--- title: "Toys R Us: search popularity in Australia" description: "Toys R Us is a toy retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/toys-r-us" publisher: "Brandwave" --- # Toys R Us: search popularity in Australia Toys R Us is a toy retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toys R Us - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among toy shops**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toy shops | 4 | 12.1% | 27.1K | - [Toy shops](/demand/au/categories/au-toy-shops) ## Top toy shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Toys R Us did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toymate | 1 of 3 | 1 of 3 | | Toyworld | 3 of 3 | 3 of 3 | | Hobbyco | 0 of 3 | 0 of 3 | | Toys R Us | 0 of 3 | 0 of 3 | | Zing | 0 of 3 | 0 of 3 | ## Every AI answer about toy shops - Asked ChatGPT "What's the best toy shop in Australia?": 1. Toyworld - Asked ChatGPT "Where's the best place to buy toys in Australia?": 1. Toymate, 2. Toyworld - Asked ChatGPT "Which toy store has the best range in Australia?": 1. Toyworld Not named in any answer: Hobbyco, Toys R Us and Zing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Toys R Us changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Toys R Us in Australia rose from 22.2K to 27.1K. - Across the 12 months ending September 2026, Toys R Us’ share of searches among toy shops in Australia increased from 10% to 12.1%. - Across the 12 months ending September 2026, Toys R Us’ share of searches among toy shops in Australia peaked at 13.5% in June 2026 and was lowest at 8.9% in January 2026. ## How did search popularity change for Australia toy shops in September 2026? - In September 2026, Toyworld gained share of searches among toy shops in Australia, from 24.3% to 27.1%. - In September 2026, Hobbyco gained share of searches among toy shops in Australia, from 13.3% to 14.8%. - In September 2026, Zing gained share of searches among toy shops in Australia, from 4.9% to 5.4%. - In September 2026, Toymate lost share of searches among toy shops in Australia, from 44.2% to 40.5%. - In September 2026, Toys R Us lost share of searches among toy shops in Australia, from 13.3% to 12.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toy shops | 22.2K | 10% | 4 | | Nov 2025 | Toy shops | 33.1K | 10.4% | 4 | | Dec 2025 | Toy shops | 40.5K | 9.7% | 4 | | Jan 2026 | Toy shops | 18.1K | 8.9% | 4 | | Feb 2026 | Toy shops | 18.1K | 10.2% | 4 | | Mar 2026 | Toy shops | 22.2K | 10.3% | 4 | | Apr 2026 | Toy shops | 22.2K | 10.2% | 4 | | May 2026 | Toy shops | 22.2K | 9.5% | 4 | | Jun 2026 | Toy shops | 33.1K | 13.5% | 4 | | Jul 2026 | Toy shops | 27.1K | 10% | 4 | | Aug 2026 | Toy shops | 33.1K | 13.3% | 4 | | Sep 2026 | Toy shops | 27.1K | 12.1% | 4 | ## How are Toys R Us’ branded searches counted? Brandwave collects information about searches that people make online using Toys R Us’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toys r us” ## Which toy shops compete with Toys R Us? - [Toymate](/demand/au/brands/toymate): Head-to-head: /demand/au/compare/toymate-vs-toys-r-us - [Toyworld](/demand/au/brands/toyworld-au): Head-to-head: /demand/au/compare/toys-r-us-vs-toyworld-au - [Hobbyco](/demand/au/brands/hobbyco): Head-to-head: /demand/au/compare/hobbyco-vs-toys-r-us - [Zing](/demand/au/brands/zing): Head-to-head: /demand/au/compare/toys-r-us-vs-zing ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toys R Us: search popularity in Australia". https://gobrandwave.com/demand/au/brands/toys-r-us This page is also available as HTML at https://gobrandwave.com/demand/au/brands/toys-r-us. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.