--- title: "Wildearth: search popularity in Australia" description: "Wildearth is an outdoor retailer selling hiking, camping and travel gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/wildearth" publisher: "Brandwave" --- # Wildearth: search popularity in Australia Wildearth is an outdoor retailer selling hiking, camping and travel gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wildearth - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among outdoor retailers**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor retailers | 5 | 3.4% | 27.1K | - [Outdoor retailers](/demand/au/categories/au-outdoor-retailers) ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Wildearth did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paddy Pallin | 1st | 3 of 3 | 3 of 3 | | Anaconda | 2nd | 3 of 3 | 3 of 3 | | Macpac | 3rd | 2 of 3 | 2 of 3 | | BCF | 4th | 2 of 3 | 2 of 3 | | Snowys | 4th | 2 of 3 | 2 of 3 | | Tentworld | 6th | 2 of 3 | 2 of 3 | | Kathmandu | 7th | 1 of 3 | 1 of 3 | | Wildearth | Not ranked | 0 of 3 | 0 of 3 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld - Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF - Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda Not named in any answer: Wildearth and Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Wildearth changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wildearth in Australia rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia increased from 2.5% to 3.4%. - Across the 12 months ending September 2026, Wildearth’s share of searches among outdoor retailers in Australia peaked at 3.7% in August 2026 and was lowest at 2% in December 2025. - Across the 12 months ending September 2026, Wildearth rose from 6th to 5th among outdoor retailers in Australia. ## How did search popularity change for Australia outdoor retailers in September 2026? - In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%. - In September 2026, Anaconda gained share of searches among outdoor retailers in Australia, from 1.5% to 2.1%. - In September 2026, Kathmandu lost share of searches among outdoor retailers in Australia, from 18.2% to 13.9%. - In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%. - In September 2026, Paddy Pallin lost share of searches among outdoor retailers in Australia, from 10% to 9.3%. - Tentworld’s share of searches among outdoor retailers in Australia has gained ground for 3 months in a row, from 1.9% to 2.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor retailers | 22.2K | 2.5% | 6 | | Nov 2025 | Outdoor retailers | 33.1K | 2.5% | 6 | | Dec 2025 | Outdoor retailers | 33.1K | 2% | 7 | | Jan 2026 | Outdoor retailers | 27.1K | 2.5% | 7 | | Feb 2026 | Outdoor retailers | 27.1K | 3.5% | 5 | | Mar 2026 | Outdoor retailers | 27.1K | 3.2% | 5 | | Apr 2026 | Outdoor retailers | 27.1K | 2.7% | 5 | | May 2026 | Outdoor retailers | 27.1K | 3.1% | 5 | | Jun 2026 | Outdoor retailers | 33.1K | 3.4% | 5 | | Jul 2026 | Outdoor retailers | 27.1K | 3% | 5 | | Aug 2026 | Outdoor retailers | 33.1K | 3.7% | 5 | | Sep 2026 | Outdoor retailers | 27.1K | 3.4% | 5 | ## How are Wildearth’s branded searches counted? Brandwave collects information about searches that people make online using Wildearth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wildearth” ## Which outdoor retailers compete with Wildearth? - [BCF](/demand/au/brands/bcf) - [Kathmandu](/demand/au/brands/kathmandu): Head-to-head: /demand/au/compare/kathmandu-vs-wildearth - [Macpac](/demand/au/brands/macpac): Head-to-head: /demand/au/compare/macpac-vs-wildearth - [Paddy Pallin](/demand/au/brands/paddy-pallin): Head-to-head: /demand/au/compare/paddy-pallin-vs-wildearth - [Tentworld](/demand/au/brands/tentworld): Head-to-head: /demand/au/compare/tentworld-vs-wildearth - [Anaconda](/demand/au/brands/anaconda-au): Head-to-head: /demand/au/compare/anaconda-au-vs-wildearth - [Snowys](/demand/au/brands/snowys) - [Mountain Designs](/demand/au/brands/mountain-designs) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wildearth: search popularity in Australia". https://gobrandwave.com/demand/au/brands/wildearth This page is also available as HTML at https://gobrandwave.com/demand/au/brands/wildearth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.