--- title: "TP-Link: search popularity in Australia" description: "TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tp-link" publisher: "Brandwave" --- # TP-Link: search popularity in Australia TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TP-Link - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among Wi-Fi router brands**: 25.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wi-Fi router brands | 2 | 25.9% | 9.8K | - [Wi-Fi router brands](/demand/au/categories/au-wifi-router-brands) ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. TP-Link is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for TP-Link changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link in Australia fell from 11K to 9.8K. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia increased from 21.4% to 25.9%. - Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia peaked at 29.4% in June 2026 and was lowest at 21.2% in December 2025. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - In September 2026, eero gained share of searches among Wi-Fi router brands in Australia, from 15.8% to 17.5%. - In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%. - In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%. - In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%. - TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026. - Estimated monthly branded searches for Google Nest Wifi in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wi-Fi router brands | 11K | 21.4% | 2 | | Nov 2025 | Wi-Fi router brands | 11K | 22.2% | 2 | | Dec 2025 | Wi-Fi router brands | 9.8K | 21.2% | 3 | | Jan 2026 | Wi-Fi router brands | 9.8K | 21.9% | 2 | | Feb 2026 | Wi-Fi router brands | 9K | 21.6% | 2 | | Mar 2026 | Wi-Fi router brands | 10.2K | 23.5% | 2 | | Apr 2026 | Wi-Fi router brands | 9.8K | 23.1% | 2 | | May 2026 | Wi-Fi router brands | 12.5K | 27.3% | 2 | | Jun 2026 | Wi-Fi router brands | 14.3K | 29.4% | 2 | | Jul 2026 | Wi-Fi router brands | 12.5K | 28.8% | 2 | | Aug 2026 | Wi-Fi router brands | 11K | 26.3% | 2 | | Sep 2026 | Wi-Fi router brands | 9.8K | 25.9% | 2 | ## How are TP-Link’s branded searches counted? Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tp link deco” - “tp link router” ## Which Wi-Fi router brands compete with TP-Link? - [Ubiquiti](/demand/au/brands/ubiquiti): Head-to-head: /demand/au/compare/tp-link-vs-ubiquiti - [eero](/demand/au/brands/eero): Head-to-head: /demand/au/compare/eero-vs-tp-link - [ASUS](/demand/au/brands/asus): Head-to-head: /demand/au/compare/asus-vs-tp-link - [NETGEAR](/demand/au/brands/netgear): Head-to-head: /demand/au/compare/netgear-vs-tp-link - [Google Nest Wifi](/demand/au/brands/google-nest-wifi): Head-to-head: /demand/au/compare/google-nest-wifi-vs-tp-link - [D-Link](/demand/au/brands/d-link) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TP-Link: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tp-link This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.