--- title: "WiZ: search popularity in Australia" description: "WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/wiz-lights" publisher: "Brandwave" --- # WiZ: search popularity in Australia WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WiZ - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among smart lighting brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart lighting brands | 6 | 1.9% | 880 | - [Smart lighting brands](/demand/au/categories/au-smart-lighting-brands) ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WiZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WiZ is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips Hue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Govee | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mirabella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart bulbs should I buy in Australia?": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ - Asked ChatGPT "What are the best smart lighting brands in Australia?": 1. Philips Hue, 2. TP-Link Tapo, 3. LIFX, 4. Govee, 5. Nanoleaf, 6. WiZ - Asked ChatGPT "What are the best smart lights for a home without a hub?": 1. TP-Link Tapo, 2. WiZ, 3. LIFX, 4. Philips Hue, 5. Nanoleaf - Searched Google, AI Overview "smart lights": 1. TP-Link Tapo, 2. Philips Hue - Searched Google, AI Overview "smart bulbs": 1. TP-Link Tapo, 2. Philips Hue Not named in any answer: Mirabella. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for WiZ changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WiZ in Australia rose from 590 to 880. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in Australia increased from 1.2% to 1.9%. ## How did search popularity change for Australia smart lighting brands in September 2026? - In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%. - In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%. - In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%. - In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%. - In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart lighting brands | 590 | 1.2% | 6 | | Nov 2025 | Smart lighting brands | 720 | 1.4% | 6 | | Dec 2025 | Smart lighting brands | 720 | 1.6% | 6 | | Jan 2026 | Smart lighting brands | 720 | 1.7% | 6 | | Feb 2026 | Smart lighting brands | 480 | 1.3% | 6 | | Mar 2026 | Smart lighting brands | 720 | 1.6% | 6 | | Apr 2026 | Smart lighting brands | 720 | 1.5% | 6 | | May 2026 | Smart lighting brands | 880 | 1.8% | 6 | | Jun 2026 | Smart lighting brands | 880 | 1.8% | 6 | | Jul 2026 | Smart lighting brands | 880 | 1.6% | 6 | | Aug 2026 | Smart lighting brands | 880 | 1.4% | 6 | | Sep 2026 | Smart lighting brands | 880 | 1.9% | 6 | ## How are WiZ’s branded searches counted? Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wiz lights” ## Which smart lighting brands compete with WiZ? - [Govee](/demand/au/brands/govee) - [Philips Hue](/demand/au/brands/philips-hue): Head-to-head: /demand/au/compare/philips-hue-vs-wiz-lights - [Mirabella](/demand/au/brands/mirabella): Head-to-head: /demand/au/compare/mirabella-vs-wiz-lights - [Nanoleaf](/demand/au/brands/nanoleaf): Head-to-head: /demand/au/compare/nanoleaf-vs-wiz-lights - [LIFX](/demand/au/brands/lifx): Head-to-head: /demand/au/compare/lifx-vs-wiz-lights - [TP-Link Tapo](/demand/au/brands/tp-link-tapo): Head-to-head: /demand/au/compare/tp-link-tapo-vs-wiz-lights ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WiZ: search popularity in Australia". https://gobrandwave.com/demand/au/brands/wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/au/brands/wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.