--- title: "Turtle Beach: search popularity in Australia" description: "Turtle Beach makes gaming peripherals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/turtle-beach" publisher: "Brandwave" --- # Turtle Beach: search popularity in Australia Turtle Beach makes gaming peripherals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Turtle Beach - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among gaming peripheral brands**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming peripheral brands | 4 | 11.9% | 5.4K | - [Gaming peripheral brands](/demand/au/categories/au-gaming-peripheral-brands) ## Top gaming peripheral brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Turtle Beach did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Razer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HyperX | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SteelSeries | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Corsair | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Keychron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turtle Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gaming peripheral brands - Asked ChatGPT "Which gaming mouse should I buy?": 1. Logitech, 2. Razer - Asked ChatGPT "What are the best gaming peripheral brands?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX, 5. Corsair - Asked ChatGPT "What's the best gaming headset for the money?": 1. HyperX, 2. Razer - Searched Google, AI Overview "gaming mouse": 1. Logitech, 2. Razer - Searched Google, AI Overview "gaming keyboard": 1. Logitech, 2. SteelSeries, 3. Razer Not named in any answer: Keychron and Turtle Beach. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Turtle Beach changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Turtle Beach in Australia held steady at 5.4K. - Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia increased from 10.3% to 11.9%. - Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming peripheral brands in Australia peaked at 11.9% in September 2026 and was lowest at 8% in February 2026. ## How did search popularity change for Australia gaming peripheral brands in September 2026? - In September 2026, HyperX overtook Logitech to rank 5th among gaming peripheral brands in Australia, with 8% of the searches. - In September 2026, SteelSeries gained share of searches among gaming peripheral brands in Australia, from 15.9% to 17.9%. - In September 2026, Turtle Beach gained share of searches among gaming peripheral brands in Australia, from 10.6% to 11.9%. - In September 2026, Keychron lost share of searches among gaming peripheral brands in Australia, from 29% to 26.8%. - In September 2026, Razer lost share of searches among gaming peripheral brands in Australia, from 23.7% to 21.9%. - In September 2026, Corsair lost share of searches among gaming peripheral brands in Australia, from 6.4% to 5.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming peripheral brands | 5.4K | 10.3% | 4 | | Nov 2025 | Gaming peripheral brands | 5.4K | 9.3% | 4 | | Dec 2025 | Gaming peripheral brands | 5.4K | 9.4% | 4 | | Jan 2026 | Gaming peripheral brands | 5.4K | 9.8% | 4 | | Feb 2026 | Gaming peripheral brands | 3.6K | 8% | 5 | | Mar 2026 | Gaming peripheral brands | 4.4K | 8.8% | 4 | | Apr 2026 | Gaming peripheral brands | 4.4K | 9.4% | 4 | | May 2026 | Gaming peripheral brands | 4.4K | 8.8% | 5 | | Jun 2026 | Gaming peripheral brands | 4.4K | 8.4% | 4 | | Jul 2026 | Gaming peripheral brands | 5.4K | 10.7% | 4 | | Aug 2026 | Gaming peripheral brands | 5.4K | 10.6% | 4 | | Sep 2026 | Gaming peripheral brands | 5.4K | 11.9% | 4 | ## How are Turtle Beach’s branded searches counted? Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “turtle beach” ## Which gaming peripheral brands compete with Turtle Beach? - [Keychron](/demand/au/brands/keychron): Head-to-head: /demand/au/compare/keychron-vs-turtle-beach - [Razer](/demand/au/brands/razer): Head-to-head: /demand/au/compare/razer-vs-turtle-beach - [SteelSeries](/demand/au/brands/steelseries): Head-to-head: /demand/au/compare/steelseries-vs-turtle-beach - [HyperX](/demand/au/brands/hyperx): Head-to-head: /demand/au/compare/hyperx-vs-turtle-beach - [Logitech](/demand/au/brands/logitech): Head-to-head: /demand/au/compare/logitech-vs-turtle-beach - [Corsair](/demand/au/brands/corsair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Turtle Beach: search popularity in Australia". https://gobrandwave.com/demand/au/brands/turtle-beach This page is also available as HTML at https://gobrandwave.com/demand/au/brands/turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.