---
title: "Viktor&Rolf: search popularity in Australia"
description: "Viktor&Rolf is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/viktor-and-rolf"
publisher: "Brandwave"
---

# Viktor&Rolf: search popularity in Australia

Viktor&Rolf is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Viktor&Rolf
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 0.93%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 15 | 0.93% | 2.3K |

- [Fragrance brands](/demand/au/categories/au-fragrance-brands)

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Viktor&Rolf did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fragrance brands

- Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace
- Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent
- Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford
- Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada

Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Viktor&Rolf changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Viktor&Rolf in Australia held steady, from 2.2K to 2.3K.
- Across the 12 months ending September 2026, Viktor&Rolf’s share of searches among fragrance brands in Australia held steady, from 1% to 0.93%.

## How did search popularity change for Australia fragrance brands in September 2026?

- In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%.
- In September 2026, Yves Saint Laurent gained share of searches among fragrance brands in Australia, from 11.7% to 13.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%.
- In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%.
- In September 2026, Rabanne lost share of searches among fragrance brands in Australia, from 2.3% to 1.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 2.2K | 1% | 15 |
| Nov 2025 | Fragrance brands | 4.1K | 1.3% | 15 |
| Dec 2025 | Fragrance brands | 4.9K | 1.5% | 15 |
| Jan 2026 | Fragrance brands | 2.2K | 1.2% | 15 |
| Feb 2026 | Fragrance brands | 1.9K | 1.1% | 15 |
| Mar 2026 | Fragrance brands | 1.9K | 1.1% | 15 |
| Apr 2026 | Fragrance brands | 1.9K | 1% | 15 |
| May 2026 | Fragrance brands | 2.2K | 1.1% | 15 |
| Jun 2026 | Fragrance brands | 1.9K | 1.1% | 15 |
| Jul 2026 | Fragrance brands | 2.3K | 1.2% | 15 |
| Aug 2026 | Fragrance brands | 2.2K | 0.93% | 15 |
| Sep 2026 | Fragrance brands | 2.3K | 0.93% | 15 |

## How are Viktor&Rolf’s branded searches counted?

Brandwave collects information about searches that people make online using Viktor&Rolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “viktor and rolf flowerbomb”
- “viktor and rolf perfume”

## Which fragrance brands compete with Viktor&Rolf?

- [Le Labo](/demand/au/brands/le-labo)
- [Yves Saint Laurent](/demand/au/brands/yves-saint-laurent)
- [Versace](/demand/au/brands/versace)
- [Chanel](/demand/au/brands/chanel)
- [Burberry](/demand/au/brands/burberry)
- [Dior Beauty](/demand/au/brands/dior-beauty)
- [Jo Malone](/demand/au/brands/jo-malone)
- [Prada](/demand/au/brands/prada)
- [Tom Ford](/demand/au/brands/tom-ford)
- [KAYALI](/demand/au/brands/kayali): Head-to-head: /demand/au/compare/kayali-vs-viktor-and-rolf
- [Marc Jacobs](/demand/au/brands/marc-jacobs): Head-to-head: /demand/au/compare/marc-jacobs-vs-viktor-and-rolf
- [Gucci](/demand/au/brands/gucci): Head-to-head: /demand/au/compare/gucci-vs-viktor-and-rolf
- [Maison Francis Kurkdjian](/demand/au/brands/maison-francis-kurkdjian): Head-to-head: /demand/au/compare/maison-francis-kurkdjian-vs-viktor-and-rolf
- [Rabanne](/demand/au/brands/rabanne): Head-to-head: /demand/au/compare/rabanne-vs-viktor-and-rolf

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Viktor&Rolf: search popularity in Australia". https://gobrandwave.com/demand/au/brands/viktor-and-rolf

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.