--- title: "The Natural Confectionery Co.: search popularity in Australia" description: "The Natural Confectionery Co. makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/the-natural-confectionery-co" publisher: "Brandwave" --- # The Natural Confectionery Co.: search popularity in Australia The Natural Confectionery Co. makes lollies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Natural Confectionery Co. - **Owned by**: Mondelēz International - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among lolly brands**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lolly brands | 7 | 7.8% | 5.2K | - [Lolly brands](/demand/au/categories/au-lolly-brands) ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Natural Confectionery Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Skittles | 0 of 3 | 0 of 2 | 0 of 5 | | Darrell Lea | 2 of 3 | 0 of 2 | 2 of 5 | | Allens | 0 of 3 | 0 of 2 | 0 of 5 | | Sour Patch Kids | 1 of 3 | 1 of 2 | 2 of 5 | | Haribo | 0 of 3 | 0 of 2 | 0 of 5 | | Starburst | 0 of 3 | 0 of 2 | 0 of 5 | | The Natural Confectionery Co. | 1 of 3 | 1 of 2 | 2 of 5 | | Nerds | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lollies should I buy in Australia?": 1. Darrell Lea - Asked ChatGPT "What are the best lolly brands in Australia?": 1. The Natural Confectionery Co., 2. Darrell Lea - Asked ChatGPT "What are the best sour lollies?": 1. Sour Patch Kids - Searched Google, AI Overview "lollies": 1. The Natural Confectionery Co. - Searched Google, AI Overview "sour lollies": 1. Sour Patch Kids Not named in any answer: Skittles, Allens, Haribo, Starburst and Nerds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for The Natural Confectionery Co. changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Natural Confectionery Co. in Australia rose from 3.9K to 5.2K. - Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia increased from 6.6% to 7.8%. - Across the 12 months ending September 2026, The Natural Confectionery Co.’s share of searches among lolly brands in Australia peaked at 7.8% in September 2026 and was lowest at 5.3% in November 2025. ## How did search popularity change for Australia lolly brands in September 2026? - In September 2026, Skittles overtook Allens to become the leader among lolly brands in Australia, with 22.3% of the searches. - In September 2026, Darrell Lea overtook Allens to rank 2nd among lolly brands in Australia, with 18.2% of the searches. - In September 2026, Haribo overtook Starburst to rank 5th among lolly brands in Australia, with 9.9% of the searches. - In September 2026, Sour Patch Kids gained share of searches among lolly brands in Australia, from 14% to 14.9%. - In September 2026, Allens lost share of searches among lolly brands in Australia, from 21% to 14.9%. - In September 2026, Starburst lost share of searches among lolly brands in Australia, from 11.5% to 9.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lolly brands | 3.9K | 6.6% | 7 | | Nov 2025 | Lolly brands | 3.4K | 5.3% | 7 | | Dec 2025 | Lolly brands | 3.3K | 6.1% | 7 | | Jan 2026 | Lolly brands | 2.6K | 6% | 7 | | Feb 2026 | Lolly brands | 2.6K | 5.9% | 7 | | Mar 2026 | Lolly brands | 3.3K | 5.7% | 7 | | Apr 2026 | Lolly brands | 3.3K | 6.1% | 7 | | May 2026 | Lolly brands | 4.2K | 6.6% | 7 | | Jun 2026 | Lolly brands | 3.9K | 6.7% | 7 | | Jul 2026 | Lolly brands | 3.9K | 6.7% | 7 | | Aug 2026 | Lolly brands | 5.2K | 7.4% | 7 | | Sep 2026 | Lolly brands | 5.2K | 7.8% | 7 | ## How are The Natural Confectionery Co.’s branded searches counted? Brandwave collects information about searches that people make online using The Natural Confectionery Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “natural confectionery” - “the natural confectionery co” ## Which lolly brands compete with The Natural Confectionery Co.? - [Skittles](/demand/au/brands/skittles) - [Darrell Lea](/demand/au/brands/darrell-lea) - [Allens](/demand/au/brands/allens): Head-to-head: /demand/au/compare/allens-vs-the-natural-confectionery-co - [Sour Patch Kids](/demand/au/brands/sour-patch-kids): Head-to-head: /demand/au/compare/sour-patch-kids-vs-the-natural-confectionery-co - [Haribo](/demand/au/brands/haribo): Head-to-head: /demand/au/compare/haribo-vs-the-natural-confectionery-co - [Starburst](/demand/au/brands/starburst-candy): Head-to-head: /demand/au/compare/starburst-candy-vs-the-natural-confectionery-co - [Nerds](/demand/au/brands/nerds): Head-to-head: /demand/au/compare/nerds-vs-the-natural-confectionery-co ## Who owns The Natural Confectionery Co.? The Natural Confectionery Co. is owned by Mondelēz International. Brandwave also tracks Oreo and Sour Patch Kids, owned by the same company, in Australia. - [Mondelēz International](/demand/au/companies/mondelez-international): Owns 8 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns The Natural Confectionery Co.? The Natural Confectionery Co. is owned by Mondelēz International. Brandwave also tracks Oreo and Sour Patch Kids, owned by the same company, in Australia. ## Cite this page Brandwave. "The Natural Confectionery Co.: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.