--- title: "Tiffany & Co.: search popularity in Australia" description: "Tiffany & Co. is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/tiffany-and-co" publisher: "Brandwave" --- # Tiffany & Co.: search popularity in Australia Tiffany & Co. is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tiffany & Co. - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 2 | 17% | 74K | - [Jewellery brands](/demand/au/categories/au-jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tiffany & Co. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tiffany & Co. is the ninth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | By Charlotte | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Temple of the Sun | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sarah & Sebastian | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mejuri | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cushla Whiting | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Swarovski | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Arms of Eve | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tiffany & Co. | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Natasha Schweitzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lucy Folk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy from in Australia?": 1. Temple of the Sun, 2. By Charlotte, 3. Arms of Eve - Asked ChatGPT "What are the best jewellery brands in Australia?": 1. Sarah & Sebastian, 2. Temple of the Sun, 3. By Charlotte, 4. Arms of Eve, 5. Cushla Whiting - Asked ChatGPT "Which jewellery brand makes a good gift?": 1. Mejuri, 2. Pandora, 3. Swarovski, 4. Tiffany & Co., 5. Temple of the Sun - Searched Google, AI Overview "jewellery": 1. Tiffany & Co. - Searched Google, AI Overview "jewellery brands": 1. By Charlotte, 2. Cushla Whiting, 3. Sarah & Sebastian, 4. Mejuri, 5. Swarovski, 6. Tiffany & Co. Not named in any answer: Natasha Schweitzer, Lucy Folk and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Tiffany & Co. changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tiffany & Co. in Australia held steady at 74K. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia increased from 15.1% to 17%. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia peaked at 17.7% in July 2026 and was lowest at 12.1% in November 2025. ## How did search popularity change for Australia jewellery brands in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%. - In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%. - In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%. - In September 2026, Mejuri lost share of searches among jewellery brands in Australia, from 5.9% to 4.2%. - In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%. - In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 74K | 15.1% | 2 | | Nov 2025 | Jewellery brands | 90.5K | 12.1% | 4 | | Dec 2025 | Jewellery brands | 110K | 13.7% | 2 | | Jan 2026 | Jewellery brands | 74K | 15.2% | 2 | | Feb 2026 | Jewellery brands | 74K | 16.3% | 2 | | Mar 2026 | Jewellery brands | 74K | 17% | 2 | | Apr 2026 | Jewellery brands | 74K | 16.7% | 2 | | May 2026 | Jewellery brands | 74K | 15.7% | 2 | | Jun 2026 | Jewellery brands | 74K | 16% | 2 | | Jul 2026 | Jewellery brands | 74K | 17.7% | 2 | | Aug 2026 | Jewellery brands | 74K | 16.2% | 2 | | Sep 2026 | Jewellery brands | 74K | 17% | 2 | ## How are Tiffany & Co.’s branded searches counted? Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tiffany and co” ## Which jewellery brands compete with Tiffany & Co.? - [Swarovski](/demand/au/brands/swarovski): Head-to-head: /demand/au/compare/swarovski-vs-tiffany-and-co - [By Charlotte](/demand/au/brands/by-charlotte): Head-to-head: /demand/au/compare/by-charlotte-vs-tiffany-and-co - [Arms of Eve](/demand/au/brands/arms-of-eve): Head-to-head: /demand/au/compare/arms-of-eve-vs-tiffany-and-co - [Sarah & Sebastian](/demand/au/brands/sarah-and-sebastian): Head-to-head: /demand/au/compare/sarah-and-sebastian-vs-tiffany-and-co - [Pandora](/demand/au/brands/pandora): Head-to-head: /demand/au/compare/pandora-vs-tiffany-and-co - [Mejuri](/demand/au/brands/mejuri) - [Natasha Schweitzer](/demand/au/brands/natasha-schweitzer) - [Temple of the Sun](/demand/au/brands/temple-of-the-sun) - [Lucy Folk](/demand/au/brands/lucy-folk) - [Thomas Sabo](/demand/au/brands/thomas-sabo) - [Cushla Whiting](/demand/au/brands/cushla-whiting) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tiffany & Co.: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.