---
title: "TP-Link Tapo: search popularity in Australia"
description: "TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/tp-link-tapo"
publisher: "Brandwave"
---

# TP-Link Tapo: search popularity in Australia

TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TP-Link Tapo
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among home security camera brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home security camera brands | 4 | 8.9% | 12.1K |
| Smart lighting brands | 7 | 1.1% | 480 |

- [Home security camera brands](/demand/au/categories/au-home-security-camera-brands)
- [Smart lighting brands](/demand/au/categories/au-smart-lighting-brands)

## Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TP-Link Tapo is the most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about home security camera brands

- Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink
- Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision
- Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest
- Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy
- Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision

Not named in any answer: Uniden.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for TP-Link Tapo changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in Australia rose from 8.4K to 12.6K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia increased from 5.7% to 8.9%.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia peaked at 9.3% in August 2026 and was lowest at 5.7% in October 2025.
- Across the 12 months ending September 2026, TP-Link Tapo rose from 6th to 4th among home security camera brands in Australia.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in Australia increased from 0.55% to 1.1%.

## How did search popularity change for Australia home security camera brands in September 2026?

- In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.
- In September 2026, Reolink gained share of searches among home security camera brands in Australia, from 11.4% to 13.4%.
- In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.
- In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.
- In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
- Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

## How did search popularity change for Australia smart lighting brands in September 2026?

- In September 2026, Philips Hue gained share of searches among smart lighting brands in Australia, from 15.9% to 17.9%.
- In September 2026, Mirabella gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
- In September 2026, Nanoleaf gained share of searches among smart lighting brands in Australia, from 7% to 7.9%.
- In September 2026, WiZ gained share of searches among smart lighting brands in Australia, from 1.4% to 1.9%.
- In September 2026, Govee lost share of searches among smart lighting brands in Australia, from 64.8% to 59.7%.
- Estimated monthly branded searches for TP-Link Tapo in Australia rose 84.6% over 12 measured months, from 260 to 480 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home security camera brands | 8.1K | 5.7% | 6 |
| Nov 2025 | Home security camera brands | 9.9K | 6.4% | 6 |
| Dec 2025 | Home security camera brands | 9.9K | 7.1% | 5 |
| Jan 2026 | Home security camera brands | 9.9K | 7.6% | 5 |
| Feb 2026 | Home security camera brands | 8.1K | 7.3% | 6 |
| Mar 2026 | Home security camera brands | 8.1K | 6.9% | 6 |
| Apr 2026 | Home security camera brands | 8.1K | 6.9% | 6 |
| May 2026 | Home security camera brands | 8.1K | 6.9% | 6 |
| Jun 2026 | Home security camera brands | 9.9K | 7.4% | 5 |
| Jul 2026 | Home security camera brands | 9.9K | 7.3% | 5 |
| Aug 2026 | Home security camera brands | 12.1K | 9.3% | 4 |
| Sep 2026 | Home security camera brands | 12.1K | 8.9% | 4 |
| Oct 2025 | Smart lighting brands | 260 | 0.55% | 7 |
| Nov 2025 | Smart lighting brands | 260 | 0.5% | 7 |
| Dec 2025 | Smart lighting brands | 260 | 0.56% | 7 |
| Jan 2026 | Smart lighting brands | 210 | 0.49% | 7 |
| Feb 2026 | Smart lighting brands | 170 | 0.45% | 7 |
| Mar 2026 | Smart lighting brands | 260 | 0.58% | 7 |
| Apr 2026 | Smart lighting brands | 260 | 0.56% | 7 |
| May 2026 | Smart lighting brands | 390 | 0.8% | 7 |
| Jun 2026 | Smart lighting brands | 480 | 0.98% | 7 |
| Jul 2026 | Smart lighting brands | 590 | 1.1% | 7 |
| Aug 2026 | Smart lighting brands | 480 | 0.77% | 7 |
| Sep 2026 | Smart lighting brands | 480 | 1.1% | 7 |

## How are TP-Link Tapo’s branded searches counted?

Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tapo bulb”
- “tapo camera”

## Which home security camera brands compete with TP-Link Tapo?

- [Ring](/demand/au/brands/ring-security): Head-to-head: /demand/au/compare/ring-security-vs-tp-link-tapo
- [Eufy](/demand/au/brands/eufy): Head-to-head: /demand/au/compare/eufy-vs-tp-link-tapo
- [Reolink](/demand/au/brands/reolink): Head-to-head: /demand/au/compare/reolink-vs-tp-link-tapo
- [Arlo](/demand/au/brands/arlo): Head-to-head: /demand/au/compare/arlo-vs-tp-link-tapo
- [Hikvision](/demand/au/brands/hikvision): Head-to-head: /demand/au/compare/hikvision-vs-tp-link-tapo
- [Swann](/demand/au/brands/swann)
- [Google Nest](/demand/au/brands/google-nest)
- [Uniden](/demand/au/brands/uniden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TP-Link Tapo: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tp-link-tapo

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.