--- title: "YETI: search popularity in Australia" description: "YETI offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/yeti" publisher: "Brandwave" --- # YETI: search popularity in Australia YETI offers insulated drinkware, including bottles and tumblers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YETI - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among drink bottle brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drink bottle brands | 5 | 4.7% | 12.1K | - [Drink bottle brands](/demand/au/categories/au-drink-bottle-brands) ## Top drink bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YETI is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Frank Green | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | YETI | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Owala | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | CamelBak | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cheeki | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sistema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MontiiCo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink bottle brands - Asked ChatGPT "What's the best insulated drink bottle in Australia?": 1. Hydro Flask, 2. Frank Green, 3. Owala, 4. YETI - Asked ChatGPT "Which water bottle keeps drinks cold the longest?": 1. Klean Kanteen, 2. YETI, 3. Hydro Flask - Asked ChatGPT "Which drink bottle is best for kids?": 1. CamelBak - Searched Google, AI Overview "water bottle": 1. Frank Green, 2. Hydro Flask, 3. YETI, 4. Stanley - Searched Google, AI Overview "drink bottle": named none of the brands we track Not named in any answer: Chilly's, Cheeki, Sistema and MontiiCo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for YETI changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for YETI in Australia held steady at 12.1K. - Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in Australia increased from 4.2% to 4.7%. - Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in Australia peaked at 4.7% in December 2025 and was lowest at 3.5% in June 2026. ## How did search popularity change for Australia drink bottle brands in September 2026? - In September 2026, Hydro Flask gained share of searches among drink bottle brands in Australia, from 7.3% to 8.6%. - In September 2026, YETI gained share of searches among drink bottle brands in Australia, from 4% to 4.7%. - In September 2026, Owala lost share of searches among drink bottle brands in Australia, from 44.3% to 42.5%. - In September 2026, Frank Green lost share of searches among drink bottle brands in Australia, from 29.7% to 28.6%. - Stanley’s share of searches among drink bottle brands in Australia has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026. - In September 2026, Cheeki rose from 10th to 9th among drink bottle brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drink bottle brands | 12.1K | 4.2% | 5 | | Nov 2025 | Drink bottle brands | 18.1K | 3.7% | 5 | | Dec 2025 | Drink bottle brands | 22.2K | 4.7% | 5 | | Jan 2026 | Drink bottle brands | 14.8K | 4.3% | 5 | | Feb 2026 | Drink bottle brands | 12.1K | 4% | 5 | | Mar 2026 | Drink bottle brands | 12.1K | 4.3% | 5 | | Apr 2026 | Drink bottle brands | 9.9K | 4.1% | 5 | | May 2026 | Drink bottle brands | 9.9K | 4.3% | 5 | | Jun 2026 | Drink bottle brands | 8.1K | 3.5% | 5 | | Jul 2026 | Drink bottle brands | 9.9K | 3.7% | 5 | | Aug 2026 | Drink bottle brands | 12.1K | 4% | 5 | | Sep 2026 | Drink bottle brands | 12.1K | 4.7% | 5 | ## How are YETI’s branded searches counted? Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yeti bottle” ## Which drink bottle brands compete with YETI? - [Owala](/demand/au/brands/owala) - [Frank Green](/demand/au/brands/frank-green): Head-to-head: /demand/au/compare/frank-green-vs-yeti - [Stanley](/demand/au/brands/stanley): Head-to-head: /demand/au/compare/stanley-vs-yeti - [Hydro Flask](/demand/au/brands/hydro-flask): Head-to-head: /demand/au/compare/hydro-flask-vs-yeti - [CamelBak](/demand/au/brands/camelbak): Head-to-head: /demand/au/compare/camelbak-vs-yeti - [Klean Kanteen](/demand/au/brands/klean-kanteen): Head-to-head: /demand/au/compare/klean-kanteen-vs-yeti - [Chilly's](/demand/au/brands/chillys) - [Cheeki](/demand/au/brands/cheeki) - [Sistema](/demand/au/brands/sistema) - [MontiiCo](/demand/au/brands/montiico) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "YETI: search popularity in Australia". https://gobrandwave.com/demand/au/brands/yeti This page is also available as HTML at https://gobrandwave.com/demand/au/brands/yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.