-head: /demand/au/compare/continental-vs-yokohama
- [Goodyear](/demand/au/brands/goodyear): Head-to-head: /demand/au/compare/goodyear-vs-yokohama
- [Pirelli](/demand/au/brands/pirelli): Head-to-head: /demand/au/compare/pirelli-vs-yokohama
- [Toyo Tires](/demand/au/brands/toyo-tires): Head-to-head: /demand/au/compare/toyo-tires-vs-yokohama
- [Hankook](/demand/au/brands/hankook)
- [Falken](/demand/au/brands/falken)
- [Dunlop](/demand/au/brands/dunlop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yokohama: search popularity in Australia". https://gobrandwave.com/demand/au/brands/yokohama

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.