--- title: "Toolkit Depot: search popularity in Australia" description: "Toolkit Depot sells tools online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/toolkit-depot" publisher: "Brandwave" --- # Toolkit Depot: search popularity in Australia Toolkit Depot sells tools online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toolkit Depot - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among tool retailers**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tool retailers | 4 | 1.3% | 9.9K | - [Tool retailers](/demand/au/categories/au-tool-retailers) ## Top tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Toolkit Depot was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Toolkit Depot is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bunnings | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Total Tools | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sydney Tools | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Toolkit Depot | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tools | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Toolmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tools Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tool retailers - Asked ChatGPT "What's the best tool shop in Australia for tradies?": 1. Total Tools, 2. Sydney Tools, 3. Bunnings, 4. Trade Tools - Asked ChatGPT "Where can I get the best deals on power tools in Australia?": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Trade Tools, 5. Toolkit Depot - Asked ChatGPT "Which Australian tool stores price match?": 1. Bunnings, 2. Toolkit Depot, 3. Total Tools, 4. Sydney Tools - Searched Google, AI Overview "power tools": 1. Bunnings, 2. Total Tools, 3. Sydney Tools, 4. Toolkit Depot, 5. Trade Tools Not named in any answer: Toolmart and Tools Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How has branded search demand for Toolkit Depot changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Toolkit Depot in Australia fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Toolkit Depot’s share of searches among tool retailers in Australia held steady, from 1.5% to 1.3%. ## How did search popularity change for Australia tool retailers in September 2026? - In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%. - In September 2026, Sydney Tools lost share of searches among tool retailers in Australia, from 50% to 49%. - In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%. - Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tool retailers | 12.1K | 1.5% | 4 | | Nov 2025 | Tool retailers | 14.8K | 1.5% | 4 | | Dec 2025 | Tool retailers | 12.1K | 1.3% | 4 | | Jan 2026 | Tool retailers | 9.9K | 1.2% | 4 | | Feb 2026 | Tool retailers | 12.1K | 1.6% | 4 | | Mar 2026 | Tool retailers | 12.1K | 1.6% | 4 | | Apr 2026 | Tool retailers | 12.1K | 1.6% | 4 | | May 2026 | Tool retailers | 14.8K | 1.6% | 4 | | Jun 2026 | Tool retailers | 14.8K | 1.3% | 4 | | Jul 2026 | Tool retailers | 12.1K | 1.6% | 4 | | Aug 2026 | Tool retailers | 12.1K | 1.3% | 4 | | Sep 2026 | Tool retailers | 9.9K | 1.3% | 4 | ## How are Toolkit Depot’s branded searches counted? Brandwave collects information about searches that people make online using Toolkit Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tool kit depot” ## Which tool retailers compete with Toolkit Depot? - [Sydney Tools](/demand/au/brands/sydney-tools): Head-to-head: /demand/au/compare/sydney-tools-vs-toolkit-depot - [Total Tools](/demand/au/brands/total-tools): Head-to-head: /demand/au/compare/toolkit-depot-vs-total-tools - [Trade Tools](/demand/au/brands/trade-tools): Head-to-head: /demand/au/compare/toolkit-depot-vs-trade-tools - [Toolmart](/demand/au/brands/toolmart): Head-to-head: /demand/au/compare/toolkit-depot-vs-toolmart - [Tools Warehouse](/demand/au/brands/tools-warehouse): Head-to-head: /demand/au/compare/toolkit-depot-vs-tools-warehouse - [Bunnings](/demand/au/brands/bunnings) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toolkit Depot: search popularity in Australia". https://gobrandwave.com/demand/au/brands/toolkit-depot This page is also available as HTML at https://gobrandwave.com/demand/au/brands/toolkit-depot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.