--- title: "Tradelink: search popularity in Australia" description: "Tradelink sells plumbing supplies and bathroom fittings across Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tradelink" publisher: "Brandwave" --- # Tradelink: search popularity in Australia Tradelink sells plumbing supplies and bathroom fittings across Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tradelink - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among bathroom retailers**: 30.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bathroom retailers | 1 | 30.8% | 33.1K | - [Bathroom retailers](/demand/au/categories/au-bathroom-retailers) ## Top bathroom retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tradelink was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tradelink is the joint sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reece | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Blue Space | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bunnings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bathroom Sales Direct | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Highgrove Bathrooms | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tradelink | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABI Interiors | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bathroom Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom retailers - Asked ChatGPT "Where's the best place to buy a bathroom vanity in Australia?": 1. Reece, 2. Highgrove Bathrooms, 3. Bunnings, 4. The Blue Space - Asked ChatGPT "Which Australian shops have the best range of tapware and bathroom fittings?": 1. Reece, 2. The Blue Space, 3. ABI Interiors - Asked ChatGPT "Where can I buy affordable bathroom fittings online in Australia?": 1. Bathroom Sales Direct, 2. The Blue Space, 3. Bunnings, 4. Reece - Searched Google, AI Overview "bathroom vanities": 1. Reece, 2. The Blue Space, 3. Tradelink - Searched Google, AI Overview "bathroom supplies": 1. The Blue Space Not named in any answer: Bathroom Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How has branded search demand for Tradelink changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tradelink in Australia fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia decreased from 31.9% to 30.8%. - Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia peaked at 37.8% in December 2025 and was lowest at 25.7% in June 2026. ## How did search popularity change for Australia bathroom retailers in September 2026? - In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches. - In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches. - In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%. - In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%. - In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%. - Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bathroom retailers | 40.5K | 31.9% | 1 | | Nov 2025 | Bathroom retailers | 40.5K | 32% | 1 | | Dec 2025 | Bathroom retailers | 33.1K | 37.8% | 1 | | Jan 2026 | Bathroom retailers | 40.5K | 35.5% | 1 | | Feb 2026 | Bathroom retailers | 33.1K | 29% | 2 | | Mar 2026 | Bathroom retailers | 40.5K | 31.6% | 1 | | Apr 2026 | Bathroom retailers | 33.1K | 27.7% | 2 | | May 2026 | Bathroom retailers | 33.1K | 25.9% | 3 | | Jun 2026 | Bathroom retailers | 33.1K | 25.7% | 2 | | Jul 2026 | Bathroom retailers | 33.1K | 27.5% | 2 | | Aug 2026 | Bathroom retailers | 33.1K | 27.5% | 2 | | Sep 2026 | Bathroom retailers | 33.1K | 30.8% | 1 | ## How are Tradelink’s branded searches counted? Brandwave collects information about searches that people make online using Tradelink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tradelink” ## Which bathroom retailers compete with Tradelink? - [Highgrove Bathrooms](/demand/au/brands/highgrove-bathrooms): Head-to-head: /demand/au/compare/highgrove-bathrooms-vs-tradelink - [ABI Interiors](/demand/au/brands/abi-interiors): Head-to-head: /demand/au/compare/abi-interiors-vs-tradelink - [Bunnings](/demand/au/brands/bunnings): Head-to-head: /demand/au/compare/bunnings-vs-tradelink - [The Blue Space](/demand/au/brands/the-blue-space): Head-to-head: /demand/au/compare/the-blue-space-vs-tradelink - [Bathroom Sales Direct](/demand/au/brands/bathroom-sales-direct): Head-to-head: /demand/au/compare/bathroom-sales-direct-vs-tradelink - [Reece](/demand/au/brands/reece) - [Bathroom Warehouse](/demand/au/brands/bathroom-warehouse) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tradelink: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tradelink This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tradelink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.