--- title: "The Good Guys: search popularity in Australia" description: "The Good Guys is a chain of electronics and home appliance stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/the-good-guys" publisher: "Brandwave" --- # The Good Guys: search popularity in Australia The Good Guys is a chain of electronics and home appliance stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Good Guys - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among electronics retailers**: 15.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electronics retailers | 3 | 15.4% | 751K | - [Electronics retailers](/demand/au/categories/au-electronics-retailers) ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Good Guys was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Good Guys is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for The Good Guys changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Good Guys in Australia fell from 1M to 751K. - Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia decreased from 17.1% to 15.4%. - Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia peaked at 18.7% in June 2026 and was lowest at 15.4% in September 2026. - Across the 12 months ending September 2026, The Good Guys fell from 2nd to 3rd among electronics retailers in Australia. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%. - In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%. - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%. - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electronics retailers | 1M | 17.1% | 2 | | Nov 2025 | Electronics retailers | 1.6M | 17.2% | 2 | | Dec 2025 | Electronics retailers | 1.6M | 17.3% | 2 | | Jan 2026 | Electronics retailers | 918K | 16.4% | 3 | | Feb 2026 | Electronics retailers | 751K | 17.1% | 3 | | Mar 2026 | Electronics retailers | 851K | 16.2% | 3 | | Apr 2026 | Electronics retailers | 851K | 18.1% | 3 | | May 2026 | Electronics retailers | 851K | 17.8% | 3 | | Jun 2026 | Electronics retailers | 1M | 18.7% | 2 | | Jul 2026 | Electronics retailers | 851K | 18.5% | 2 | | Aug 2026 | Electronics retailers | 851K | 18.5% | 2 | | Sep 2026 | Electronics retailers | 751K | 15.4% | 3 | ## How are The Good Guys’ branded searches counted? Brandwave collects information about searches that people make online using The Good Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “good guys” - “the good guys” ## Which electronics retailers compete with The Good Guys? - [JB Hi-Fi](/demand/au/brands/jb-hi-fi): Head-to-head: /demand/au/compare/jb-hi-fi-vs-the-good-guys - [Harvey Norman](/demand/au/brands/harvey-norman): Head-to-head: /demand/au/compare/harvey-norman-vs-the-good-guys - [Kogan](/demand/au/brands/kogan): Head-to-head: /demand/au/compare/kogan-vs-the-good-guys - [Appliances Online](/demand/au/brands/appliances-online): Head-to-head: /demand/au/compare/appliances-online-vs-the-good-guys - [Bing Lee](/demand/au/brands/bing-lee): Head-to-head: /demand/au/compare/bing-lee-vs-the-good-guys - [Betta](/demand/au/brands/betta-electrical) - [PLE Computers](/demand/au/brands/ple-computers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Good Guys: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-good-guys This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-good-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.