--- title: "U by Kotex: search popularity in Australia" description: "U by Kotex is a Kimberly-Clark brand of pads, tampons and liners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/u-by-kotex" publisher: "Brandwave" --- # U by Kotex: search popularity in Australia U by Kotex is a Kimberly-Clark brand of pads, tampons and liners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: U by Kotex - **Owned by**: Kimberly-Clark - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among period care brands**: 11.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period care brands | 3 | 11.2% | 6.8K | - [Period care brands](/demand/au/categories/au-period-care-brands) ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, U by Kotex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. U by Kotex is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | U by Kotex | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Libra | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tsuno | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Carefree | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cottons | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Always | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moxie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best pads and tampons in Australia?": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Cottons, 5. Modibodi - Asked ChatGPT "Which period underwear brand is best in Australia?": 1. Modibodi, 2. Bonds - Asked ChatGPT "What are the best organic tampon brands?": 1. TOM Organic, 2. Tsuno - Searched Google, AI Overview "period underwear": 1. Modibodi, 2. Bonds - Searched Google, AI Overview "tampons": 1. U by Kotex, 2. Libra, 3. TOM Organic, 4. Carefree, 5. Always Not named in any answer: Stayfree, Moxie and Thinx. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for U by Kotex changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for U by Kotex in Australia rose from 4.9K to 6.8K. - Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia increased from 8% to 11.2%. - Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia peaked at 13.8% in May 2026 and was lowest at 7.1% in November 2025. ## How did search popularity change for Australia period care brands in September 2026? - In September 2026, Moxie overtook Always to rank 7th among period care brands in Australia, with 2.2% of the searches. - In September 2026, Bonds lost share of searches among period care brands in Australia, from 7.2% to 6%. - Always’ share of searches among period care brands in Australia has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. - In September 2026, Carefree rose from 9th to 8th among period care brands in Australia. - In September 2026, Tsuno rose from 12th to 11th among period care brands in Australia. - In September 2026, Thinx fell from 11th to 12th among period care brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period care brands | 4.9K | 8% | 3 | | Nov 2025 | Period care brands | 4.9K | 7.1% | 3 | | Dec 2025 | Period care brands | 4.6K | 8.6% | 3 | | Jan 2026 | Period care brands | 4.9K | 8% | 3 | | Feb 2026 | Period care brands | 4.6K | 9.5% | 3 | | Mar 2026 | Period care brands | 4.9K | 10% | 3 | | Apr 2026 | Period care brands | 6K | 12.7% | 3 | | May 2026 | Period care brands | 7.3K | 13.8% | 3 | | Jun 2026 | Period care brands | 7.3K | 12.6% | 3 | | Jul 2026 | Period care brands | 7.8K | 12.6% | 3 | | Aug 2026 | Period care brands | 6.8K | 11.1% | 3 | | Sep 2026 | Period care brands | 6.8K | 11.2% | 3 | ## How are U by Kotex’s branded searches counted? Brandwave collects information about searches that people make online using U by Kotex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kotex” - “u by kotex” ## Which period care brands compete with U by Kotex? - [Modibodi](/demand/au/brands/modibodi): Head-to-head: /demand/au/compare/modibodi-vs-u-by-kotex - [Libra](/demand/au/brands/libra): Head-to-head: /demand/au/compare/libra-vs-u-by-kotex - [Bonds](/demand/au/brands/bonds): Head-to-head: /demand/au/compare/bonds-vs-u-by-kotex - [Stayfree](/demand/au/brands/stayfree): Head-to-head: /demand/au/compare/stayfree-vs-u-by-kotex - [TOM Organic](/demand/au/brands/tom-organic): Head-to-head: /demand/au/compare/tom-organic-vs-u-by-kotex - [Moxie](/demand/au/brands/moxie) - [Carefree](/demand/au/brands/carefree) - [Always](/demand/au/brands/always) - [Cottons](/demand/au/brands/cottons) - [Tsuno](/demand/au/brands/tsuno) - [Thinx](/demand/au/brands/thinx) ## Who owns U by Kotex? U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, owned by the same company, in Australia. - [Kimberly-Clark](/demand/au/companies/kimberly-clark): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns U by Kotex? U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, owned by the same company, in Australia. ## Cite this page Brandwave. "U by Kotex: search popularity in Australia". https://gobrandwave.com/demand/au/brands/u-by-kotex This page is also available as HTML at https://gobrandwave.com/demand/au/brands/u-by-kotex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.