--- title: "Western Union: search popularity in Australia" description: "Western Union is a money transfer service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/western-union" publisher: "Brandwave" --- # Western Union: search popularity in Australia Western Union is a money transfer service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Western Union - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among money transfer services**: 55.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Money transfer services | 1 | 55.3% | 135K | - [Money transfer services](/demand/au/categories/au-money-transfer-services) ## Top money transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Western Union was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Western Union is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money transfer services - Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe - Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union - Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union Not named in any answer: MoneyGram, WorldRemit and Instarem. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Western Union changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Western Union in Australia held steady at 135K. - Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia increased from 53.8% to 55.3%. - Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services in Australia peaked at 57.9% in December 2025 and was lowest at 49% in June 2026. ## How did search popularity change for Australia money transfer services in September 2026? - In September 2026, Western Union gained share of searches among money transfer services in Australia, from 51.8% to 55.3%. - In September 2026, Wise gained share of searches among money transfer services in Australia, from 4.8% to 5.5%. - In September 2026, Remitly lost share of searches among money transfer services in Australia, from 23.2% to 20.3%. - In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%. - In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia. - In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Money transfer services | 135K | 53.8% | 1 | | Nov 2025 | Money transfer services | 135K | 51.2% | 1 | | Dec 2025 | Money transfer services | 165K | 57.9% | 1 | | Jan 2026 | Money transfer services | 165K | 56.2% | 1 | | Feb 2026 | Money transfer services | 135K | 52.6% | 1 | | Mar 2026 | Money transfer services | 165K | 57.5% | 1 | | Apr 2026 | Money transfer services | 135K | 52% | 1 | | May 2026 | Money transfer services | 135K | 52.8% | 1 | | Jun 2026 | Money transfer services | 110K | 49% | 1 | | Jul 2026 | Money transfer services | 135K | 55.6% | 1 | | Aug 2026 | Money transfer services | 135K | 51.8% | 1 | | Sep 2026 | Money transfer services | 135K | 55.3% | 1 | ## How are Western Union’s branded searches counted? Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “western union” ## Which money transfer services compete with Western Union? - [Remitly](/demand/au/brands/remitly): Head-to-head: /demand/au/compare/remitly-vs-western-union - [MoneyGram](/demand/au/brands/moneygram): Head-to-head: /demand/au/compare/moneygram-vs-western-union - [Wise](/demand/au/brands/wise): Head-to-head: /demand/au/compare/western-union-vs-wise - [OFX](/demand/au/brands/ofx): Head-to-head: /demand/au/compare/ofx-vs-western-union - [WorldRemit](/demand/au/brands/worldremit): Head-to-head: /demand/au/compare/western-union-vs-worldremit - [TorFX](/demand/au/brands/torfx) - [Instarem](/demand/au/brands/instarem) - [Xe](/demand/au/brands/xe) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Western Union: search popularity in Australia". https://gobrandwave.com/demand/au/brands/western-union This page is also available as HTML at https://gobrandwave.com/demand/au/brands/western-union. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.