---
title: "Universal Store: search popularity in Australia"
description: "Universal Store sells youth fashion and streetwear brands in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/universal-store"
publisher: "Brandwave"
---

# Universal Store: search popularity in Australia

Universal Store sells youth fashion and streetwear brands in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Universal Store
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among youth fashion retailers**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Youth fashion retailers | 10 | 6.1% | 301K |

- [Youth fashion retailers](/demand/au/categories/au-youth-fashion-retailers)

## Top youth fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Universal Store was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Universal Store is the fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cotton On | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Factorie | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Glassons | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ghanda | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Universal Store | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| H&M | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 |
| City Beach | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Uniqlo | 9th | 3 of 3 | 1 of 2 | 4 of 5 |
| Jay Jays | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Zara | 11th | 2 of 3 | 0 of 2 | 2 of 5 |
| Kmart | 12th | 3 of 3 | 0 of 2 | 3 of 5 |
| Supré | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Princess Polly | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Edge Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about youth fashion retailers

- Asked ChatGPT "What are the most popular clothing stores for teens in Australia?": 1. Cotton On, 2. Factorie, 3. H&M, 4. Glassons, 5. Universal Store, 6. Ghanda, 7. Supré, 8. City Beach, 9. Zara, 10. Uniqlo, 11. Jay Jays, 12. Kmart
- Asked ChatGPT "Where do Australian teenagers like to shop for clothes?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. Jay Jays, 5. Universal Store, 6. Zara, 7. H&M, 8. Uniqlo, 9. Kmart, 10. The Iconic, 11. City Beach
- Asked ChatGPT "What are the best affordable clothing stores for young women in Australia?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. H&M, 5. Kmart, 6. Uniqlo, 7. The Iconic
- Searched Google, AI Overview "teen clothing": 1. The Iconic, 2. Ghanda
- Searched Google, AI Overview "clothing stores for teens": 1. Cotton On, 2. Ghanda, 3. City Beach, 4. Universal Store, 5. Princess Polly, 6. Uniqlo, 7. The Iconic

Not named in any answer: Edge Clothing.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026.

## How has branded search demand for Universal Store changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Universal Store in Australia held steady at 301K.
- Across the 12 months ending September 2026, Universal Store’s share of searches among youth fashion retailers in Australia peaked at 7.3% in December 2025 and was lowest at 5.6% in July 2026.

## How did search popularity change for Australia youth fashion retailers in September 2026?

- In September 2026, Supré overtook The Iconic and 2 others to rank 6th among youth fashion retailers in Australia, with 7.4% of the searches.
- In September 2026, City Beach gained share of searches among youth fashion retailers in Australia, from 7.5% to 9.1%.
- In September 2026, Uniqlo lost share of searches among youth fashion retailers in Australia, from 13.7% to 11.1%.
- Zara’s share of searches among youth fashion retailers in Australia has lost ground for 3 months in a row, from 9.3% to 7.4% in September 2026.
- In September 2026, Glassons rose from 3rd to 2nd among youth fashion retailers in Australia.
- Estimated monthly branded searches for Factorie in Australia rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Youth fashion retailers | 301K | 6% | 10 |
| Nov 2025 | Youth fashion retailers | 450K | 6.7% | 8 |
| Dec 2025 | Youth fashion retailers | 450K | 7.3% | 6 |
| Jan 2026 | Youth fashion retailers | 301K | 6.6% | 8 |
| Feb 2026 | Youth fashion retailers | 246K | 6.2% | 10 |
| Mar 2026 | Youth fashion retailers | 301K | 6% | 10 |
| Apr 2026 | Youth fashion retailers | 301K | 6.1% | 10 |
| May 2026 | Youth fashion retailers | 301K | 6% | 10 |
| Jun 2026 | Youth fashion retailers | 301K | 6.2% | 10 |
| Jul 2026 | Youth fashion retailers | 246K | 5.6% | 11 |
| Aug 2026 | Youth fashion retailers | 301K | 6.1% | 10 |
| Sep 2026 | Youth fashion retailers | 301K | 6.1% | 10 |

## How are Universal Store’s branded searches counted?

Brandwave collects information about searches that people make online using Universal Store’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “universal store”

## Which youth fashion retailers compete with Universal Store?

- [Cotton On](/demand/au/brands/cotton-on)
- [Glassons](/demand/au/brands/glassons)
- [Uniqlo](/demand/au/brands/uniqlo)
- [City Beach](/demand/au/brands/city-beach)
- [Princess Polly](/demand/au/brands/princess-polly)
- [Supré](/demand/au/brands/supre)
- [The Iconic](/demand/au/brands/the-iconic): Head-to-head: /demand/au/compare/the-iconic-vs-universal-store
- [Zara](/demand/au/brands/zara): Head-to-head: /demand/au/compare/universal-store-vs-zara
- [H&M](/demand/au/brands/h-and-m): Head-to-head: /demand/au/compare/h-and-m-vs-universal-store
- [Ghanda](/demand/au/brands/ghanda): Head-to-head: /demand/au/compare/ghanda-vs-universal-store
- [Factorie](/demand/au/brands/factorie): Head-to-head: /demand/au/compare/factorie-vs-universal-store
- [Jay Jays](/demand/au/brands/jay-jays)
- [Edge Clothing](/demand/au/brands/edge-clothing)
- [Kmart](/demand/au/brands/kmart-australia)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Universal Store: search popularity in Australia". https://gobrandwave.com/demand/au/brands/universal-store

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/universal-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.