--- title: "Vestiaire Collective: search popularity in Australia" description: "Vestiaire Collective is a resale fashion platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/vestiaire-collective" publisher: "Brandwave" --- # Vestiaire Collective: search popularity in Australia Vestiaire Collective is a resale fashion platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vestiaire Collective - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among resale fashion platforms**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Resale fashion platforms | 4 | 1.1% | 5.4K | - [Resale fashion platforms](/demand/au/categories/au-resale-fashion-platforms) ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vestiaire Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vestiaire Collective is the joint most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depop | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vinted | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Vestiaire Collective | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Designer Wardrobe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "What's the best app to sell second-hand clothes in Australia?": 1. Vinted, 2. Depop - Asked ChatGPT "Where can I buy pre-loved designer clothes in Australia?": 1. Vestiaire Collective, 2. Depop - Asked ChatGPT "Where's the best place to sell a designer handbag online?": 1. Vestiaire Collective, 2. Depop - Searched Google, AI Overview "second hand designer bags": named none of the brands we track - Searched Google, AI Overview "sell clothes online": 1. Vinted, 2. Depop Not named in any answer: The RealReal and Designer Wardrobe. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Vestiaire Collective changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vestiaire Collective in Australia fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia decreased from 2.4% to 1.1%. - Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia peaked at 2.7% in January 2026 and was lowest at 1.1% in September 2026. ## How did search popularity change for Australia resale fashion platforms in September 2026? - Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026. - Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Designer Wardrobe in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026. - Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Resale fashion platforms | 6.6K | 2.4% | 4 | | Nov 2025 | Resale fashion platforms | 6.6K | 2.4% | 4 | | Dec 2025 | Resale fashion platforms | 5.4K | 2.7% | 4 | | Jan 2026 | Resale fashion platforms | 8.1K | 2.7% | 4 | | Feb 2026 | Resale fashion platforms | 6.6K | 2.3% | 4 | | Mar 2026 | Resale fashion platforms | 6.6K | 2.3% | 4 | | Apr 2026 | Resale fashion platforms | 6.6K | 2.3% | 4 | | May 2026 | Resale fashion platforms | 6.6K | 1.9% | 4 | | Jun 2026 | Resale fashion platforms | 6.6K | 1.9% | 4 | | Jul 2026 | Resale fashion platforms | 6.6K | 1.3% | 4 | | Aug 2026 | Resale fashion platforms | 6.6K | 1.3% | 4 | | Sep 2026 | Resale fashion platforms | 5.4K | 1.1% | 4 | ## How are Vestiaire Collective’s branded searches counted? Brandwave collects information about searches that people make online using Vestiaire Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vestiaire collective” ## Which resale fashion platforms compete with Vestiaire Collective? - [Depop](/demand/au/brands/depop): Head-to-head: /demand/au/compare/depop-vs-vestiaire-collective - [Vinted](/demand/au/brands/vinted): Head-to-head: /demand/au/compare/vestiaire-collective-vs-vinted - [The RealReal](/demand/au/brands/the-realreal): Head-to-head: /demand/au/compare/the-realreal-vs-vestiaire-collective - [Designer Wardrobe](/demand/au/brands/designer-wardrobe): Head-to-head: /demand/au/compare/designer-wardrobe-vs-vestiaire-collective ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Vestiaire Collective: search popularity in Australia". https://gobrandwave.com/demand/au/brands/vestiaire-collective This page is also available as HTML at https://gobrandwave.com/demand/au/brands/vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.