--- title: "Unloan: search popularity in Australia" description: "Unloan is an online home loan from Commonwealth Bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/unloan" publisher: "Brandwave" --- # Unloan: search popularity in Australia Unloan is an online home loan from Commonwealth Bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Unloan - **Owned by**: Commonwealth Bank - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among online home loan lenders**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online home loan lenders | 4 | 8.3% | 14.8K | - [Online home loan lenders](/demand/au/categories/au-online-home-loan-lenders) ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unloan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Unloan is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Unloan changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Unloan in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Unloan’s share of searches among online home loan lenders in Australia peaked at 9.9% in May 2026 and was lowest at 6.9% in December 2025. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%. - In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%. - In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%. - In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%. - Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online home loan lenders | 14.8K | 8.2% | 4 | | Nov 2025 | Online home loan lenders | 14.8K | 8.9% | 4 | | Dec 2025 | Online home loan lenders | 9.9K | 6.9% | 4 | | Jan 2026 | Online home loan lenders | 14.8K | 8.2% | 4 | | Feb 2026 | Online home loan lenders | 14.8K | 8.2% | 4 | | Mar 2026 | Online home loan lenders | 14.8K | 8.2% | 4 | | Apr 2026 | Online home loan lenders | 12.1K | 7.7% | 4 | | May 2026 | Online home loan lenders | 18.1K | 9.9% | 4 | | Jun 2026 | Online home loan lenders | 14.8K | 8.6% | 4 | | Jul 2026 | Online home loan lenders | 14.8K | 9.3% | 4 | | Aug 2026 | Online home loan lenders | 18.1K | 9.4% | 4 | | Sep 2026 | Online home loan lenders | 14.8K | 8.3% | 4 | ## How are Unloan’s branded searches counted? Brandwave collects information about searches that people make online using Unloan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “unloan” ## Which online home loan lenders compete with Unloan? - [ubank](/demand/au/brands/ubank): Head-to-head: /demand/au/compare/ubank-vs-unloan - [Pepper Money](/demand/au/brands/pepper-money): Head-to-head: /demand/au/compare/pepper-money-vs-unloan - [Up](/demand/au/brands/up-bank): Head-to-head: /demand/au/compare/unloan-vs-up-bank - [Athena Home Loans](/demand/au/brands/athena-home-loans): Head-to-head: /demand/au/compare/athena-home-loans-vs-unloan - [loans.com.au](/demand/au/brands/loans-com-au): Head-to-head: /demand/au/compare/loans-com-au-vs-unloan ## Who owns Unloan? Unloan is owned by Commonwealth Bank. Brandwave also tracks CommSec and CommBank, owned by the same company, in Australia. - [Commonwealth Bank](/demand/au/companies/commonwealth-bank): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Unloan? Unloan is owned by Commonwealth Bank. Brandwave also tracks CommSec and CommBank, owned by the same company, in Australia. ## Cite this page Brandwave. "Unloan: search popularity in Australia". https://gobrandwave.com/demand/au/brands/unloan This page is also available as HTML at https://gobrandwave.com/demand/au/brands/unloan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.