--- title: "The North Face: search popularity in Australia" description: "The North Face is an outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/the-north-face" publisher: "Brandwave" --- # The North Face: search popularity in Australia The North Face is an outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The North Face - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among outdoor jacket brands**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor jacket brands | 6 | 5.7% | 2.9K | - [Outdoor jacket brands](/demand/au/categories/au-outdoor-jacket-brands) ## Top outdoor jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The North Face is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macpac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | The North Face | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Rab | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Mont | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Arc'teryx | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor jacket brands - Asked ChatGPT "What's the best rain jacket for hiking in Australia?": 1. Patagonia, 2. Macpac, 3. Mont - Asked ChatGPT "Which outdoor jacket brand should I buy in Australia?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Arc'teryx - Asked ChatGPT "What's the best puffer jacket for travel?": 1. Patagonia, 2. Rab - Searched Google, AI Overview "rain jacket": 1. Patagonia, 2. The North Face, 3. Kathmandu, 4. Columbia - Searched Google, AI Overview "waterproof jacket": 1. Kathmandu, 2. Macpac, 3. The North Face Not named in any answer: Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for The North Face changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The North Face in Australia rose from 1.9K to 2.9K. - Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia increased from 4.7% to 5.7%. - Across the 12 months ending September 2026, The North Face’s share of searches among outdoor jacket brands in Australia peaked at 18.8% in July 2026 and was lowest at 4.7% in October 2025. ## How did search popularity change for Australia outdoor jacket brands in September 2026? - In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%. - In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%. - In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%. - In September 2026, Macpac lost share of searches among outdoor jacket brands in Australia, from 14% to 10.6%. - In September 2026, Columbia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. - In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor jacket brands | 1.9K | 4.7% | 6 | | Nov 2025 | Outdoor jacket brands | 2.9K | 5% | 5 | | Dec 2025 | Outdoor jacket brands | 2.4K | 5.2% | 6 | | Jan 2026 | Outdoor jacket brands | 1.9K | 4.7% | 6 | | Feb 2026 | Outdoor jacket brands | 1.9K | 5.6% | 6 | | Mar 2026 | Outdoor jacket brands | 2.9K | 5.1% | 6 | | Apr 2026 | Outdoor jacket brands | 4.4K | 5.3% | 6 | | May 2026 | Outdoor jacket brands | 6.6K | 6% | 5 | | Jun 2026 | Outdoor jacket brands | 18.1K | 12.9% | 3 | | Jul 2026 | Outdoor jacket brands | 27.1K | 18.8% | 2 | | Aug 2026 | Outdoor jacket brands | 9.9K | 11.4% | 4 | | Sep 2026 | Outdoor jacket brands | 2.9K | 5.7% | 6 | ## How are The North Face’s branded searches counted? Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the north face jacket” ## Which outdoor jacket brands compete with The North Face? - [Kathmandu](/demand/au/brands/kathmandu) - [Arc'teryx](/demand/au/brands/arcteryx) - [Macpac](/demand/au/brands/macpac): Head-to-head: /demand/au/compare/macpac-vs-the-north-face - [Columbia](/demand/au/brands/columbia): Head-to-head: /demand/au/compare/columbia-vs-the-north-face - [Patagonia](/demand/au/brands/patagonia): Head-to-head: /demand/au/compare/patagonia-vs-the-north-face - [Rab](/demand/au/brands/rab): Head-to-head: /demand/au/compare/rab-vs-the-north-face - [Mountain Designs](/demand/au/brands/mountain-designs): Head-to-head: /demand/au/compare/mountain-designs-vs-the-north-face - [Mont](/demand/au/brands/mont-adventure) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The North Face: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-north-face This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.