--- title: "Tom Ford: search popularity in Australia" description: "Tom Ford is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tom-ford" publisher: "Brandwave" --- # Tom Ford: search popularity in Australia Tom Ford is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tom Ford - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among fragrance brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 9 | 6% | 14.8K | - [Fragrance brands](/demand/au/categories/au-fragrance-brands) ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tom Ford was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tom Ford is the fifth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Tom Ford changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tom Ford in Australia held steady at 14.8K. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in Australia decreased from 6.9% to 6%. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in Australia peaked at 7.8% in August 2026 and was lowest at 5.4% in April 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches. - In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%. - In September 2026, Yves Saint Laurent gained share of searches among fragrance brands in Australia, from 11.7% to 13.4%. - In September 2026, Tom Ford lost share of searches among fragrance brands in Australia, from 7.8% to 6%. - In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%. - In September 2026, Rabanne lost share of searches among fragrance brands in Australia, from 2.3% to 1.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 14.8K | 6.9% | 9 | | Nov 2025 | Fragrance brands | 18.1K | 5.9% | 11 | | Dec 2025 | Fragrance brands | 18.1K | 5.4% | 10 | | Jan 2026 | Fragrance brands | 12.1K | 6.9% | 8 | | Feb 2026 | Fragrance brands | 9.9K | 6.1% | 10 | | Mar 2026 | Fragrance brands | 12.1K | 7% | 8 | | Apr 2026 | Fragrance brands | 9.9K | 5.4% | 10 | | May 2026 | Fragrance brands | 12.1K | 5.9% | 9 | | Jun 2026 | Fragrance brands | 9.9K | 5.7% | 9 | | Jul 2026 | Fragrance brands | 12.1K | 6.2% | 9 | | Aug 2026 | Fragrance brands | 18.1K | 7.8% | 8 | | Sep 2026 | Fragrance brands | 14.8K | 6% | 9 | ## How are Tom Ford’s branded searches counted? Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tom ford perfume” ## Which fragrance brands compete with Tom Ford? - [Le Labo](/demand/au/brands/le-labo) - [Yves Saint Laurent](/demand/au/brands/yves-saint-laurent) - [Versace](/demand/au/brands/versace) - [Chanel](/demand/au/brands/chanel) - [Burberry](/demand/au/brands/burberry) - [Dior Beauty](/demand/au/brands/dior-beauty): Head-to-head: /demand/au/compare/dior-beauty-vs-tom-ford - [Jo Malone](/demand/au/brands/jo-malone): Head-to-head: /demand/au/compare/jo-malone-vs-tom-ford - [Prada](/demand/au/brands/prada): Head-to-head: /demand/au/compare/prada-vs-tom-ford - [KAYALI](/demand/au/brands/kayali): Head-to-head: /demand/au/compare/kayali-vs-tom-ford - [Marc Jacobs](/demand/au/brands/marc-jacobs): Head-to-head: /demand/au/compare/marc-jacobs-vs-tom-ford - [Gucci](/demand/au/brands/gucci) - [Maison Francis Kurkdjian](/demand/au/brands/maison-francis-kurkdjian) - [Rabanne](/demand/au/brands/rabanne) - [Viktor&Rolf](/demand/au/brands/viktor-and-rolf) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tom Ford: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tom-ford This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.