--- title: "Vinnies: search popularity in Australia" description: "Vinnies is the St Vincent de Paul Society, which runs charity op shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/vinnies" publisher: "Brandwave" --- # Vinnies: search popularity in Australia Vinnies is the St Vincent de Paul Society, which runs charity op shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vinnies - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among op shops**: 72.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Op shops | 1 | 72.9% | 165K | - [Op shops](/demand/au/categories/au-op-shops) ## Top op shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Vinnies was mentioned in two out of three: in two of the three ChatGPT answers. Vinnies is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Vinnies | 1st | 2 of 3 | 2 of 3 | | Savers | 2nd | 3 of 3 | 3 of 3 | | Salvos Stores | 3rd | 2 of 3 | 2 of 3 | | Australian Red Cross | 4th | 2 of 3 | 2 of 3 | | Lifeline | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about op shops - Asked ChatGPT "What's the best op shop chain in Australia?": 1. Vinnies, 2. Salvos Stores, 3. Savers, 4. Australian Red Cross, 5. Lifeline - Asked ChatGPT "Which op shops have the best second hand clothes in Australia?": 1. Savers, 2. Vinnies, 3. Salvos Stores, 4. Australian Red Cross - Asked ChatGPT "Where are the best op shops near me?": 1. Savers Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Vinnies changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vinnies in Australia fell from 201K to 165K. - Across the 12 months ending September 2026, Vinnies’ share of searches among op shops in Australia increased from 72.2% to 72.9%. - Across the 12 months ending September 2026, Vinnies’ share of searches among op shops in Australia peaked at 76.7% in May 2026 and was lowest at 68.5% in December 2025. ## How did search popularity change for Australia op shops in September 2026? - Estimated monthly branded searches for Australian Red Cross in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Lifeline in Australia fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for Salvos Stores in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Vinnies in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Op shops | 201K | 72.2% | 1 | | Nov 2025 | Op shops | 201K | 72.4% | 1 | | Dec 2025 | Op shops | 201K | 68.5% | 1 | | Jan 2026 | Op shops | 246K | 72.6% | 1 | | Feb 2026 | Op shops | 201K | 72.6% | 1 | | Mar 2026 | Op shops | 201K | 72.5% | 1 | | Apr 2026 | Op shops | 201K | 73% | 1 | | May 2026 | Op shops | 201K | 76.7% | 1 | | Jun 2026 | Op shops | 201K | 76.7% | 1 | | Jul 2026 | Op shops | 165K | 72.9% | 1 | | Aug 2026 | Op shops | 165K | 73% | 1 | | Sep 2026 | Op shops | 165K | 72.9% | 1 | ## How are Vinnies’ branded searches counted? Brandwave collects information about searches that people make online using Vinnies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vinnies” ## Which op shops compete with Vinnies? - [Salvos Stores](/demand/au/brands/salvos-stores): Head-to-head: /demand/au/compare/salvos-stores-vs-vinnies - [Lifeline](/demand/au/brands/lifeline-australia): Head-to-head: /demand/au/compare/lifeline-australia-vs-vinnies - [Savers](/demand/au/brands/savers): Head-to-head: /demand/au/compare/savers-vs-vinnies - [Australian Red Cross](/demand/au/brands/australian-red-cross): Head-to-head: /demand/au/compare/australian-red-cross-vs-vinnies ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vinnies: search popularity in Australia". https://gobrandwave.com/demand/au/brands/vinnies This page is also available as HTML at https://gobrandwave.com/demand/au/brands/vinnies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.