---
title: "The Iconic: search popularity in Australia"
description: "The Iconic is an online fashion and sportswear retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/the-iconic"
publisher: "Brandwave"
---

# The Iconic: search popularity in Australia

The Iconic is an online fashion and sportswear retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Iconic
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among online fashion retailers**: 10.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online fashion retailers | 5 | 10.7% | 368K |

- [Online fashion retailers](/demand/au/categories/au-online-fashion-retailers)

## How has branded search demand for The Iconic changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Iconic in Australia fell from 450K to 368K.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia decreased from 11.9% to 10.7%.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia peaked at 13.8% in November 2025 and was lowest at 9.9% in May 2026.
- Across the 12 months ending September 2026, The Iconic fell from 4th to 5th among online fashion retailers in Australia.

## How did search popularity change for Australia online fashion retailers in September 2026?

- In September 2026, Cotton On gained share of searches among online fashion retailers in Australia, from 22.8% to 24%.
- In September 2026, Country Road gained share of searches among online fashion retailers in Australia, from 12.5% to 13.1%.
- In September 2026, Princess Polly gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- In September 2026, Uniqlo lost share of searches among online fashion retailers in Australia, from 18.7% to 16%.
- In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online fashion retailers | 450K | 11.9% | 4 |
| Nov 2025 | Online fashion retailers | 673K | 13.8% | 3 |
| Dec 2025 | Online fashion retailers | 450K | 10.9% | 4 |
| Jan 2026 | Online fashion retailers | 368K | 11.7% | 4 |
| Feb 2026 | Online fashion retailers | 301K | 10.2% | 5 |
| Mar 2026 | Online fashion retailers | 368K | 10.1% | 4 |
| Apr 2026 | Online fashion retailers | 368K | 10.5% | 4 |
| May 2026 | Online fashion retailers | 368K | 9.9% | 4 |
| Jun 2026 | Online fashion retailers | 368K | 10.8% | 4 |
| Jul 2026 | Online fashion retailers | 368K | 11.6% | 4 |
| Aug 2026 | Online fashion retailers | 368K | 10.2% | 5 |
| Sep 2026 | Online fashion retailers | 368K | 10.7% | 5 |

## How are The Iconic’s branded searches counted?

Brandwave collects information about searches that people make online using The Iconic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the iconic”

## Which online fashion retailers compete with The Iconic?

- [Cotton On](/demand/au/brands/cotton-on)
- [Uniqlo](/demand/au/brands/uniqlo): Head-to-head: /demand/au/compare/the-iconic-vs-uniqlo
- [Country Road](/demand/au/brands/country-road): Head-to-head: /demand/au/compare/country-road-vs-the-iconic
- [Princess Polly](/demand/au/brands/princess-polly): Head-to-head: /demand/au/compare/princess-polly-vs-the-iconic
- [Dissh](/demand/au/brands/dissh): Head-to-head: /demand/au/compare/dissh-vs-the-iconic
- [Aje](/demand/au/brands/aje): Head-to-head: /demand/au/compare/aje-vs-the-iconic
- [ASOS](/demand/au/brands/asos)
- [Meshki](/demand/au/brands/meshki)
- [Showpo](/demand/au/brands/showpo)
- [Beginning Boutique](/demand/au/brands/beginning-boutique)
- [Hello Molly](/demand/au/brands/hello-molly)
- [White Fox Boutique](/demand/au/brands/white-fox-boutique)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Iconic: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-iconic

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.