---
title: "Toyworld: search popularity in Australia"
description: "Toyworld is a chain of toy shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/toyworld-au"
publisher: "Brandwave"
---

# Toyworld: search popularity in Australia

Toyworld is a chain of toy shops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toyworld
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among toy shops**: 27.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy shops | 2 | 27.1% | 60.5K |

- [Toy shops](/demand/au/categories/au-toy-shops)

## Top toy shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Toyworld appeared in all three answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Toymate | 1 of 3 | 1 of 3 |
| Toyworld | 3 of 3 | 3 of 3 |
| Hobbyco | 0 of 3 | 0 of 3 |
| Toys R Us | 0 of 3 | 0 of 3 |
| Zing | 0 of 3 | 0 of 3 |

## Every AI answer about toy shops

- Asked ChatGPT "What's the best toy shop in Australia?": 1. Toyworld
- Asked ChatGPT "Where's the best place to buy toys in Australia?": 1. Toymate, 2. Toyworld
- Asked ChatGPT "Which toy store has the best range in Australia?": 1. Toyworld

Not named in any answer: Hobbyco, Toys R Us and Zing.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How has branded search demand for Toyworld changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Toyworld in Australia held steady at 60.5K.
- Across the 12 months ending September 2026, Toyworld’s share of searches among toy shops in Australia peaked at 34.4% in March 2026 and was lowest at 22.4% in July 2026.

## How did search popularity change for Australia toy shops in September 2026?

- In September 2026, Toyworld gained share of searches among toy shops in Australia, from 24.3% to 27.1%.
- In September 2026, Hobbyco gained share of searches among toy shops in Australia, from 13.3% to 14.8%.
- In September 2026, Zing gained share of searches among toy shops in Australia, from 4.9% to 5.4%.
- In September 2026, Toymate lost share of searches among toy shops in Australia, from 44.2% to 40.5%.
- In September 2026, Toys R Us lost share of searches among toy shops in Australia, from 13.3% to 12.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy shops | 60.5K | 27.4% | 2 |
| Nov 2025 | Toy shops | 90.5K | 28.5% | 2 |
| Dec 2025 | Toy shops | 135K | 32.4% | 2 |
| Jan 2026 | Toy shops | 60.5K | 29.7% | 2 |
| Feb 2026 | Toy shops | 60.5K | 33.9% | 2 |
| Mar 2026 | Toy shops | 74K | 34.4% | 2 |
| Apr 2026 | Toy shops | 60.5K | 27.7% | 2 |
| May 2026 | Toy shops | 74K | 31.5% | 2 |
| Jun 2026 | Toy shops | 74K | 30.1% | 2 |
| Jul 2026 | Toy shops | 60.5K | 22.4% | 2 |
| Aug 2026 | Toy shops | 60.5K | 24.3% | 2 |
| Sep 2026 | Toy shops | 60.5K | 27.1% | 2 |

## How are Toyworld’s branded searches counted?

Brandwave collects information about searches that people make online using Toyworld’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toyworld”

## Which toy shops compete with Toyworld?

- [Toymate](/demand/au/brands/toymate): Head-to-head: /demand/au/compare/toymate-vs-toyworld-au
- [Hobbyco](/demand/au/brands/hobbyco): Head-to-head: /demand/au/compare/hobbyco-vs-toyworld-au
- [Toys R Us](/demand/au/brands/toys-r-us): Head-to-head: /demand/au/compare/toys-r-us-vs-toyworld-au
- [Zing](/demand/au/brands/zing): Head-to-head: /demand/au/compare/toyworld-au-vs-zing

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toyworld: search popularity in Australia". https://gobrandwave.com/demand/au/brands/toyworld-au

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/toyworld-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.