---
title: "Tia Maria: search popularity in Australia"
description: "Tia Maria is a coffee liqueur. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/tia-maria"
publisher: "Brandwave"
---

# Tia Maria: search popularity in Australia

Tia Maria is a coffee liqueur. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tia Maria
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among liqueur brands**: 3.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liqueur brands | 9 | 3.5% | 4.4K |

- [Liqueur brands](/demand/au/categories/au-liqueur-brands)

## Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tia Maria did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about liqueur brands

- Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord
- Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain
- Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43
- Searched Google, AI Overview "liqueur": named none of the brands we track

Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Tia Maria changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Tia Maria in Australia held steady at 4.4K.
- Across the 12 months ending September 2026, Tia Maria rose from 10th to 9th among liqueur brands in Australia.

## How did search popularity change for Australia liqueur brands in September 2026?

- In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.
- In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%.
- In September 2026, Licor 43 gained share of searches among liqueur brands in Australia, from 4.5% to 5.2%.
- In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.
- In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.
- In September 2026, Cointreau lost share of searches among liqueur brands in Australia, from 12.4% to 11.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liqueur brands | 4.4K | 3.6% | 10 |
| Nov 2025 | Liqueur brands | 4.4K | 3.2% | 10 |
| Dec 2025 | Liqueur brands | 9.9K | 3.7% | 10 |
| Jan 2026 | Liqueur brands | 4.4K | 3.4% | 10 |
| Feb 2026 | Liqueur brands | 3.6K | 3.7% | 9 |
| Mar 2026 | Liqueur brands | 3.6K | 3.6% | 9 |
| Apr 2026 | Liqueur brands | 3.6K | 3.4% | 10 |
| May 2026 | Liqueur brands | 4.4K | 4% | 9 |
| Jun 2026 | Liqueur brands | 3.6K | 3.5% | 10 |
| Jul 2026 | Liqueur brands | 3.6K | 3.2% | 10 |
| Aug 2026 | Liqueur brands | 4.4K | 3.7% | 9 |
| Sep 2026 | Liqueur brands | 4.4K | 3.5% | 9 |

## How are Tia Maria’s branded searches counted?

Brandwave collects information about searches that people make online using Tia Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tia maria”

## Which liqueur brands compete with Tia Maria?

- [Baileys](/demand/au/brands/baileys)
- [Aperol](/demand/au/brands/aperol)
- [Jägermeister](/demand/au/brands/jagermeister)
- [Cointreau](/demand/au/brands/cointreau)
- [Kahlúa](/demand/au/brands/kahlua)
- [Disaronno](/demand/au/brands/disaronno): Head-to-head: /demand/au/compare/disaronno-vs-tia-maria
- [Frangelico](/demand/au/brands/frangelico): Head-to-head: /demand/au/compare/frangelico-vs-tia-maria
- [Licor 43](/demand/au/brands/licor-43): Head-to-head: /demand/au/compare/licor-43-vs-tia-maria
- [Grand Marnier](/demand/au/brands/grand-marnier): Head-to-head: /demand/au/compare/grand-marnier-vs-tia-maria
- [St-Germain](/demand/au/brands/st-germain): Head-to-head: /demand/au/compare/st-germain-vs-tia-maria
- [Chambord](/demand/au/brands/chambord)
- [Midori](/demand/au/brands/midori-liqueur)
- [Galliano](/demand/au/brands/galliano)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tia Maria: search popularity in Australia". https://gobrandwave.com/demand/au/brands/tia-maria

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/tia-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.