--- title: "The Coffee Club: search popularity in Australia" description: "The Coffee Club is a café chain serving coffee and all-day meals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/the-coffee-club" publisher: "Brandwave" --- # The Coffee Club: search popularity in Australia The Coffee Club is a café chain serving coffee and all-day meals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Coffee Club - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among coffee chains**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee chains | 3 | 10.9% | 33.1K | - [Coffee chains](/demand/au/categories/au-coffee-chains) ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Coffee Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Coffee Club is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campos Coffee | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Merlo Coffee | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Muffin Break | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Dôme Café | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Coffee Club | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Zarraffa's Coffee | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Gloria Jean's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Starbucks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain has the best coffee in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café - Asked ChatGPT "What are the best coffee chains in Australia?": 1. Campos Coffee, 2. Merlo Coffee, 3. Dôme Café, 4. Zarraffa's Coffee, 5. The Coffee Club, 6. Gloria Jean's - Asked ChatGPT "Which café chain in Australia is best for a quick coffee and snack?": 1. Muffin Break, 2. The Coffee Club - Searched Google, AI Overview "coffee shops": named none of the brands we track Not named in any answer: Starbucks. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for The Coffee Club changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Coffee Club in Australia held steady at 33.1K. - Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia increased from 8.2% to 10.9%. - Across the 12 months ending September 2026, The Coffee Club’s share of searches among coffee chains in Australia peaked at 11.3% in April 2026 and was lowest at 7% in December 2025. ## How did search popularity change for Australia coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in Australia, from 51.2% to 54.4%. - In September 2026, The Coffee Club gained share of searches among coffee chains in Australia, from 10.3% to 10.9%. - In September 2026, Zarraffa's Coffee lost share of searches among coffee chains in Australia, from 18.8% to 16.3%. - In September 2026, Campos Coffee lost share of searches among coffee chains in Australia, from 5.6% to 4.9%. - In September 2026, Dôme Café lost share of searches among coffee chains in Australia, from 5.6% to 4.9%. - In September 2026, Muffin Break rose from 6th to 4th among coffee chains in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee chains | 33.1K | 8.2% | 3 | | Nov 2025 | Coffee chains | 33.1K | 7.3% | 3 | | Dec 2025 | Coffee chains | 33.1K | 7% | 3 | | Jan 2026 | Coffee chains | 33.1K | 8.1% | 3 | | Feb 2026 | Coffee chains | 33.1K | 8.5% | 3 | | Mar 2026 | Coffee chains | 33.1K | 8.4% | 3 | | Apr 2026 | Coffee chains | 40.5K | 11.3% | 3 | | May 2026 | Coffee chains | 33.1K | 9.6% | 3 | | Jun 2026 | Coffee chains | 33.1K | 10.9% | 3 | | Jul 2026 | Coffee chains | 33.1K | 10.9% | 3 | | Aug 2026 | Coffee chains | 33.1K | 10.3% | 3 | | Sep 2026 | Coffee chains | 33.1K | 10.9% | 3 | ## How are The Coffee Club’s branded searches counted? Brandwave collects information about searches that people make online using The Coffee Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the coffee club” ## Which coffee chains compete with The Coffee Club? - [Starbucks](/demand/au/brands/starbucks): Head-to-head: /demand/au/compare/starbucks-vs-the-coffee-club - [Zarraffa's Coffee](/demand/au/brands/zarraffas): Head-to-head: /demand/au/compare/the-coffee-club-vs-zarraffas - [Muffin Break](/demand/au/brands/muffin-break): Head-to-head: /demand/au/compare/muffin-break-vs-the-coffee-club - [Campos Coffee](/demand/au/brands/campos-coffee): Head-to-head: /demand/au/compare/campos-coffee-vs-the-coffee-club - [Dôme Café](/demand/au/brands/dome-cafe): Head-to-head: /demand/au/compare/dome-cafe-vs-the-coffee-club - [Merlo Coffee](/demand/au/brands/merlo-coffee) - [Gloria Jean's](/demand/au/brands/gloria-jeans) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Coffee Club: search popularity in Australia". https://gobrandwave.com/demand/au/brands/the-coffee-club This page is also available as HTML at https://gobrandwave.com/demand/au/brands/the-coffee-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.