--- title: "Vicks: search popularity in Australia" description: "Vicks makes cold and flu remedies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/vicks" publisher: "Brandwave" --- # Vicks: search popularity in Australia Vicks makes cold and flu remedies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vicks - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cold and flu brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold and flu brands | 7 | 7.6% | 8.1K | - [Cold and flu brands](/demand/au/categories/au-cold-and-flu-brands) ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vicks did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | 0 of 3 | 0 of 2 | 0 of 5 | | Lemsip | 0 of 3 | 0 of 2 | 0 of 5 | | Bisolvon | 0 of 3 | 0 of 2 | 0 of 5 | | Codral | 1 of 3 | 1 of 2 | 2 of 5 | | Demazin | 1 of 3 | 0 of 2 | 1 of 5 | | Vicks | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | | Duro-Tuss | 0 of 3 | 0 of 2 | 0 of 5 | | Nurofen | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What should I take for a cold in Australia?": 1. Nurofen - Asked ChatGPT "What are the best cold and flu tablets in Australia?": 1. Codral, 2. Demazin, 3. Nurofen - Asked ChatGPT "What's the best thing for a sore throat?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Codral, 2. Nurofen - Searched Google, AI Overview "sore throat": named none of the brands we track Not named in any answer: Strepsils, Sudafed, Lemsip, Bisolvon, Vicks, Difflam and Duro-Tuss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Vicks changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vicks in Australia rose from 4.4K to 8.1K. - Across the 12 months ending September 2026, Vicks’ share of searches among cold and flu brands in Australia increased from 5.9% to 7.6%. - Across the 12 months ending September 2026, Vicks’ share of searches among cold and flu brands in Australia peaked at 8.7% in May 2026 and was lowest at 5.9% in October 2025. - Across the 12 months ending September 2026, Vicks rose from 9th to 7th among cold and flu brands in Australia. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches. - In September 2026, Demazin gained share of searches among cold and flu brands in Australia, from 7.4% to 9.3%. - In September 2026, Sudafed lost share of searches among cold and flu brands in Australia, from 20.1% to 17%. - In September 2026, Difflam lost share of searches among cold and flu brands in Australia, from 7.4% to 6.2%. - In September 2026, Vicks rose from 8th to 7th among cold and flu brands in Australia. - Estimated monthly branded searches for Lemsip in Australia rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold and flu brands | 4.4K | 5.9% | 9 | | Nov 2025 | Cold and flu brands | 4.4K | 6.3% | 9 | | Dec 2025 | Cold and flu brands | 4.4K | 6.9% | 8 | | Jan 2026 | Cold and flu brands | 3.6K | 7.3% | 8 | | Feb 2026 | Cold and flu brands | 3.6K | 7.4% | 8 | | Mar 2026 | Cold and flu brands | 5.4K | 7.7% | 8 | | Apr 2026 | Cold and flu brands | 5.4K | 7.4% | 8 | | May 2026 | Cold and flu brands | 8.1K | 8.7% | 6 | | Jun 2026 | Cold and flu brands | 8.1K | 8.1% | 7 | | Jul 2026 | Cold and flu brands | 8.1K | 7.5% | 7 | | Aug 2026 | Cold and flu brands | 8.1K | 7.4% | 8 | | Sep 2026 | Cold and flu brands | 8.1K | 7.6% | 7 | ## How are Vicks’ branded searches counted? Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vicks” ## Which cold and flu brands compete with Vicks? - [Strepsils](/demand/au/brands/strepsils) - [Sudafed](/demand/au/brands/sudafed) - [Lemsip](/demand/au/brands/lemsip) - [Bisolvon](/demand/au/brands/bisolvon): Head-to-head: /demand/au/compare/bisolvon-vs-vicks - [Codral](/demand/au/brands/codral): Head-to-head: /demand/au/compare/codral-vs-vicks - [Demazin](/demand/au/brands/demazin): Head-to-head: /demand/au/compare/demazin-vs-vicks - [Difflam](/demand/au/brands/difflam): Head-to-head: /demand/au/compare/difflam-vs-vicks - [Duro-Tuss](/demand/au/brands/duro-tuss): Head-to-head: /demand/au/compare/duro-tuss-vs-vicks - [Nurofen](/demand/au/brands/nurofen) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vicks: search popularity in Australia". https://gobrandwave.com/demand/au/brands/vicks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.